Most brands think they have a messaging problem. However, they usually have a clarity problem.
We’ve just launched a project with @theweekmagazine that brought this into focus.
“Because the news needs a curator” is a strong line.
But in-feed, it’s just words unless people can recognise it in their own behaviour.
So instead of building a campaign to explain it, we worked with people who already live it.
Creators who filter, interpret, and make sense of the world as part of what they do anyway.
Different voices, different angles, all pointing at the same idea.
Like all our projects @ThisHe.re : No scripts, and no over-direction.
Just a clear proposition, and the trust to let people define what it means.
The interesting bit wasn’t just the output.
Because when an idea still makes sense when seen from many different angles, you know it’s working.
More human, more recognisable. All in all, it makes much more sense.
#Agency #CaseStudy #InfluencerMarketing #CreativeCampaign #Advertising #UK
We’re still smiling from HABITAT KINETIC last week.
It was an event hosted in partnership with @habitat.mcr , on behalf of @footlockeruk and @Asics , to launch the Gel-Kinetic shoe through the brand’s Sound Body, Sound Mind platform.
This community night was made free through the support of Foot Locker and Asics, and represented a huge moment for Habitat to give back to their loyal customer base, a celebration of Manchester night life in all its glory. Dance-offs and all.
The campaign is only possible due to a pioneering partnership with @habitat.mcr whose regular attendees and DJs are the protagonists of the campaign, which was promoted across Retail, eCom, Social, and Press.
With nightlife in decline and a loneliness epidemic isolating young people, we set out to spotlight the club as a vital commons, where movement heals, music bonds, and our community reconnects, turning the dance floor into a space to move, belong, and feel free.
The project culminated in a Habitat night in Manchester on 9/10, and was also spotlit by @spotifyuk due to innovative use of their newly launched Canvas format.
Creative Direction @Thishe.re
Retail Install @wearebrd
Partners:
@habitat.mcr@geekfiles@saffiu
On behalf of @footlockeruk , we are proud to be launching the @Asics Gel-Kinectic shoe through the brand’s Sound Body, Sound Mind platform.
The campaign is only possible due to a pioneering partnership with @habitat.mcr whose regular attendees and DJs are the protagonists of the campaign, which is being promoted across Retail, eCom, Social, and Press.
With nightlife in decline and a loneliness epidemic isolating young people, we set out to spotlight the club as a vital commons, where movement heals, music bonds, and our community reconnects, turning the dance floor into a space to move, belong, and feel free.
The project culminates in a Habitat night in Manchester on 9/10, and is also being spotlit by @spotifyuk due to innovative use of their newly launched Canvas format.
Creative Direction @Thishe.re
Retail Install @wearebrd
Partners:
@habitat.mcr@geekfiles@saffiu
On behalf of @footlockeruk , we are proud to be launching the @Asics Gel-Kinectic shoe through the brand’s Sound Body, Sound Mind platform.
The campaign is only possible due to a pioneering partnership with @habitat.mcr whose regular attendees and DJs are the protagonists of the campaign, which is being promoted across Retail, eCom, Social, and Press.
With nightlife in decline and a loneliness epidemic isolating young people, we set out to spotlight the club as a vital commons, where movement heals, music bonds, and our community reconnects, turning the dance floor into a space to move, belong, and feel free.
The project culminates in a Habitat night in Manchester on 9/10, and is also being spotlit by @spotifyuk due to innovative use of their newly launched Canvas format.
Creative Direction @Thishe.re
Retail Install @wearebrd
Partners:
@habitat.mcr@geekfiles@saffiu
On behalf of @footlockeruk , we are proud to be launching the @Asics Gel-Kinectic shoe through the brand’s Sound Body, Sound Mind platform.
The campaign is only possible due to a pioneering partnership with @habitat.mcr whose regular attendees and DJs are the protagonists of the campaign, which is being promoted across Retail, eCom, Social, and Press.
With nightlife in decline and a loneliness epidemic isolating young people, we set out to spotlight the club as a vital commons, where movement heals, music bonds, and our community reconnects, turning the dance floor into a space to move, belong, and feel free.
The project culminates in a Habitat night in Manchester on 9/10, and is also being spotlit by @spotifyuk due to innovative use of their newly launched Canvas format.
Creative Direction @Thishe.re
Retail Install @wearebrd
Partners:
@habitat.mcr@geekfiles@saffiu
We’re looking for someone who can blend creative vision with on-the-ground and data-driven insights, working hand-in-hand with talent to build impactful brand stories within relevant subcultures
Is that you?
Link in Bio.
@killowen_ 's passion for pushing culture forward—blending dance music and rap—felt like the perfect synergy with a brand that has always been about pushing boundaries, whether in the outdoors or culture. Fast forward, and that initial connection has evolved into something much bigger: a @hungermagazine digital cover and editorial spread, timed with the release of his project 'six missed calls'.
This collaboration puts @thenortfaceuk 's S25 hero piece front and centre, amplifying its presence in key youth and culture spaces while leveraging KiLLOWEN’s growing influence across the UK and Europe. With HUNGER’s reputation for spotlighting groundbreaking talent and KiLLOWEN’s dedicated fan base, this is a moment that merges fashion, music, and storytelling in an authentic way.
From showroom conversations to a digital cover that reaches thousands, this has been an incredible journey.
Check out the article: https://lnkd.in/e_bVhjhe
Introducing Barry Keoghan x The North Face.
Barry's connection to The North Face runs deep:
🛍️ - Barry is a massive fan boy - he loves his "Northface" so much he's a regular at the London flagship.
🏔️ - When he's not under the intense gaze of the film camera, he seeks both exploration, exertion, and solitude in the outdoors - and he needs those mindful moments to recover for the intensity of the next shoot.
🎬 - His accomplishments in film and tv are unquestionable, yet somehow his star continues to rise, and his impeccable creative vision ensures he only puts his focus into the very best projects.
⭐ - His cultural impact is unquestionable - and this is driven by his journey, his honesty, his style, his legitimacy, and his relatability.
He's iconic, yes, but he invites us all in. He makes us feel like we can do the same; that anything is possible if we find the space for ourselves and work it hard.
It made sense to start the partnership with this month's launch of the S25 Mountain Jacket, an icon of its own, whose journey from the mountains to demanding environments such as film sets, has been driven by those who refuse to conform. In collaboration with Wonderland who all worked tirelessly, we brought a beautiful and insightful editorial shoot to life.
More is yet to come, of course. And for that, we're pretty excited.
Just like culture, which often forms beneath the surface, our partnership with Barry is emerging in much the same way. In snippets of time during his unrelenting filming schedule, Barry has given the brand his all to help shape the beginnings of something special.
Special thanks to the team at WME and Wonderland.
Recipe for a joyful brand event.
📍 320 square feet – Just enough room for the right people.
🎤 1 artist – @amiebluu + her guitarist Worm (because live music still matters).
🛋️ 15 bean bags – The best way to zone out and tune in.
🛍️ 15 creative taste-makers – Tote bags full of refreshments in hand.
🎙️ An acoustic set & Q&A – Hosted by the inimitable Tazar Sancho @shadeztm
🧥 Plenty of @thenorthfaceuk S25 Mountain Jackets – For styling and gifting.
🍽️ A wrap dinner – Because the best ideas happen over a meal.
🍪 Bespoke Amie Blu cookies – Adorable. Delicious. Necessary.
And the real magic?
👐 Every team at This Here touched it – Creative, Partnerships, Production, Client team. A full-house effort.
😋 The scale? A brand event about the size of a big dinner party. And who doesn’t love a dinner party?
😄 The vibe? Intense week. No frowns. Just good work.
👩🎤 Boss girl energy – Katharina Wanke from The North Face showing up in a big way, then wrapping it all up with a late-night table at Bistroteque. Oysters. Champagne. No notes.
JanSport BTS 2024
Shot in August ‘24, this campaign launched the B2S period for Jansport. We brought Brand and Creators together into a Jansport Creator House for one very special day. Throughout the day the creators discussed topics close to their heart, all based around the authentic experiences faced by many young adults and teenagers during school, college, and early adulthood.
Using the campaign as a platform, each influencer dove deeper into their personal experiences and journeys, allowing JanSport to spread a positive message for this year’s back to school season.
📲 Live on both JanSport and the Creators’ channels
➡️ Check our website and socials for more.
Client @jansport_europe
Agency @thishe.re
Creative Director @livvymoore_
Client Services Amy Martin
Producer @tallulahlilyhume_@tallulahhume
Art Director @mish_fishh
Talent Management @__adelaa_
Talent Management @_cvals
Strategist @ssterland
Crew
Photographer @gabyconnphotos
Videographer @isaachargreaves
Videographers assistant @jayburgessfilms
Digitech @mihir495
Art Dept Runner pj_emma
Production Runner Holly Jennings
Cast
@tomiwatp@freya.amarax@findrakes@sagesolitude@am.squance
#creativeagency #back2school #campaignshoot #influencermarketing #thishere
Back in April we worked on the Under Armour FW24 Campaign for their new Unstoppable collection. Hundreds of hours of work went into making this, and it’s safe to say it definitely paid off. Being shown in 26 countries around the world, we’ve never felt prouder as a team. ⚽✨
#feelunstoppable
Agency: @thishe.re
Client: Under Armour @underarmour
Talent - UA Athlete: Pedro Porro - Tottenham Hotspur, the Spain National Team @pedroporro29_
Creative Director: Livvy Moore @livvymoore_
Director: Nas Abraham @nas_abraham
Art Direction: Michelle Sambo @mish_fishh
Client Services: Amy Martin
Producer: Niamh Macdonald @niamhmaac
Production Assistant: Tallulah Hume @tallulahhume@tallulahlilyhume_
Talent: Adela Makowska @__adelaa_
Runner: Shona Sterland @ssterland
Production Partner: Fresh Films @freshfilm_productions
Stylist: Charlotte Moss @smokeytabboo
Styling Assistant: Ariana @ariana.e
Post Production - The Hand Of God @_thehandofgod
Sound Design - InHand London @inhandlondon
