Kurt Geiger Cabana SS26 🏝️☀️
B_RD transformed Kurt Geigers London flagship into the ultimate Cabana summer destination — a high-glamour retail activation inspired by the escapism of luxury beach clubs and vintage country club culture.
Tasked with bringing this activation to life, the concept unfolded through two immersive narratives: Pool and Tennis Club. Across the windows and in-store environment, bold resort styling, sun-soaked colour palettes, and elevated fashion moments captured the playful spirit of the collection while celebrating Kurt Geiger’s signature maximalism.
From mosaic-tiled poolside sets and striped cabana canopies, to oversized white palms, pastel tennis props, and statement display plinths, every detail was designed to create an editorial, jet-set atmosphere. Layered textures, glossy finishes, and vibrant accessories transformed the space into a contemporary fashion playground with a distinctly luxurious summer mood.
Crafted through B_RD’s in-house production and bespoke prop-making capabilities, the activation combined creative concept development with precision fabrication and installation, delivering a fully immersive retail experience from design through to execution. The result was a bold fusion of fashion, fantasy, and destination-inspired glamour at the heart of London’s Oxford Street.
Creative & Technical Development, Bespoke Prop Making, Production, and Installation by B_RD
#creativewindows #retaildesign #kurtgeiger #vm
What a pleasure it’s been to deliver the Gymshark FORM windows!
This collection is characterised by what you don’t feel: no weight, no seams, no distractions. It offers effortless movement, allowing the product to truly shine with clean lines, a light touch, and space to breathe.
Key features include:
- Seamless ✔️
- Weightless ✔️
- Effortless ✔️
This collection is brought to life without overcomplicating the design.
A special thanks to the amazing team at Gymshark for their trust in our talented team at B_RD for the creative development, production, and installation of this concept.
#creativewindows #retaildesign #gymshark #creativecollaboration
Well, the day came, and the day has gone…
I can’t find words to express how proud of this man I am. What an undertaking to have achieved and I am honoured to be by his side whilst he smashes his goals.
Well done Sim, you are a warrior!!
LONDON MARATHON - 2 Days to go!!!
After many months of training, Sim is finally here, just two days away from one of the world’s largest marathons.
This is the first time he has ever undertaken any type of running event, and he chose the big one, LONDON!
As a serving police officer, he knows all too well what a stable and secure Home can give to people and therefore he has chosen to support @sheltercharity as his charity of choice.
We are beyond proud to sponsor Sim in his endeavour and more importantly, support @sheltercharity in the fantastic work that they do.
Join us over the next couple of days as we follow his journey all the way to the finish line…
#londonmarathontraining #londonmarathon2026 #londonmarathon #shelter
Off-White x FLANNELS By B_RD
‘END OF PLAY’ SNEAKERS - POP-UP SPACE
The Off-White “EOP” sneakers are designed for the transition: from the pitch to the pavement. Drawing inspiration from vintage terrace culture, this silhouette reinterprets nostalgic football codes through an unconventional lens. It features a technical build with interchangeable OFF cleats and a no-bow silicone lace stopper for a streamlined, performance-ready look.
Live at FLANNELS
Liverpool
Creative & Technical Development, Production and Installation B_RD
#creativeretail #visualmerchandising #vm
B_RD are at Milan Design Week.
Seeing established brand partners and making new relationships. Exploring the many amazing brand experiences the week offers, MDW 2026 transforms the city into a living map of creativity, where each neighbourhood reveals a different perspective on design direction.
As a global reference point, MDW 2026 continues to shape the direction of how brand spaces are designed and experienced far beyond the event itself. Each edition reflects evolving lifestyles and expectations, making Milan Design Week essential for understanding the future of design direction in brand experiences.
Technology also integrates into the spaces enhancing activations without dominating the space. Lighting, automation, and smart solutions support, while maintaining a brands vision.
Alongside these changes, there is a growing focus on sensory experience. Colour, texture, and light are used to shape how a space feels, brining in brand authenticity.
Together, these directions define the evolving language of brand design trends 2026.
#milandesignweek #retaildesign #creativeretail
We are so incredibly proud to be sponsoring Sim in running the @londonmarathon next weekend, 26.04.26 in aid of @sheltercharity
The housing crisis the UK is facing CAN NOT and SHOULD NOT be ignored and Sim is doing neither.
As the husband of one of our Directors and as a serving police officer, when he told us he was running in support of this outstanding charity, we couldn’t have said a bigger/faster ✨YES ✨to sponsor him!
We’ll be sharing some of his journey over the the next week or so whilst we count down to the big day and ask you all to follow along and cheer him on his way!
#londonmarathon2026 #sheltercharity #marathontraining
Nike Pegasus x Sports Direct
Technical Development, Production and Installation @wearebrd
Saddle up! Same workhorse. New wings. The new Pegasus 42, Built for those who aren’t afraid of the road kicking back.
Experience the power of full-length, curved Air Zoom in Pegasus 42. Full Horsepower.
B_RD were honoured to execute the Nike Brand takeover of SD London, we designed, produced and installed several activations sites across their London Flagship. With hand-carved scenic set-builds, steel clad plinths, bespoke light boxes and custom mannequins.
Now live at Sports Direct
Oxford St Flagship / London UK
#windowdisplay #creativewindows #storedesign #vm #visualmerchandising
We’re delighted to share our latest collaboration with Lindt & Sprüngli.
Invited to reimagine and elevate the iconic London skyline window at their flagship Piccadilly store, we set out to enhance a display already admired by thousands.
While preserving its distinctive character, we retained the recognisable skyline silhouettes and introduced a series of refined new details, crafted using high-quality materials designed to stand the test of time.
As one of the most photographed retail displays in London, maintaining its identity while elevating craftsmanship, precision, and overall visual impact was essential.
It’s been a fantastic experience partnering with Lindt & Sprüngli, and we’re incredibly proud of the result.
Thank you to the Lindt & Sprüngli UK team - we look forward to continuing this sweet journey together.
#Design #RetailDesign #LindtChocolate #LondonSkyline #CreativeCollaboration
Hackett SS26 Window Campaign
We were delighted to collaborate once again with the wonderful team at @HackettLondon for their SS26 window campaign, bringing a touch of rural British charm to the city streets.
Inspired by classic countryside walled gardens, charming potting sheds and architectural greenhouses, the concept captures the timeless heritage of the brand and the beauty of quintessential British gardens. From hand-built bespoke set designs and scenic painted walls to aged wooden structures, illuminated printed canvas backdrops and props that captured the narrative — every detail was crafted to immerse and inspire.
Installed across Hackett’s flagship stores on Regent Street and Sloane Street, this campaign is a true celebration of craftsmanship, storytelling, and heritage.
Creative & Technical Development, Production and Installation B_RD
#HackettLondon #WindowDisplay #VisualMerchandising #SetDesign #RetailDesign BritishHeritage SS26
G/FORE X SELFRIDGES
POP-UP ACTIVATION SELFRIDGES MENS DEPARTMENT
G/FORE WERE BORN IN LOS ANGELES BUT BRED WITH A GLOBAL PERSPECTIVE AND CONCEPTUALISED WITH A PASSION FOR MODERN DESIGN COMBINED WITH A LOVE OF GOLF.
B_RD WERE DELIGHTED TO PARTNER WITH G/FORE, CREATED TO MARK THE BRANDS FIRST PHYSICAL SPACE IN THE UK AT RENOWNED DEPARTMENT STORE @THEOFFICIALSELFRIDGES .
OUR ROLE WAS TO TRANSLATE THE BRANDS DNA WITH A BOLD MONOTONE MINT GREEN AESTHETIC, CONSISTING OF A BESPOKE FABRICATED BACK-WALL WITH IN-BUILT RAILS, SHELVING AND DISPLAY NICHES, 3D LOGO’S AND INTEGRATED LED LIGHTING - ALONG WITH A FREESTANDING RTW RAIL AND A CUSTOM BUILT PLINTH TO SHOWCASE THEIR PREMIUM GOLF BAGS AND RANGE OF ACCESSORIES.
CREATIVE & TECHNICAL DEVELOPMENT, PRODUCTION AND INSTALLATION @B_RD
JOSEPH SS26 | HIGH SUMMER
WINDOW CONCEPT
B_RD
Taking inspiration from Joseph’s SS26 Collection shot in Essaouira Morocco, a costal haven known for its vibrant coloured fishing boats and fuchsia-hued sunsets. The creative captures the vivid colours of the town’s horizon. We created a backdrop of undulating waves hand sculpted and floating across the 6m long backdrop and contrasted against the espresso gloss liquid floor.
Creative & Technical Development, Production and Installation @wearebrd
