Our latest work for @remyv_us@remymartin taps into the unapologetic confidence of Latinas living in their main character energy, where presence isn’t asked for, it’s owned. A launch built on the idea that when she steps in, everything else steps up.
We are so happy to announce MEL has been named AOR for @brandsmart_usa . This is a partnership that hits different for several of us at MEL who are from the 305 and grew up with the company. Massive shout out to Rob O’ Connell, Hansel Lopez, Luisa Jimenez and the rest of the BM team for the trust and collaboration. Let’s goooo!
We’re thrilled to toast to our newest partner @grancentenariotequila as their AOR and lead agency. We can’t wait to share the great work we’ll make together later this Spring. Salud!
Once a GOAT, always a GOAT. Thank you to @adweek for the prestigious recognition of someone who inspires us every day, our very own Luis Miguel Messianu, outstanding creative leader, two-time founder and eternal optimist.
Capping off a slew of announcements this month, we are super happy to share that Pablo Rosas has joined MEL as Head of Strategy. As a great human who brings outstanding strategic chops to the agency, we have no doubt Pablo will be a big part of continuing to elevate the work we do for clients. Welcome Pablo!! 🚀✨
Our very own @luismiquijote will serve as Co-President of the @HispanicMarketingCouncil ’s Strategic Excellence Awards alongside the equally excellent Stephanie Eaddy and our good friend Proximo’s Priscilla Flores Dohnert. Can’t wait to see all the winners!
To all our collaborators, clients and friends: thank you for an incredible year. May your holiday be filled with joy, laughter and quality time with those you hold dear. Wishing everyone salud, amor y prosperidad!
We’ve been heads down for a minute 😅 Stopping by to announce our site is officially live! Check it out here 🔗 If you’re looking for a new kind of cultural agency to elevate the connection between people and brands, reach out! We’d love to hear from you.
#culturalmarketing
#adland
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*New Work Alert* @adcouncil and @nhtsagov are back with a powerful reminder: “buzzed driving is drunk driving.” In collaboration with @landiagram , we created the bilingual print PSA “Lost in a Flash” to show how one reckless moment behind the wheel can change everything. Why risk it? Manejar buzzed is manejar drunk. Drive safe this summer.
*New Work Alert* @adcouncil and @nhtsagov remind everyone this Summer that “buzzed driving is drunk driving.” Working with our amazing production partners @landiagram , the bilingual TV PSA “Lost in a Flash” shows how decisions made behind the wheel can impact both drivers and their loved ones. This work launches at an especially dangerous time of year, as July and August are the deadliest months for alcohol-impaired crashes. Drive safe and sober out there!
👆🏽Hot take from @luismiquijote during the panels he moderated today at @produpublicidad Latino Day during @cannes_lions of creativity. AI was the most talked about topic and we believe it’s all about perspective ✨✨
