Noteworthy new brands to add to cart 🛒
From a gluten free baking mix to refillable tissue boxes, these newly launched brands are worth exploring 🔎
Comment LAUNCH to unlock the full list of brand launches we’ve spotted 👀
🚨 We’re LIVE with this week’s THINGDROP: @trytwentytwenty
twenty/twenty beauty offers eye-safe beauty products to enhance the natural beauty of your eyes while keeping them healthy.
Thingdrop Reward: 40% Access: Level 1+
Write at least 10 reviews on Thingtesting to unlock access. Quantity is limited, so click the link in bio before it sells out.
Thingdrops go LIVE every Thursday and close Sunday at 11:59 PM PST. Shop early and check upcoming launches to set your reminders.
Comment “Thingdrop” and we’ll send you the link 🔗
This week’s Thingdrop is LIVE featuring @getoneself
One Self makes a collection of snappable yoga towels and mats.
Thingdrop Reward: 40% off
Access: Level 1+
Write at least 10 reviews on Thingtesting to unlock access. Quantity is limited, so click the link in bio before it sells out.
Thingdrops go LIVE every Thursday and close Sunday at 11:59 PM PST. Quantities are limited, so shop early and check upcoming launches to set your reminders.
Comment “Thingdrop” and we’ll send you the link 🔗
Mother’s Day is this Sunday and we come bearing gifts. Five founder-moms from our community curated 38 picks across beauty, wellness, home and more — every kind of mom covered.
Comment “Gift Guide” for the full list in your DMs.
This week’s Thingdrop is LIVE featuring @perelelhealth
Perelel is a vitamin and supplement subscription for preconception, each trimester, and into motherhood. They recently launched their Daily Resilience ComplexProduct. Formulated with clinically-studied lactoferrin and bovine collagen peptides, this daily powder supports whole-body resilience from the inside out.
Thingdrop Reward: 40% off
Access: Level 1+
Write at least 10 reviews on Thingtesting to unlock access. Quantity is limited, so click the link in bio before it sells out.
Thingdrops go LIVE every Thursday and close Sunday at 11:59 PM PST. Quantities are limited, so shop early and check upcoming launches to set your reminders.
Comment “Thingdrop” and we’ll send you the link 🔗
🚨 NEW BRAND LAUNCH 🚨
Meet @dimwitworld , a brand making cool hardware for warm spaces.
In their own words:
“We spend hours choosing the right light, the perfect fixture, the ideal bulb temperature. We carefully considering how it all will shape a space. And yet, the hardware we use to turn it on, something we touch more times a day than we can count, is almost always an afterthought — Dimwit is changing this.
The debut Anagrams Collection features interchangeable knobs and plates, meant to be mixed and reconfigured to create distinct combinations.
Your invitation to play with the lights is here.”
This week’s Thingdrop is LIVE featuring @yesdayworld
Yes Day makes a range of skincare products formulated for teens & tweens.
Thingdrop Reward: 50% off
Access: Level 1+
Unlock access by writing at least 10 reviews on Thingtesting. Quantities are limited, so tap the link in bio before it sells out.
Thingdrops go LIVE every Thursday and close Sunday at 11:59 PM PST. Shop early and set your reminders for upcoming drops.
@bignightshop was supposed to be a dinner party shop. It turned into something bigger.
Katherine Lewin opened her first store in Greenpoint, Brooklyn during the post-lockdown boom. Now, with three locations, a cookbook, and a growing in-house product line, she wants Big Night to be more. Jenny Gyllander, founder of Thingtesting, sat down for a founder-to-founder conversation.
Read the full interview on Thingtesting
This week’s Thingdrop is LIVE featuring @promix
Promix makes clean, third-party tested protein and supplements with nothing artificial, formulated to the standards of professional athletes. Think clean protein you can feel good about, without all the extra stuff.
Thingdrop Reward: 50% off Access: Level 1+
Unlock access by writing at least 10 reviews on Thingtesting. Quantities are limited, so tap the link in bio before it sells out.
Thingdrops go LIVE every Thursday and close Sunday at 11:59 PM PST. Shop early and set your reminders for upcoming drops.
🚨 NEW BRAND LAUNCH 🚨
Meet @itskoppen , an Ayurveda wellness brand centered on daily rituals, routines, and a more holistic approach to oral health.
The brand leans into practices that have been around for centuries, reframing them in a way that feels more approachable, design-forward, and easy to incorporate into everyday life.
In their own words:
“Our goal is to reimagine what oral care could be and give people what legacy brands never have: a complete, modern system that cares for your entire mouth, not just your teeth.
Your mouth is a living ecosystem, not a single part to be polished, but an entire system to be supported. Our three-phase system is designed to detoxify, protect, and support this ecosystem, creating a more balanced oral environment.”
This week’s Thingdrop is LIVE featuring @aerchitect.scents
Aerchitect is a functional fragrance brand designed for quick nervous system resets in everyday moments. Crafted not just as another perfume, but as a tool for interrupting overwhelm.
Thingdrop Reward: 50% off
Access: Level 1+
Unlock access by writing at least 10 reviews on Thingtesting. Quantities are limited, so tap the link in bio before it sells out.
Thingdrops go LIVE every Thursday and close Sunday at 11:59 PM PST. Shop early and set your reminders for upcoming drops.
Noteworthy new brand launches from early 2026.
The year’s already shaping up, and so are the brands defining it. We’re looking back at the noteworthy new launches that made it onto our radar (and your “Want to Test” lists).
From squeeze bottle everything (syrups, oils, even peanut butter) to snacks boosted with protein and collagen, clear trends are emerging. Drinks are splitting into two lanes: functional or alcohol free. While beauty is balancing clinical credibility with playful, collectible formats.
Whether it’s a smarter staple or a brand new category, these are the launches standing out for how they’re made, packaged, and positioned.
Comment LAUNCH to unlock the full list of brand launches we've spotted 👀
