𝓣𝓱𝓮𝔂 𝓽𝓱𝓪𝓽 𝓓𝓸 [𝓣𝓽𝓓]

@theythatdo

A design studio that combines deep research with thoughtful craft to create future-proof brand systems that truly connect.
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Weeks posts
It’s time for a system reset. 🧧🐎🔥 Happy LNY/CNY 2026! 🔥🐎🧧 Year of The Fire Horse. Be bold, fearless and iconic. Let’s make it a powerful one! 🫰
17 1
2 months ago
Welcome to the wonky world of @pressure.systems A record label by Dj and music artist @fergus.sweetland An identity built around the warped electronic sounds and experimental beats designed using analogue techniques to create artworks that have an otherworldly depth. Big thanks to @pressure.systems @fergus.sweetland for giving the creative freedom for experimentation on this one. A special thanks also to @ultrakuhl for killer typefaces as always.
20 2
1 year ago
No Black Friday to be had here. Just good folk doing greater things. We had the pleasure of designing these new kits to grow your own for the good folk @seedfolkco Go check them out and go live that actual sustainable way of life.🫰🙌 🌱 Let’s Grow Together. ——- Typefaces by @ultrakuhl 🔥
81 1
1 year ago
𝓣𝓽𝓓 𝓑𝓮𝓱𝓲𝓷𝓭 𝓽𝓱𝓮 𝓓𝓮𝓼𝓲𝓰𝓷: 𝓨𝓸𝓽𝓸 —— Every project involves a detailed process and thoughtful strategic creative to ensure clear concepts, ideas that tell a compelling story, and solutions that seamlessly connect to the brand, product, or service.
22 0
1 year ago
‘Yoto Class of 2025’ pop-up @bett_show UK Client: @yotoplay Concept & Design: @theythatdo Production & Build: @made.workshop Video Clip: Simon Young of ‘Retailistic’
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1 year ago
It was a real pleasure working on this one for the good folk of @yotoplay - A 3-day event at @bett_show (UK) to showcase the Yoto players and accessories to teachers and educational leaders. We wanted to highlight the fact that the product gets kids offline and living in the moment, a brand built for the future of education. The brief was to create an experience that would be informative for adults and engaging for children. After initial ideation the ‘Yoto Class of 2025’ was born - a class of characters that kids can meet in the Yoto world via the cards. The product and stand ended up winning an award for ‘Best Innovative HomeTech’ in the ‘Kids Judge BETT’ category — congratulations to all involved! Client: @yotoplay Concept & Design: @theythatdo Production & Build: @made.workshop —— #bettshow #yotoplayer #design #bett #experience #concept #brandstrategy #branddesign #tradeshow #interior #education
17 0
1 year ago
TtD Cards 2025 '🃏’ Printed onto @gfsmithpapers @colorplan_papers in varying colourful hues including; Candy Pink, Powder Green, Park Green, Mandarin, Harvest and Azure Blue. Finished with a thermographic process to the lettering to give a tactile feel to the cards. A big thanks to the good people of @pagemasters.co for the printing and finishing 🙌 Typefaces: @pangram.pangram
34 1
1 year ago
🐍 🧧 HAPPY LUNAR NEW YEAR 🧧 🐍 2025 the year of the Wood Snake represents wisdom, transformation and personal growth.
43 1
1 year ago
𝓣𝓽𝓓 𝓟𝓪𝓼𝓽 𝓕𝓸𝓻𝔀𝓪𝓻𝓭 1928; Steamboat Willie released. An American animated short film directed by Walt Disney. A landmark in the history of animation. The first film starring Mickey Mouse to be released with synchronized sound, it threw silent animation into obsolescence and launched an empire. “H-Hey everybody! It’s me.” -Mickey Mouse
4 0
1 year ago
‘HITS 2024’ artwork for the good people of Warner Record Music’s Spotify and Deezer channel. A playlist of chart toppers, new releases and general pop bangers from around the world. Harking back to early 00s compilations and popular culture TV shows - we wanted a look that felt instantly recognizable and shareable. The playlist has grown from 300k followers to just shy of 600k since the revamp 🔥
6 0
1 year ago
‘HITS 2024’ artwork for the good people of Warner Record Music’s Spotify and Deezer channel. A playlist of chart toppers, new releases and general pop bangers from around the world. Harking back to early 00s compilations and popular culture TV shows - we wanted a look that felt instantly recognizable and shareable. The playlist has grown from 300k followers to just shy of 600k since the revamp 🔥
10 0
1 year ago
𝓣𝓽𝓓 𝓟𝓪𝓼𝓽 𝓕𝓸𝓻𝔀𝓪𝓻𝓭 1972; Man Ray interview with Keith Dewhurst. “I never knew what I was doing until I was done.” - Man Ray
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1 year ago