Fred Perry | Flagship HQ Tennis Ball 🎾
Fred Perry returns to Soho with a new flagship on Lexington Street, designed by architectural and retail design powerhouse
@BRINKWORTHDESIGN .
Tasked with squeezing a giant tennis ball under the spiral staircase, referencing the roots of the brand and its three time Wimbledon champ founder. As usual this one was all in the R&D . .
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Project: Fred Perry Tennis Ball
Client:
@Brinkworth
Technical Design & Build:
@made.workshop
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#fredperry #fredperrysoho #retaildesign #retailfabrication