the summerly

@thesummerly

⋗ photography & creative agency ⋗ Honest visual narratives curated for kickass humans ⋗ ⋗ creative convos / brand champion ⋇ Boss @stephbubble ⋇ 🇫🇷 🇳🇿
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Weeks posts
2026. What has become a tradition, setting intentions for the year over resolutions; words to live by instead of non-negotiable rules. And it has served us well and are always a nice reminder when things get tough. And looking back at the 2024 & 2025 sets, they all still make so much sense. In fact a new year doesn’t replace intentions, it just sets new ones out loud. Do you have a word for 2026?
54 8
4 months ago
Be ready. 2026 is a year of change and Europe is calling in more ways than one. On French soil from May 1st… and it’s going to be wild.
45 6
4 months ago
New vibes loading… Lunar is a contemporary new frame inspired by mid century classics. Your perfect summertime companion. 🌞 feat. @xwoodszyxx @ilona_pereira 📹 @thesummerly
39 4
1 year ago
130 23
1 month ago
Shooting analog has had a resurgence but people are finding it expensive. It is. It’s never stopped me and has been central to our work for years. But personally it’s never made more sense financially ever. Costs of sd cards - on the up Cost of ssd - tripled in a month. A direct consequence of AI. And do you know what AI CANNOT do and will NEVER DO. shoot film, or even come close to replicate it, let alone create gorgeous tangible celluloid negs. So with the $$ argument going out, in my opinion, more than ever, film has never felt so good. *** Muse @pasdepseudocool shot in my home in Bordeaux on good ol’ film of course.
71 14
1 month ago
Let’s address the elephant in the room - fuel prices are skyrocketing. Riding an e-bike has never been so cool! Save yourself some coin at the pump and ride in style. - Thanks to @shepherdonwatch for coming for a fun ride in the Mount a couple of weeks back!
113 6
1 month ago
Summer might be on its way out to New Zealand; but really it’s a state of mind and you can choose to keep it going. *** Muses @manonciclt @stephaniemsaxton Photo @stephbubble #summerisastateofmind
36 0
2 months ago
There is no hiding that the pressure on creatives has increased: to be able to create both quality images but also videos for clients, whether for campaigns and for weddings has never been so critical. And oftentimes, you have to produce incredible quality on a skeleton crew; so having that huge mindset shift (and learning curve) to be able and feel confident to offer both can really set you up for success. I am really excited to be speaking at @photogearnz in partnership with @sonyalphanz on the 25 of March about the hybrid mindset; and how offering both at the highest level has really contributed to a beautiful career so far. So if you are looking to turn that camera to video mode, I’d say join us for a fun evening.
- This talk will be followed by a cinematic night photowalk with models. As always, it is open to all cameras, photographers and filmmakers alike. It is just a good excuse to get out there and play a little!
Links to events in my bio!
61 12
2 months ago
Some more photos from the other day 🌊
179 7
4 months ago
Designed for wherever summer finds you. Because summer is a state of mind. Full range in store now. ✨😎
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4 months ago
Summer roadies. A new year, wherever you are. Summer is a state of mind. 😎✨
84 5
4 months ago
PHOTO EVENT. Join us for a short campaign inspired portrait shoot you can book via @sonysceneanz . When. Sunday 7 -December. 4.30pm-6.30pm Where. Mount Manganui. This is an opportunity to have some fun and play with the idea of shooting campaign-like images for brands, within the constraints of location and natural available light (and the odd flash fun) Spaces are limited and I’d love to see you there. Link to book a space in my bio.
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5 months ago