Building a business isn’t always highlight reels and wins. Sometimes, it’s a negative spiral that bleeds into every part of your life.
In this snippet, Ed opens up about the personal toll of one of the hardest seasons at Coastal: a time when the pressure made it hard to even be present at home.
What happens when the stress of a business transition pushes you to your breaking point?
This Monday on Behind Building Coastal with Ed & Izzy, we are pulling back the curtain on the month that almost broke our team and put the hardest strain on our 7-year partnership. We’re talking about the emotional cost of structural change, losing clarity, and how to rebuild trust when everything feels uncertain.
🎧 Full episode drops this Monday! Make sure you’re subscribed so you don’t miss it.
With my 32nd birthday just around the corner, strength training has become about so much more than just my physique.
It’s about the moments my daughter looks at me and says: “I want to go to the gym with you.” “I want to be strong like you.” “Look at my muscles, Mama!” 💪🥺
I’m playing the long game. I want to be doing a doubles HYROX with my kid when I’m 45. I want to be able to play sports with her without getting injured, and one day, I want to have the strength and mobility to chase my grandchildren around.
Do I want that shocked “Wait, you’re a mom?!” reaction? Yes, absolutely. 😉 But more than that, I want a full, long, healthy, adventure-filled life.
As women, we have to fight for our strength. Starting at age 30, we naturally lose 3-8% of our muscle mass per decade if we aren’t actively strength training.
Getting into the gym and lifting weights isn’t just a hobby; it is essential for rebuilding our foundation post pregnancy, protecting our bone density, and bulletproofing our bodies against aging.
You don’t need to live in the gym to achieve this. Join me on the @buildprogramme where I’m training for just 60 minutes, 3 days a week. We focus on building real strength, lean muscle, and the conditioning you need to not only do cool sh*t, but to live a life truly well-lived.
We all say we want to improve, but are we actually willing to take the medicine?
In this clip, we break down the “Feedback Paradox”: why our egos instinctively fight the exact feedback we need to grow, and how to navigate the timing and emotion of delivering it.
This is just a glimpse into our latest episode with Dr. Andrew Hall (former pro rugby coach turned PhD Leadership Consultant). We dive deep into the harsh truth about high-performance teams and why your ego might be the #1 thing holding your business back.
🎧 In the full episode, we cover: 👉 Why 99% of company values are just “words on a wall” (and the secret to fixing it). 👉 The “Feedback Paradox”: Why we hate receiving it, but desperately need it to survive. 👉 How to spot the invisible signs of “entropic drift” before your team falls apart. 👉 Why “soft skills” are actually the hardest skills to master in business.
If you manage people, own a business, or just want to level up your own performance, you cannot afford to miss this.
🔗 Hit the link in our bio to listen to the full episode now!
This Saturday’s Tester is…
LIVE
For Time:
50 Cal Row 50 Wall Balls @ 14/10lbs
Rest 3 minutes
50 Wall Balls @ 14/10lbs 50 Cal Row
Time Cap: 21 minutes
PERFORM & COMPETE & ELITE
For Time:
50 Cal Row 50 Wall Balls @ 20/14lbs
Rest 3 minutes
50 Wall Balls @ 20/14lbs 50 Cal Row
Time Cap: 21 minutes
Head to @wodupapp for the full coaches notes and movement standards.
Our programmes are designed based off of your results, so don’t forget to log in your scores on @wodupapp to see where you stand within the community.
Practice the skill of competing: Create a strategy, film your workout, abide by the movement standards, and review your workout afterwards!
Post your times in the comments below ⬇️
They key to building muscle - PROGRESSIVE OVERLOAD
Adding kg’s to your lifts each week would be great, but unfortunately that is not how it works and you will plateau very quickly if that is your approach.
The goal is to progress total volume lifted on a certain exercises week on week.
What is total volume?
It is your sets x weight x reps.
You have a few options on how you can increase this across weeks if reps stay the same, in this video there are a few examples using a Back Squat between Week 1 and Week 2 of a training cycle.
Hit save on this video and share it with a friend!
Are the core values on your office wall actually destroying your team’s culture?
In this episode, we sit down with Dr. Andrew Hall, a former professional rugby coach turned PhD Leadership Consultant, to uncover the harsh truth about high-performance teams. We dive deep into why most leaders fail, the toxic reality of the “feedback paradox,” and why your ego is the #1 thing holding your business back.
In this episode, you’ll discover:
👉 Why 99% of company values are just “words on a wall” (and the secret to fixing it).
👉 The “Feedback Paradox”: Why we hate receiving it, but desperately need it to survive.
👉 How to spot the invisible signs of “entropic drift” before your team falls apart.
👉 Why “soft skills” are actually the hardest skills to master in business.
If you manage people, own a business, or just want to level up your own performance, you cannot afford to miss this. Hit play now!
“You have to be willing to be a little bit crazy.”
To reach the pinnacle of elite sports, you have to be wired differently. But what happens when the whistle blows for the final time, and that version of you has to be left behind?
Charli Jacoby represented Team USA in two Rugby World Cups. But no one prepared her for the identity crisis that came after.
In this clip, Charli gets incredibly raw about the ego-driven fear of feeling “irrelevant” and the sickening reality of having to rebuild yourself from scratch after dedicating your entire life to one goal.
This episode is a completely unfiltered conversation about:
🎙️ The identity crisis that hits when you retire
🎙️ The ego side of high performance that nobody admits
🎙️ Losing both parents while chasing a World Cup
🎙️ Why external validation is so addictive
If you’ve ever tied your worth to what you do…this one will hit hard.
🎧 Link in bio to tune in to the full episode now.
This Saturdays Tester is…
LIVE
AMRAP 20 2 Strict Pull-Ups 4 Dual Dumbbell Shoulder To Overheads @ 17.5/10kgs 8 Russian Kettlebell Swing @ 20/12kgs
PERFORM
AMRAP 20 2 Strict Pull-Ups 4 Kipping Handstand Push-Ups 8 Russian Kettlebell Swing @ 24/16kgs
COMPETE
AMRAP 20 2 Strict Ring Muscle-Ups 4 Strict Handstand Push-Ups 8 Russian Kettlebell Swings @ 28/20kgs
ELITE
AMRAP 20 2 Strict Ring Muscle-Ups 4 Strict Handstand Push-Ups 8 Russian Kettlebell Swings @ 32/24kgs
Head to @wodupapp for the full coaches notes and movement standards.
Our programmes are designed based off of your results, so don’t forget to log in your scores on @wodupapp to see where you stand within the community.
Practice the skill of competing: Create a strategy, film your workout, abide by the movement standards, and review your workout afterwards!
Post your scores in the comments below ⬇️
It’s time to stop judging your team’s behaviour through your own lens.
In this clip, former pro rugby coach turned PhD Leadership Consultant Dr. Andrew Hall drops a massive truth bomb on how leaders misread their teams. If you aren’t looking for the symptoms of pressure, you’re just reacting to the outcome.
This is just one of the hard truths we unpack in our latest episode: Why Your Company’s Core Values Are USELESS (And What Actually Works).
We also dive deep into:�👉 Why 99% of company values are just “words on a wall”�👉 The toxic reality of the “Feedback Paradox”�👉 Why your ego is the #1 thing holding your business back
🎧 Ready to level up your leadership? Click the link in our bio to subscribe to our channels - full episode drops Monday.
Race week is not the time to smash yourself in the gym or to simulate your race anymore.
The goal this week is to let your body recover from all the hard work you’ve put in; to get your mind focused on your race strategy; and to stay healthy and injury free, so you can give it all on race day!
I will be racing on Saturday in the men’s Pro here in Hong Kong, and this is what I’m doing this week to set myself up for success!
If you haven’t any questions on what to do on race week, post them 👇🏼
Are you tired of doing the same pressing variation over and over and over again?
Yes repetition is a very big part of building muscle, but every now and then a change is welcome!
Swap your Flat Dumbbell Bench for a Seated Cable Press instead on your next training day and get ready for a nasty pump! Follow @buildprogramme for more workout tips and advice!
