The Open Arms

@theopenarmscreative

We harness the twin powers of empathy and creativity to help communities thrive.
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Weeks posts
Partnerships are vital to our work. And we couldn’t be prouder of our partnership with Respect Victoria and Zoe Belle Gender Collective to deliver Love You Queerly - demonstrating the positive impact visible solidarity can have for the trans and gender diverse community. When you stand together, no one stands alone. With thanks @biddle.biddle @dontmakeascene.insta @antyeedesign @aaphundies @sampearce.mua @zucco.alex
13 2
4 days ago
We couldn’t have started the year with a better project than Love You Queerly at @midsummafestival representing a partnership between @respectvictoria and @zoebellegendercollective to make sure Victoria’s trans and gender diverse community feel loved and supported. Hundreds shared messages of solidarity. We have now been able to deliver them. Keep an eye out for the results, coming soon.
10 0
20 days ago
The Empathy Model is our research and strategic tool that translates into impactful creative storytelling. It essentially means getting up in our feels with people across all walks of life to really understand who they are and what they need to live happy, healthy lives. Hit us up if you’d like to hear more.
9 0
20 days ago
What a joy to be working alongside the legends at @respectvictoria and @zoebellegendercollective at @midsummafestival in support of the trans and gender diverse community. Thanks to the legends who have helped create our Love You Queerly wall, inviting everyone to leave their own love notes to trans and gender diverse Victorians. @antyeedesign @aaphundies @sampearce.mua #respectvictoria #zbgc #loveyouqueerly
8 0
3 months ago
As you can see from the amount of time that has lapsed since we posted, we are terrible at self-promotion. We are looking for a creative social media hype girl who loves telling stories and can help us share our work and ideas and hopes and dreams. If you like creating, get fired up about social justice issues, love deluxe memes, talk fluent social media and have a little time to help us build a vibe across all the platforms, say hi! This is a freelance position, and ideally someone based in Naarm/ Melb. DM us or email [email protected]
20 5
9 months ago
5 0
11 months ago
Adam & Jack 📸 @biddle.biddle design @carolatorraca
16 0
11 months ago
What a journey it has been bringing this campaign to life for @respectvictoria . 'What Kind Of Man Do You Want To Be?' represents hours of conversations with Victorian men asking them to help challenge ingrained 'rules' around masculinity that can lead to harmful behaviours. Enormous thanks to @rayleneohare at @arrayproductions.au and director @pradsen for leading a brilliant production team that worked incredibly hard to bring these stories to life beautifully and do them justice. We'll share more of the work over the coming days and weeks. Production Company: @arrayproductions.au Creative Agency, @theopenarmscreative Creative Partner @lilleyjuice Strategy Partner @amyjazzhands Graphic Design @carolatorraca Creative Producer @rayleneohare Director @pradsen DOP @shaki.prasanna 1st AC @pashrash Stills Photographer @biddle.biddle Gaffer @nice_electrics Gaffer @to_be_perfectly.frank LX Assist - Luca Muscato LX Assist @louis.j.walter Sound Recordist @inhousecreate Sound Recordist @assumption_audio Sam Pearce, HMU @__sampearce Production Assistant @char.personal.assistant Editor @pradsen Colourist @teddeacey Audio Post and Mix @bangbangstudiosmelb
27 1
11 months ago
We’ll be there today. Join us in solidarity with families who’ve lost loved ones, victims-survivors and frontline workers.
4 0
1 year ago
We are looking for a diverse cast of Victorian men between 18-44 who are willing to have open, genuine conversations on camera about their attitudes to manhood and masculinity, including the kinds of social and cultural pressures you might experience in your life. The aim of the project is to hear what men are thinking and help normalise these kinds of conversations so all Victorians engage on this issue. We are looking for men from all walks of life representing a broad mix of ethnicity, lived experience, interests and personalities. You do not need to have any particular background or expertise on this topic, just be a regular guy who is willing to talk and wants to help Respect Victoria in its work. If you would like to be involved, please send your name, age, location, contact details and your answer to the question below along with a recent photo of yourself to: [email protected] Why would you like to be part of this campaign? @arrayproductions.au @respectvictoria
35 1
1 year ago
Another school holidays done for Vic residents. No more juggling the mental load for another 10 weeks, although we will miss the funny, unexpected conversations with our little shadows. Commiserations to anyone who found a two week old sandwich in a lunchbox in the bottom of a schoolbag this morning.
7 0
1 year ago
It’s incumbent on all of us who contribute to the media landscape to do our bit to ensure we promote healthy representations of gender. That includes equality in relationships and status across all genders. Gender stereotypes in advertising can do harm. It’s time for the industry to self-reflect and prioritise more authenticity in their storytelling. Thanks to @shequal_aus for bringing us on board to collaborate on this campaign. And thanks to carolatorraca for rad graphic design.
15 1
1 year ago