Alana and Lisa Macfarlane

Allow us to reintroduce ourselves via this #narratortrend #themactwins #thegutstuff #guthealth #femalefounders #loveisland

After 820 miles in a VW Campervan, and a nostalgic Spotify playlist through the Scottish Highlands, @themactwins completed their North Coast 500 journey to honour the 10th anniversary of their dad's passing. Thank you to everyone who has already donated, supporting to fund groundbreaking research!

Right it’s happening…NEXT WEEK! Our very own tele show Know Your S*** airs on @channel4 on the 17th January at 8pm (same slot as the bake off no less!). We’ve had the privilege to make an entire 6 part series of hour long episodes to really get to the bottom (wink) of the world of gut health. Our sh*t hot experts absolutely nail it @sophiedietitian @doctor_rabia . @dr_jenna_macciochi @foodandpsych And a sprinklin of scientists too @tim.spector @thenutridoctor @thegutbrainconnection the @boobybiome team - Professor Danny Altmann and loads more… From pitch to production it’s been QUITE THE RIDE - Thank you for giving us this opportunity and having the guts to believe @lizkhadley @andycharlessmith @suziaplin @monkeynbc @nbcuni_formats Shittin it, so please watch and share this post, we truly believe everyone needs to Know their S**t!

we sat down with clinical gastrointestinal physiologist @mrguthealth to discuss all things probiotics 👀   what we learnt? that you wouldn’t choose a french bulldog to heard sheep 🤔... same goes for choosing a probiotic! there’s so many out there so picking the right one for you is essential   listen to the full episode with @mrguthealth over on our youtube channel!   #jordanhaworth #probiotics #podcastclip #guthealth #physiologist

Spoke at @apple . Wore @adidas trackies. Sat like a geezer. Thanks for having me @pip_jamieson_ @the_dots_uk If you’re a founder or looking to set up your own business, these Made for business series are invaluable, wish we’d had them when we were starting out.

We’re back with the final mini ep of the gut truth 👏 If gut health advice has ever left you overwhelmed, misled, or just plain confused, this series is for you. We’re cutting through the noise with real experts and real science. 💪 This week, we’re joined by food scientist + fermentation expert @david_zilber , who explains why one of the most powerful things you can do for your gut might already be sitting in your fridge 👀 We’re also putting viral gut health claims to the test in hype vs science and playing snack, marry, avoid (yes… fermented shark makes an appearance) Watch the full episode now (link in bio) #guthealth #mythbusting #healthpodcast #sciencebacked #fermentation

april came and went in a breeze, here’s what we were up to this month!   👯‍♀️seeing double? our founders are BACK ... in the office together! which of course calls for a celebratory fibre dance ⭐️ met some of the guys at Hero, and got excited for the future 🥑 gut news meant a team gut-loving lunch 🎙️ we’ve been busy on the mic this month with mini eps of ‘the gut truth’ with @mrguthealth and @doctorrabia ... ❓... plus a new expert 👀 any guesses as to who it may be?? 🎙️ sat down for a bonus ep of our chattin sh*t podcast with the wonderful @rhitrition and chatted all things fibre 🥗 launched our high fibre bars at @tosseduk ! 🌱 sampled our high fibre bars at the baxterstory obsessed live events 🍎 alana spoke at @apple on all things founders   #guthealth #healthysnacks #healthpodcast #monthlyroundup #healthydrinks

gut sh*t or bullsh*t?.... 👀 we put viral gut health claims to the test… and made the experts pick a side using some very honest paddles. real science, zero fluff. 🙅‍♀️ catch up now on @thegutstuff youtube channel (link in bio) 💪 #guthealthexperts #mythbusting #guthealth #healthpodcast #sciencebacked

We’re back with another mini ep of The Gut Truth 🎙️ This week, we’re joined by consultant neurogastroenterologist @doctor_rabia . we talk all things gut brain connection, and what it actually means for stress, anxiety + IBS. We’re also putting viral gut health claims to the test in hype vs science 👀 and playing snack, marry, avoid (digestive biscuits included, obviously). If gut health advice has ever left you feeling overwhelmed or confused, this one’s for you. Watch the full episode now (link in bio) #doctorrabiatopan #mythbusting #guthealth #healthpodcast #sciencebacked

We sold the company today. ✅ (full story on @thegutstuff page but we aren’t going anywhere!) We thought when this day came we’d be in power suits signing with Mont Blanc pens. The reality was Lisa was covered in breast milk, both exhausted, and it was on DocuSign. 😂 That gap sums up entrepreneurship. No one tells you it’s less ‘girlboss’ and more ‘survival mode on loop.’ We built this from nothing, no experience, no idea what we were doing, just showing up day after day with a mission to make gut health for everyone. The odds were stacked against us, as it always is with startups. A pandemic. A cost of living crisis. A gut health wave that was fashionably late. A category no one took seriously. But we had each other and it turns out that was enough. We can’t fully articulate the journey yet. Maybe one day. But today we’re just grateful and KNACKERED. This milestone means that many many more people around the world will have their gut health improved by our mission and products but it also means that every person that has a hope or a dream of running their own business and it being a success (whatever that means to you) no matter what your beginnings or skillset is, that you CAN do it and YOU WILL. For our husbands. The babies. Our mammy. Dad (he’ll be wondering what the hell is going on up there!). Our team. The pals. The customers. The investors. Everyone who had our backs before we probably deserved it. Thanks for having the guts to believe. 💛

We asked three experts the exact same question… and got some different perspectives 👀 Snack, Marry, Avoid... gut health edition. Watch the experts’ full answers now on @thegutstuff YouTube channel (link in bio) #snackmarryavoid #mythbusting #guthealth #healthpodcast #sciencebacked

Yesterday we kicked off something extremely close to our hearts @beyondassumption , a charity created in memory of Adam. 💙 In November 2024 we tragically lost Adam, a beloved husband to our best friend, father, friend, and genuinely one of the most infectious fun people to be around. His death, like the 720,000+ lives lost to suicide every single year, was not a choice or a moral failing. It was the outcome of complex, treatable conditions that we still don’t understand well enough. Beyond Assumption exists to change that. They fund science-led research into the biological factors behind suicide risk including brain chemistry, genetics and inflammation, with the goal of identifying who is most at risk before it’s too late. Please follow and share @beyondassumption #BeyondAssumption #SuicidePrevention #MentalHealth