Brand Strategy & Creator Monetization Hub 📍

We are less than 24 hours away and I need you in this room. • Tomorrow at 10 AM we are kicking off Part 1 of 3 of The Etiquette Edge live webinar series and this one is completely complimentary, my darling. I decided to open the door because I believe in giving real value first and letting the work speak for itself. 🫱🏾‍🫲🏽 • This is not a teaser. This is not a preview. This is the actual foundation and I am handing it to you for free. We are getting into everything nobody taught you but every room expects you to know. • How to pitch with confidence and walk away with more. How to negotiate without shrinking. How to network your way into the right rooms on purpose and be the person people remember and recommend. How to build a personal brand so solid that opportunities start coming to you instead of you chasing them. And how to use AI and automation not just as tools but as a full strategy to position yourself, scale your reach, and stay ahead of everyone still doing things the old way. • This is the intersection of presence, positioning, and power and we are covering all of it. • The early bird catches the worm. Grab your spot now, link in bio, and I will see you at 10 AM sharp. Come ready to work. 💡

See you today! 🤍🤭 • P.S. only 4 seats left for the ladies to secure before we convene this evening at 6 P.M. in NYC

Our EmpowerHER Earnings: Rooftop Reset is happening this Friday at 6 P.M. in NYC exclusively for our ladies - don’t worry gentlemen, something is brewing for y’all, too! 🤭 • If you’re eager to get your head shots updated, network with quality women across career paths, and enjoy good eats with drinks then this is a place to be. 🙌🏾 • By the way, there’s an incentivized rate for those who bring a buddy along with them. Space is limited, so make sure you check the link in the bio! 🫶🏾

Are YOU ready?! The countdown is officially ON. Tickets for Pitch & Snap: The 3-Day (Virtual) Masterclass drop this Thursday — and waitlist folks get the first look plus a sweet 24-hour bonus for being early birds. 🤭 • From May 7–9, we’re going IN: • Day 1 – Build your personal brand • Day 2 – Architect a powerful pitch • Day 3 – Lock in strategic partnerships • If you’re done winging it and ready to pitch with clarity, confidence, and actual RESULTS… Join the waitlist now. Your next level is calling. ☎️ • Comment or DM Pitch for more info! ℹ️ • #PitchAndSnap #TheLuminousLab #PitchPerfect #CreatorEconomy #Partnerships #BrandDeals

You’re one pitch away from a different passport stamp, platform, or paycheck. The stories in this post? They’re not just mine. Because they’re previews of what’s possible when you finally learn how to position your value, pitch it powerfully, and partner with purpose. If you’ve been waiting for a sign—this is it. 😌 🎯 I’m opening limited slots for those who want in on what’s next: 
In May, I’ll be hosting a 3-day virtual immersive masterclass experience where I’ll teach you how to: ✅ Build a pitch that opens doors globally
✅ Turn your brilliance into brand deals
✅ Partner without chasing or burning out Space is already limited, so 📥 Register now via the link in bio OR — comment “PITCH” below and I’ll DM you the waitlist link directly. Your brand deserves this level of clarity.
Your voice deserves a seat at the table. You’re not too early.
You’re not too late.
You’re right on time. • Signed, Your Sis in Pitching Partnerships 🤍

Ring, Ring—EmpowerHER Earnings 2025 is on the line! 📞✨ • We’re back, bigger, and bolder than ever, and this time we’re celebrating in style during Women’s HERstory Month! Mark your calendars—EmpowerHER Earnings 2025 is officially pivoting to March, and we’re headed to the city that never sleeps: NYC 🗽. • This year, we’re bringing fresh energy, groundbreaking conversations, and an unforgettable experience to equip women (and, yes, we heard you, gentlemen 👀) with the tools to scale, soar, and secure the bag. We’ve got something sweet in store for everyone who’s ready to show up, step up, and level up in life, business, and beyond. 🤍 • More juicy details will be dropping in the coming days and weeks—so stay close! Who’s ready to meet us in the room where it all happens?! 🥂 Drop your excitement below! 🎉 • #EmpowerHEREarnings2025 #WomensHerstoryMonth #NYCEvents #TheLuminousLab #SecureTheBag

As we’re already planning the next, I had to take a beat to reflect on the roll out of StewardHIS Success, my heart is still overflowing with gratitude for the remarkable people who showed up, from contributors to attendees, and those who stood with me to make this day a reality. 🤎 • To @meek1200 & @casimircharles from @crtiveshots - their work always speaks for itself and I’m privileged to call you both family. Thank you for your supreme media coverage that captured both the moment and essence of this event. Lynch from @puffmediagroup , your generosity & expertise helped us tremendously and made our dreams tangible. & to my mentor, @flexgq1 , from @brooklynfundinggroup , you’ve laid such a great foundation for excellence that I only hope to make you proud. 🙏🏾 • A special shoutout to my baby brother, who made his debut as our MC @giodavinci_nyc . Y’all already know how much I love him, but seeing him step into this role as a frontliner filled my heart beyond measure. @ernstlozin you were the life of the summit! Your energy, humor, and ability to get everyone on their feet as our moderator 10x’d the outcome. • To @ugoan.i , my constant believer in this vision—thank you for flying in from Atlanta & being my calm. Leading up to the event, you and @renaaa_j were my sounding boards, encouraging me to see this through when the going got tough. • @mariahdiamond_ , my girl, your thoughtfulness & elegance in bringing luxury & exclusivity to our all you do is unmatched. One thing about MD is that she’ll always make sure things are done in ORDER & DECENCY. 🫶🏾 & @renaaa_j my rock fr—you carried EmpowerHER Earnings on your back and became a key pillar for this event, all while running errands with my Mom. How could I not honor you all for being everything and more? 🤍 • Lastly, my mentor @senatorpierre , though not pictured, you are ever-present in my story. From citations to invaluable career opportunities since college, you’ve shaped me into the woman I am today. You may stay behind the scenes, but you’ll always be a frontliner in my life. 🥹☝🏾 • This is just the beginning, family. Truth be told, this series is only getting started. The best is yet to come! 🙂‍↔️

Dearest Gentle Reader, I believe we’re due for a reintroduction! 🤍 • Whether we connected through an event I’ve hosted OR you’re already part of my inner circle, I’m delighted to update you on what I’ve been up to. 🫱🏾‍🫲🏽 • I am Ariel Laura Metayer, the She-EO of The Luminous Lab. Though NYC is my home, I’ve truly made the world my oyster by living across four continents, mastering multiple languages, and becoming an ATL transplant. 📍 • I’ve had the privilege of working in marketing & PR with A-class luxury houses and industry media giants, informing their brand marketing development and strategic partnerships. Over the years, I’ve taught over 500 entrepreneurs how to: 1️⃣ Structure & scale their businesses effectively & 2️⃣Master the art of pitching to secure lucrative brand partnerships • Since childhood, I’ve loved building solutions—my favorite pastime was creating structures with LEGO blocks.🛠️ Today, I channel that same passion into helping clients build, refine, and become a trusted-voice for partnerships. • 🎬 A Little More About Me: • I’m a Bible-Believing Christian, who loves intercession. It inspires my ability to be a visionary & receive instruction in all areas of my life. 🙏🏾 • I’m a huge fan of home-cooked meals and classic movies like The Cheetah Girls and The Princess Diaries, which always bring out my inner girl power. ✨ • I love gold because it symbolizes refinement and the results I give my clients. 🏆 • My favorite gem is the pearl, a nod to my heritage from Haiti, the Pearl of the Antilles. 🇭🇹 • 📅 What’s Next? I’m thrilled to be hosting a FREE training on Saturday, October 19th at 2 P.M. where you’ll learn: 👉🏾 How to craft a winning pitch that attracts the brand partnerships you’ve been dreaming of 👉🏾 Proven techniques that have empowered Fortune 100 companies and entrepreneurs alike. • If you’re looking for a trusted voice in business development, brand marketing, & strategic partnerships, you’ve find your Coach. My schedule is now open for operations—click the link in my bio to get all the details and secure your spot. 🎫 • It’s time to take flight & soar! See you on October 19th. 💼

Practicing gratitude has helped shift our focus to the positive aspects of our day to day lives and influenced us to start and end our days by reinforcing affirmative thoughts of who we are. • Gratitude has been a game-changer, helping us cultivate a more optimistic outlook and appreciate the abundance that surrounds us. Surrounding ourselves with nurturing influences – whether it’s spending time with loved ones, engaging in uplifting activities, or consuming inspiring content – has further reinforced this mindset shift. • Additionally, setting achievable goals and celebrating even the smallest victories fuels our motivation and encourages us toward continuous growth. • Here’s to becoming the best version of ourselves! ✨ #GratitudeDaily #PositiveMindsetDaily #CommunitySupportCommunity #Upward #MotivationVideos

It’s been a little over two weeks now- crazy to even say, and your ShEO has finally caught up on rest 😅 so it’s about time we recap! 🥂 • Seventeen symbolizes complete victory & overcoming the enemy and if you were in the room, you can attest that’s exactly what EmpowerHER Earnings accomplished. It took seventeen days to execute The Luminous Lab’s first event of the year on 2.17.24. I thank God for gracing my community, myself, and team at large to make this vision a reality. We kicked off a day that was uncertain but saw it come together filled with empowerment, inspiration, monetization tools, and both vertical & horizontal connections at the EmpowerHER Earnings: A Creator Galentine’s Brunch! 🫶🏾 • From dynamic speakers and note-worthy workshops, to the transparency via our influencer panel plus networking opportunities, each moment was a testament to the power of women supporting women. Each person in the room made the atmosphere Spirit-filled, authentic, and very special. For that and more, we @theluminouslab are so grateful for your enthusiasm to be there and energy to roll with us throughout the day. Thank you for being part of our community! 🫱🏾‍🫲🏽 • As we reflect on the memories made and relationships that were forged, we’re reminded of the incredible community that we have alongside us as we build a creator economy that is more equitable, fearless, and advocacy-driven for those who look like us.👏🏾🤞🏾 • To all our speakers, The Luminous Lab & I thank you for giving your intellectual property, sharing experiences, and offering wisdom to make this a space worth more than what we bargained for. We’re excited to witness how you all will flourish and even more eager to journey alongside you! Stay Tuned for What’s To Come! 🤭🤍 • #TheLuminousLab #EmpowerHEREarnings #BrooklynEvents #WomenEmpowermentMovement #WomenSupportingWomen #WomenOfImpact #PurposeDrivenLife #CreatorEconomy

Tomorrow, we celebrate love in all its forms! As businesswomen, we’re often met with a demanding schedule filled with great responsibilities, and although we love (or should love) what we do, it’s important to take a moment to recalibrate through some necessary rest & relaxation. #selfcarethread #selflovetips 🧖🏾‍♀️ • Whether you’re celebrating solo or engaging with others, it’s a moment to recharge, reduce stress, and reflect on the aspects of life you appreciate the most. For that reason, we’ve cooked up 3️⃣ ways to spread the love to self and those closest to your heart. ❣️ • Creating a ripple effect of love, in every atmosphere you exist in, looks like linking up with fellow #girlbossgang entrepreneurs for #galentinesday festivities, staying in for a relaxed evening exploring who Love really is ✝️, or expressing sentiments to those you love through written letters or video diaries- including yourself! 🥰 • Whatever you choose to do, take this opportunity to join in on sharing love and being love! You deserve it, and the world needs it, especially from you ! Bisou 😚🤎

📣We heard y’all wanted to see more from our LAB Creative Studios - so we came in with the HEAT amidst this winter season! • Vicariously experience the epitome of luxury this winter season with our premiere luxe collection! We’re kicking off with La Vie Est Belle featuring none other than @she.shamaaa ! Our muse shows us that we certainly don’t need to sacrifice style to meet sophistication, especially during the cold days 💅🏾🥂 • Take a sneak peek at our lookbook and prepare to be swept away! Get ready to turn heads and make a lasting impression 🤍 • #LuxuryPhotography #LaVieEstBelle #LifeIsBeautiful #LookbookShoot #NYCPhotographers #NJPhotographers #ATLPhotographers #WomenInPhotography #CreativeStudios #SoftLife #BlackGirlLuxury #BlackGirlLuxuryLifestyle