Sustainable Creative Living

It's all about your community! Your music industry is who lives, builds and believes in your circle. Its who drives you. Who opens gates for you. Who sees where you can go and not where you are. Our dreams, our goals, our potential is baked into our network. Get into a community that supports your skills AND your self belief! Get with Sustainable Creative Living! #teamplayer #communityfirst #thehookscl

🎶 Meet the Experts! The exclusive 2025 SMPA panel features some of the industry’s leading voices in publishing, licensing, and music law. 🌟 Our Panelists: • Janet Baker: Sony Publishing • Warren Bray: Grayson Music • Caron Nightingale: APM Music • Vince DeGiorgio: Cymba Publishing • Lyndra Griffith: Griffith Law 🎤 Moderated by: Chantel Hignett from Wracket Music ✨ The conversation will dive into: • Real-world differences in licensing across major, indie & library catalogues • Best practices for working with publishers, rights holders & music libraries • Key legal considerations and red flags • Understanding licensing complexities, expectations & timelines • Preparing training teams for real industry workflows Don’t miss this insight-packed session! 🚀 #SMPA #MusicIndustry #MusicLicensing #PublishingPros

We're just for good people 🥰 We don't just develop skills and enrich knowledge, we create community. We're pretty certain we've all made some life long friends with this round. That's what our SMPA is all about! ✅️ It's safe to say, we understand the assignment. #thankyouforeverything #communityfirst #togetherwegrow #synclicensing #musicforfilm #musicfortv #musicproduction #musicsupervision #syncmusic #musicindustrytips #songwritingforsync #SCL #2025SMPA

We're making every dollar count! 💸🤑💰 Mechanical rights and Neighbouring rights are both yours to collect. Whether you're a feature and/or non-featuring artists/musician. Are you collecting what you're entitled to? Special s/o to @socanmusic and @actraracs for stopping by the #2025SMPA and talking about all the rights music creatives are entitled to when landing their music on visual media here in Canada and abroad. So many new insights were shared on how they both collect, the importance of cue sheets and what rights are covered based on who's involved in the creative process and where the copyright shows up. Making sure creatives know what's owing to them and how to ensure they get their royalties when it comes to placements is our favourite responsibility! From 0-10, tell us how well you know how both Mechanical and Neighbouring royalties work. #royalties #mechanicalroyalties #neighbouringrights #MusicProduction #songwriter #musicforfilm #musicfortv #getpaid #payyourselffirst #synclicensing #syncmusic #SCL

What a week! 🎉 The first week of our 3rd annual #2025SMPA has been nothing short of amazing! The participants have been so engage and the feedback has been overwhelming. We're pacing ourselves year over year to deliver more top tier industry knowledge and business acumen when it comes to licensing music, producing music and managing catalog in the sync space. We've been so fortunate to have @disco.ac , @actraracs and @socanmusic contribute to the knowledge sharing and have really helped us raise the bar when it comes to really supporting career development. Week 2 is not slowing down with the help of @apmmusic , @sonymusicpub , @griffithlaw , AI specialist and lawyer, #LisaWhynot and creative show-runner, writer and executive producer #AdenAbebe. The songwriters and music producers are set to starting cooking on briefs and the music supervisor training stream are diving into brief writing, budget management, licensing and clearing. Do we like it like this? YES WE DO!! If you think we should do this more than once a year type "YES WE DO!" in the comments! #synclicensing #musicforfilm #musicfortv #musicproduction #musicsupervision #musicindustrytips #filmindustrytraining #songwritingforsync #SustainableCreativeLiving #SCL

Turn finished songs into placements this November. Campus is hosting Sync Licensing Month, four Tuesday nights at 8:30 p.m. EST, live online. (read all the way to the bottom for a gift) Week 1 metadata, Week 2 crafting the syncable song, Week 3 libraries vs agents, Week 4 negotiating your deal, led by @mzmeesh17 of @thehookandco . Michelle Allman‑Esdaille is a visionary music executive, entrepreneur, and advocate for sustainable, equity‑driven careers. As Founder and CEO of The HOOK & Company, she leads The HOOK Sync Group, Sustainable Creative Living, and the Managers‑On‑Demand marketplace. She built Canada’s first Black female‑owned sync agency, securing placements with networks such as BET+, OWN, and Bravo, alongside independent films. Michelle consults for Music BC’s Jumpstart program, mentors with Women In Music Canada, and has developed national programming across Alberta, Ontario, and Nova Scotia. Named one of Canada’s Top 100 Black Women to Watch in 2024 by CIBWE and author of the anthology “You Have So Much Potential,” she champions inclusive career development and equitable access for underrepresented creators across the country. Reposted from @beatcave.ca #synclicensing #songsthatsync #syncagent #musicforfilm #musicfortv #soundeffects #musicindustrytips #FilmIndustryTraining

It Starts! 🌟📢 This year, we’re thrilled to welcome 12 incredible participants from the Black and Indigenous communities into an immersive, hands-on learning experience — hosted at the beautiful @thisistoastandjam post-production studio. Over the next two weeks, songwriters, music producers, and — new to this year — emerging music supervisors will gain application-based knowledge designed to sharpen their creative, technical, and business skills in the world of music for film, TV, and media. We’re proud to continue championing cultural storytelling, equitable opportunities, and career development within the sync space. Let the creativity begin! 💡🎶 #TheHOOKSyncGroup #SyncMusicProductionAccelerator #SCL #MusicForFilm #MusicForTV #BlackCreatives #IndigenousCreatives #SyncLicensing #MusicIndustry #CulturalStorytelling #2025SMPA

Pitching made perfect. 🎧 The industry standard for sharing music securely and professionally. Tonight our first workshop speaker will be sharing with our 2025SMPA participants from @disco.ac . This is where they will learn how to level up music presentations! 🌟 With DISCO Pages, you can showcase your tracks, bio, photos, and social links all in one beautiful, professional link. Always making the right first impression with labels and agents.  Our Speaker: Claudia Campos Jugo is an Account Executive at DISCO.ac. In this role, she aims to bridge the gap between artist management and licensing opportunities, leveraging her background in both music and technology. With deep roots in both the technology and music industries, she is highly regarded by independent artists worldwide for her ability to solve complex, cross-functional problems. We're excited to have DISCO.ac with us! #SyncMusic ##synclicensing #musicforfilm #MusicSupervision #musicfortv #MusicProduction #catalogue #musicindustrytips #2025SMPA

🚨 Registration is now closed! Thank you to all that registered for the 3rd annual Sync Music Production Accelerator. We had an amazing turnout of applicants this year and can officially say...we are filled to capacity! 👏🏽👏🏽👏🏽 This year our participants will learn: Music Supervisors: • Understand the role of a sync agent vs. supervisor, balancing creative selection with licensing and clearances. • Learn the script-to-sound process, breaking down scripts to identify musical needs and develop briefs. • Collaborate directly with directors, editors, and producers to shape the film’s sound. • Gain licensing and legal basics, including rights, clearances, and publishing considerations. • Build and present a professional catalog under real deadlines. Songwriters & Producers: • Create to briefs, creating music that aligns with a supervisor’s vision. • Apply technical production skills to build broadcast-quality cues with tight turnarounds. • Experience collaborative feedback cycles, seeing demos evolve into final tracks. • Develop genre flexibility and emotional storytelling to heighten narrative impact. • Manage ownership and deliverables correctly, including stems, alt mixes, metadata, and split sheets. Special thanks to @thisistoastandjam post-production studio for being our home during the Accelerator. We couldn't be more excited to share space with the T+J team! We're also grateful for all the industry speakers and Film directors contributing across all training streams. Without you, we couldn't build today the new leaders of tomorrow! It's an honour to be the official career development space for bridging music to screen projects and media across Canada. To stay on top of more to come, give us a follow! 🫱🏾‍🫲🏽❤️ #SMPA #SMPAccelerator #SyncLicensing #musicforfilm #musicfortv #careerdevelopmentcoaching #FilmIndustryTraining #musicindustrytips

🔥 This isn’t just another music course. 🚫🎧 The 2025 Sync Music Production Accelerator drops you straight into the action with REAL film directors, REAL scripts, and projects in production + post-production. ✨ What makes it different? 3 unique tracks → Music Supervision, Music Production, Songwriting 2 weeks of collaborative + silo work Chance to get your music actually PLACED while learning how to pitch + clear syncs 💸 📅 Launching Nov 10. Are you ready to get hands on? 🚨 DEADLINE FOR SUBMISSIONS: OCTOBER 30TH See link in bio #MusicForFilm #SyncMusic #ProducerGoals #SMPA #2025SMPA #SyncMusic ##SyncLicensing #MusicSupervision #songwriter

MUSIC PRODUCERS!! If you'd like an opportunity to work on your film production chops, compose for a REAL FILM and get mentorship along the way (from yours truly), sign up for @thehookscl 's SMPA starting NOVEMBER 10th!!! Only 3 days left to sign up!!

Meet our Songwriting Captain for the 2025 Sync Music Production Accelerator! Ceyion King is a Hip Hop fusion artist, songwriter, record producer and music executive from Toronto, Canada. Canadian born, Jamaican raised, Ceyion has had placements on Radio, TV, Film, Video Games, BET+, CBC, Hulu and more. Ceyion also teaches Hip Hop and Culture in schools, is a public speaker and runs live music events through his community organization, Building Bridges; focusing on amplifying and elevating the next generation of Black music in Canada. On the publishing side, Ceyion curates and facilitates song camps for artists, labels, film and TV through his agency Seeking Sync in Canada and around the world. Because of his experience in the music industry, Ceyion also does consulting and A&R work with multiple artists, producers, engineers and creators. We're excited to bring on board Ceyion's wealth of knowledge and expertise to this years 2025 SMPA programming. Songwriters, are you ready?? 🎉 Registration Deadline: Oct 30th (link in bio) Runs From: Nov 10th-22nd Location: Toronto, Canada #SMPA #SMPAccelerator #songwriting #syncplacements #musicfortv #musicforfilm #SyncLicensing #SCL