The Experiential Co.

Discover Your Persona - Immersive Personality Quiz Meets Interactive Art Our award-winning interactive exhibit combines psychology with immersive technology to create a unique personality quiz experience. Featuring trompe-l'œil 3D animations across three 4K displays, the installation is complemented by custom music and procedural sound effects. Participants interact via RGB LED buttons embedded in the floor, providing tactile feedback synchronized with on-screen actions. Powered by a TECNAV server and our in-house designed and fabricated floor buttons, this exhibit won Exhibitor Magazine's 2017 Sizzle Award, setting a new standard for interactive trade show experiences. Client: Mirror Show Management Creative Technologist: Dylan Roscover @dylanroscover Music and Sound Designer, Electrical Engineer: Jon Iler @joniler Editorial: Anita Kucharczyk @anita_kucharczyk Full credits: sign/project/exhibitors-live #tradeshowexhibition #ledscreens #floorbuttons #customsounddesign #interactive #theexperiential

NYE LA 2020 - Transforming City Hall into a Canvas of Light and Sound Our innovative media servers, 3D mapping system, and custom audio-reactive software transformed LA City Hall into a spectacular canvas for New Year's Eve 2020. This 5-hour performance, viewed by over 30,000 people, featured 40 unique, City Hall-specific visual designs. In collaboration with Hollywood agency yU+Co, we orchestrated a real-time blend of generative art and advanced audio detection, creating a mesmerizing fusion of light and sound to usher in the new year. Client: Grand Park / The Music Center @musiccenterla Agency: yU+Co Creative Technologist: Dylan Roscover @dylanroscover Full credits: sign/project/grand-park Video and Editorial: Anita Kucharczyk @anita_kucharczyk Music: Jacquadi by Polo and Pan #architectural #projectionmapping #audioreactive #generativeart #publicperformance #theexperiential #dylanroscover #anitakucharczyk

William & Mary Gala - Table Mapping for Coastal Sciences Launch 💚 In collaboration with Quince Imaging, TEC developed and executed a captivating table projection mapping experience for the celebratory gala launching William & Mary's Batten School of Coastal & Marine Sciences. Leveraging advanced projection technology and the latest in AI video models, each banquet table was meticulously transformed into an immersive digital canvas, seamlessly integrating thematic visual narratives and dynamic animations. TEC's custom content vividly illustrated coastal and marine science concepts, featuring generative high-resolution satellite imagery, fluid animations of oceanic waves, and lush coastal landscapes and marine life. Synchronized projections across multiple tables created a cohesive and immersive experience, emphasizing the interconnectedness of global marine ecosystems and the mission of the Batten School. With precision mapping, meticulous branding, and seamless visual synchronization, we elevated the evening's theme, reinforcing the school's dedication to advancing marine science education and research. This innovative visual approach not only engaged and informed over 600 distinguished attendees but also underscored the significance of the occasion, celebrating a landmark $100 million philanthropic investment. Further details: sign/project/wm Systems Integration: Quince Imaging @quinceimaging Creative Content: The Experiential Co. (Dylan Roscover & Anita Kucharczyk) @dylanroscover + @anita_kucharczyk Client: William & Mary Batten School of Coastal & Marine Sciences @william_and_mary Event Type: Gala Launch Celebration Editorial: Quince Imaging #tableprojectionmapping #educationalevent #marinesciences #aivideomodels #galaevent #institutionalcelebration #quinceimaging #theexperiential

Bridging Social Media and Stadium Experiences with Vixi Unreal Vixi Unreal revolutionizes fan engagement at live events by seamlessly blending social media with stunning in-stadium displays. This innovative platform integrates content from major social networks, allows fans to share selfies on the big screen, and offers powerful moderation tools for event organizers. Featuring customizable 3D environments powered by Unreal Engine 5 @unrealengine , Vixi Unreal transforms venues into interactive spaces. From sports arenas to concert halls, it creates unforgettable experiences that make fans an integral part of the event. Commissioned by: The Famous Group Developed by: The Experiential Co. Social media aggregation: Tagboard Technical Director: Dylan Roscover @dylanroscover Editorial and Art Direction: Anita Kucharczyk @anita_kucharczyk Music: Benjamin Tissot Full credits: sign/project/vixi #fanengagement #socialmediaintegration #unrealengine5 #sportsarena #eventtechnology #vebapplication #realtime3dgraphics #theexperiential #dylanroscover #anitakucharczyk

NASA JPL Grace-FO. - Demystifying Satellite Data Through Interactive Visualization Our 4.5-meter tall exhibit for NASA JPL @nasajpl transforms complex GRACE-FO satellite data into accessible, engaging visuals. Featuring dynamic graphs and charts, it illustrates global water level trends, making satellite science comprehensible to visitors of all ages. As a highlight of JPL's public tour in Pasadena, this installation educates thousands annually. We also developed a custom remote control app, allowing NASA-JPL staff to curate datasets and create playlists on-the-fly, enhancing the exhibit's flexibility and educational impact. Client: NASA Jet Propulsion Laboratory (JPL) Design/Agency: Accept and Proceed Creative Technologist: Dylan Roscover @dylanroscover Full credits: sign/project/nasa-jpl #exhibition #ledscreens #datavisualization #scientific #education #scheduleapp #nasajpl #theexperiential #dylanroscover #touchdesigner #anitakucharczyk Exhibit Video Documentation: Accept and Proceed Editorial: Anita Kucharczyk @anita_kucharczyk Music: Iron Henge by Simian Mobile Disco

The Venetian Resort Las Vegas - Elevating New Year's Eve with Holographic Spectacle For The Venetian Resort's @venetianvegas 2018 New Year's Eve celebration, we collaborated with Megavision Arts to create a stunning holographic water projection. Our team designed, animated, and programmed content for a 24-foot-wide water screen, illuminated by six high-powered laser projectors. The result was a mesmerizing 3-hour show that enveloped the stage in a dynamic, holographic environment. Our choreographed animations complemented the evening's entertainment, creating an unforgettable visual spectacle to ring in the new year. Event Production and Design: Angel City Designs Studio: Megavision Arts Creative Technologist: Dylan Roscover @dylanroscover Full credits: sign/project/the-venetian #holographic #waterscreen #projectionmapping #choreographedanimation #performanceart #theexperiential #dylanroscover #anitakucharczyk Editorial: Anita Kucharczyk @anita_kucharczyk Music: Jolie coquine by Caravan Palace

Happy Friday! 😄 Kids go wild for games--especially big ones! We developed three unique multiplayer extravaganzas--EmojiPop, Nom-Nom and MirrorMe--for two of Pacific Retail's properties, The Shops at Southtown and Northpark. In EmojiPop, players select their own emoji character, and 'pop' that same character among a bouncing array of various other emojis by tapping the screen. Nom-Nom is a Pac-man-inspired game. Players swipe a pair of animated lips to navigate the maze and gobble up as many delicious treats as possible, avoiding spicy peppers as they go. MirrorMe features 100 dance animations across 10 characters, inspired by the legendary Fortnight. Players select the dance they want to groove to, snap a selfie using the built-in camera, and then have a dance-off with their very own character and up to 3 other players. After each game, players are able to email or text their score (or video) to themselves, as well as easily share it on social media--with parental permission, of course! Systems Integration: Quince Imaging @quinceimaging Creative Technologist: Dylan Roscover @dylanroscover Full credits: sign/project/pacific-retail #interactivegames #ledscreens #miltitouch #socialintegration #publicspace #cameraintegration #emojipop #quinceimaging #dylanroscover #theexperiential #pacificretail Music and Sound Design: Jake Cooper Editorial: Anita Kucharczyk @anita_kucharczyk

AT&T Stadium Kinetic LED Installation For AT&T Stadium @attstadium , home of the Dallas Cowboys @dallascowboys , we developed and implemented a state-of-the-art control system for their innovative kinetic LED installation. This system manages 40 suspended louvers, each equipped with 5mm LED panels, creating a captivating visual display over an end zone plaza. Our custom-built solution includes: - A robust Content Management System (CMS) for effortless video uploads and playback - An intuitive media server interface accessible from anywhere in the stadium - Precise louver movement controls, enabling dynamic 3D visual effects - Seamless synchronization across all 40 LED panels This browser-based system empowers stadium staff to orchestrate stunning visual performances, enhancing branding opportunities and fan engagement. From pre-game excitement to touchdown celebrations, our control system brings the kinetic LED sculpture to life, amplifying the Cowboys game-day experience. Commissioned by: The Famous Group @famousgroupla Systems Integration: TAIT @taittowers Technical Director: Dylan Roscover @dylanroscover Full credits: sign/project/att #dallascowboys #stadium #kineticinstallation #mediaserversystem #ledcontrolsystem #theexperiential #dylanroscover #anitakucharczyk Editorial: Anita Kucharczyk @anita_kucharczyk Music: Peter Spacey @peter_spacey

The Music Center Plaza- Re-imagining Public Space Through Digital Art As LA's performing arts destination, The Music Center's newly renovated plaza represents the diversity and connectedness of Los Angeles. Drawing on the Plaza's iconic architecture and rich history as a cultural epicenter, we designed and developed a wide array of creative content which both sees and expresses the Plaza itself, on two massive outdoor LED screens. Over 60 unique scenes--ranging from machine learning algorithms which transform the Plaza into painterly works of art, to 360-degree real time LiDAR scans, to illustrative and dynamic live camera filters, to audio reactive wave forms, to 3D generative art--visualize the Plaza in eye-catching ways. Combining best-in-class server hardware, three outdoor PTZ camera fixtures, a LiDAR scanner, and advanced audio inputs and beat detection algorithms, the Plaza LED screens are designed for the 21st century. We additionally developed a turnkey scheduler app for The Music Center, enabling them to fluidly schedule 24/7 content at their own discretion, from the convenience of their phones and tablets. Agency: yU+co @yuandcompany Client: The Music Center @musiccenterla Lead Creative Technologist: Dylan Roscover @dylanroscover Full credits: sign/project/music-center #lidar #musiccenterplaza #led #theexperiential #dylanroscover #3dgenerativeart #realtime #losangeles #digitalart #scheduleapp #audioreactive hasztag#machinelearning Music: La Femme d'Argent by Air Editorial: Anita Kucharczyk @anita_kucharczyk

Maris: Groundbreaking Generative Art at PortMiami @portmiami Danielle Roney Studio @danielleroneystudio transforms MSC Cruise Terminal @msccruisesofficial into a living digital canvas through 18 synchronized 4K projections—one of the world's largest real-time projection mapping installations at over 165 million pixels. Powered by The Experiential Company's custom TouchDesigner @touchdesigner platform, Maris continuously evolves by visualizing live NOAA oceanographic data, ensuring no two frames ever repeat. The installation creates an ever-changing virtual ocean shaped by real-time tide, current, and water quality conditions. We delivered comprehensive creative technology services, from generative design and 3D animation to NOAA API integration, with a custom preset system managing 120 distinct visual states across eight scenes. The installation spans 10,000 sq ft of smart-glass façade with system integration by Quince Imaging @quinceimaging . Maris represents the perfect fusion of artistic vision, scientific accuracy, and technological innovation in public art. Commissioned by the Miami-Dade County Art in Public Places program. @artinpublicplacesmdc Christie Digital Systems | Gauzy | QSC | DisplayNet | Miami-Dade Art in Public Places | FINCANTIERI #maris #danielleroney #portmiami #realtimedata #touchdesigner #theexperiential #touchdesigner #dylanroscover #anitakucharczyk #quinceimaging #miamidadearts Editorial: Anita Kucharczyk Music: Underwater Love by Smoke City

For Adobe Create's 2017 Adobe MAX booth, we engineered an innovative face-mapping experience. Using infrared tracking and custom real-time warping tools, we transformed over 700 attendees' faces into vibrant, animated canvases. The experience culminated in personalized 4K videos, instantly uploaded to cloud-connected iPad kiosks. Attendees could immediately view, email, and share their unique facial art on social media, creating a seamless blend of technology, art, and social engagement. @adobe #adobe #projectionmapping #theexperiential #facemapping #creativeart #adobemax

Chicago Blackhawks Opener @nhlblackhawks For the Chicago Blackhawks hockey team, we designed and animated a dynamic 1-minute opener for their 2016 season. This powerful and energetic animation showcased the names of their top players, and highlighted their iconic logo on the ice, bringing a heat unsurpassed by the magic of arena projection. Music: Thirst by SebastiAn Systems Integration: Quince Imaging @quinceimaging 3D Animator: Dylan Roscover (TEC) @dylanroscover Editorial: Anita Kucharczyk (TEC) @anita_kucharczyk _________________ @theexperiential #theexperiential #blackhawks #quinceimaging #dylanroscover #anitakucharczyk #projectionmapping #nhl #hockey #chicago #unitedcenterchicago