We’ve just backed @allthingsdairy__ a brand redefining one of the most commoditised aisles in the supermarket.
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@toby_hoppy@thomas_straker and the formidable ALL THINGS team have built something rare: a company where cultural authority translates directly into commercial performance. What began as viral butter has quickly evolved into a platform reshaping how consumers discover and engage with everyday food.
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At the same time, we’re seeing a broader return to dairy, driven by high-protein diets, whole-food nutrition and a growing move away from ultra-processed alternatives. Nothing highlights this more than the hyper-resurgence of cottage cheese, where ALL THINGS are driving category-leading velocity across retailers.
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Categories that have been static for decades are being redefined through culture. ALL THINGS sits right at the centre of that shift, in just two years outperforming long standing incumbents and the team are just getting started THE EQUITY STUDIO x ALL THINGS!
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UK-based All Things secured a multimillion-pound investment led by The Equity Studio. Access Industries and Active Partners also participated in the round.
Founded in 2023 by chef Thomas Straker and entrepreneur Toby Hopkinson, All Things has become the fastest-growing dairy brand in the UK. Though originally known for its viral craft butter range, All Things expanded into the cottage cheese category earlier this year, positioning itself as a disruptive dairy platform.
All Things currently counts 11,000+ distribution points across the UK, US and UAE.
Anna Sweeting, the founder of The Equity Studio, has invested in Trip, Gisou, Little Spoon, and several other category-leading brands.
ON EDGE : the most underrated investing skills are curiosity, intuition and the disciple to understand why.
This applies to any decision where capital, time, resources and long term outcomes are at stake.
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👗 @bouguessa by @faizabouguessa
MEET THE 2025 GRANT AWARDEES :
CRANEL FOUNDED BY ERICA SCHULTZ & CHRISTINE JURZENSKI
@cranelofficial is a clinically proven, clean supplement brand modernizing the conversation around women’s intimate health with functional ingredients and refreshingly real storytelling. Its bladder health content has gained more than 50 million organic views across social platforms.
MEET THE 2025 GRANT AWARDEES :
ALODIA FOUNDED BY DR ISFAHAN CHAMBERS HARRIS
A scalp-first haircare brand created by a scientist and trichologist, rooted in education and formulated specifically for textured hair. Clinically validated and clean, @alodiahaircare is sold in over 1,500 retail doors including @target@cvspharmacy and @walmart
MEET THE 2025 GRANT AWARDEES :
VIV FOUNDED BY KATIE DIASTI
Reimagining period care with eco-conscious products and unapologetically Gen-Z branding, @vivforyourv is tackling stigma while supporting nonprofit partners fighting period poverty. In just three years, the brand has expanded to over 2,500 retail doors across the U.S, including @wholefoods , and just a few days ago dropped into @sprouts nationwide.
MEET THE 2025 GRANT AWARDEES :
GENTLY FOUNDED BY KRISTEN DUNNING
A viral favorite with a Shark Tank deal and a coveted spot on @oprah ‘s Favorite Things, @gentlysoap delivers plant-based, eczema-conscious bath products. The brand continues to scale with an upcoming @walmart launch.
MEET THE 2025 GRANT AWARDEES :
SQUIGS FOUNDED BY NIKITA CHARUZA
Born from a beauty editor’s journey, @squigsbeauty is ushering Ayurvedic rituals into the Gen-Z and Gen-Alpha era with playful, high-performance hair and self-care essentials. Known across TikTok for its award-winning Gooseberry Delight Hair Oil, award-winning Squiggly Neem Comb and viral Double Shot Face Serum, the brand brings ancient rituals into modern routines.
We’re proud to announce the five recipients of the inaugural Makers Mindset x The Equity Studio Grant — visionary founders building what’s next in beauty and wellness.
Each brand will receive a $10,000 equity-free grant, strategic mentorship, and visibility support to help them grow with purpose.
Congratulations to:
✨ Dr. Isfahan Chambers Harris - Alodia @alodiahaircare
✨ Erica Schultz & Christine Jurzenski - CRANEL @cranelofficial
✨ Kristen Dunning - Gently Soap @gentlysoap
✨ Nikita Charuza - SQUIGS @squigsbeauty
✨ Katie Diasti - Viv For Your V @vivforyourv
These awardees are redefining what leadership looks like in consumer. And this is just the beginning.
Thank you to @wwd and @kathryn.hopkins for spotlighting this moment.
🔗 Read the full article at the link in bio
@makersmindsetspace@theequity.studio
#MakersMindset #TheEquityStudio #FounderGrants #WomenEntrepreneurs #BeautyInnovation #WellnessFounders #EquityFreeGrant
