Honored to share that @katie and @laureneff have been named in the @incmagazine Female Founders 500 for 2026.
When we started The Edit, we believed brands needed partners who understood culture, community, and the pace of the internet. What started as two founders (and best friends) with a point of view has grown into a team we’re endlessly proud of and work we care deeply about.
Building a company stretches you in ways nothing else can. It asks you to take risks, trust your instincts, and keep going when the path isn’t always clear. Through it all, @theedit team has continued to raise the bar for what thoughtful, culture-first social can look like.
This recognition is a reflection of our incredible team and clients who trust us to build alongside them every day. Thank you @incmagazine , and congratulations to the incredible women founders on this list. #incmagazine #femalefounders500
Everyone (& their jewelry-making mother) thinks they’re an influencer now. Your coworker just launched a “content series.” Your cousin is “building a personal brand.” That one girl from high school is suddenly doing GRWMs with a ring light & Rhode. And every brand? Convinced their next post is the one that’s going to go viral.
Spoiler: it’s not.
Because blowing up on social isn’t luck, & it’s definitely not hopping on every trend five days too late. The brands that actually scale, the ones turning content into cultural relevance & conversion, are operating on a completely different playbook.
Enter @theedit . A female-founded, culture-driving social agency behind some of the most relevant, high-performing brands in lifestyle, beauty & fashion. Their work drives serious reach, rapid growth & the kind of engagement most brands are still trying to reverse-engineer.
Behind it are co-founders @katie & @laureneff , with 20+ years of experience & a sharp understanding of what actually makes people stop, engage & convert.
At Fluent, we care less about hacks & more about the mechanics. What actually drives reach right now? Why do some posts travel & others die on arrival? What separates content that performs from content that explodes?
TLDR: what it actually takes to blow up on social right now, from the people doing it best.
watermelon just entered the chat 🍉💦 meet your new @SweetSweat by @SportsResearch essential. sweet, juicy, crisp, and fresh—because who wouldn’t want to smell like candy after every workout?
spring is in full swing at @americanabrand & @thegrovela 🌷 from pop-up moments to limited edition collections to Parisian bites, March brought all the best reasons to linger a little longer.
the team just got bigger and better. 🎉 please join us in welcoming our newest members to The Edit family. we couldn’t be more excited to see the magic they create!
