February 15thâŚExactly three years to the date that the first emails were exchanged with our girls at
@5wpr to begin this journey. To be transparent, a collaboration didnât seem like the best fit to
@kellonderyck at first because he had is trusted Flawless Illusion lace glue brand, but my motto is to âalways take the callâ and so we did. Kellon was adamant that he wanted to create with intention and didnât want to be just another celebrity hairstylist with his name plastered on a product for a check. He vowed that if he was going to do this, he needed to be hands on with his vision from start to finish. Since we already had a relationship with
@ghostbond_official ,
@iamjhagan of
@fullcourtmktg and I knew that this wouldnât be a problem. It is a blessing, and in this industry for glam artists an anomaly, for conversations to reach founders, owners, and CEOs without a celebrityâs name attached. There are multiple reasons, but this relationship is one of the main aspects of this collaboration that Iâm so grateful for. Having a team with an engine behind you fully trusting an artistâs vision and letting them lead while taking a risk producing an innovative product that has NEVER been sold before is something we donât take for granted.
To Kellon, congratulations, you did it! 3 years later and your products are about to be sold everywhere! Iâm so proud of you and canât wait to see you continue to grow and prosper through your creativity and innovation.
To our Ghostbond Team, THANK YOU!!!! We canât thank you enough for all you have done to bring this vision to life, allowing Kellon to be the FIRST collaboration in the brandâs history, and dare I say setting the tone for what it means to be an ally by inking a celebrity hairstylist partnership with unprecedented terms đ¤ (to my knowledge). No this is not just about money, but that is important to me as the CEO of
@mastermind_mgmt whose goal is to see every artist build an empire and legacy that extends #beyondthebrush. Artist Advocate First, Deal Closer Immediately After That!
Stay tuned for the official product reveal and pre-sales tomorrow! #DontGetCaughtSlippin