With DDB and MullenLowe now a part of TBWA, we want to celebrate some of the incredible work from all three teams of the last year.
We all share a drive to challenge convention, a commitment to craft, and an unwavering belief in the power of creativity to move markets and society forward.
Here’s to doing what we do best - making bold, and undoubtedly disruptive, unforgettable work TOGETHER. 🏴☠️
A bad day doesn’t always need a big fix. 🐰🐻
@mcdonaldsfrance builds on a simple truth: as life gets busier and more fragmented, the moments we share may get smaller - but they matter even more.
Created by @tbwaparis and brought to life with @quad_group , this film follows an unlikely friendship between a bear and a bunny, telling a story of care, connection, and showing up for one another.
Sometimes, the smallest gestures can make someone’s day a little brighter. 🍟
Kiwis, welcome back to dairy 🥛🐮
@anchornewzealand Pour Patrol made waves on Auckland’s northern beaches…literally. New Zealand’s first amphibious coffee vessel (built with Sealegs) rolled from sea to sand, serving barista-made flat whites and iced lattes with Anchor Zero Lacto milk.
Created by @tbwa.nz + @eleven_aus PR for Anchor, this activation was for the 500,000+ Kiwis avoiding dairy - many of whom have had to give up their daily flat white ritual.
Over one weekend, nearly 1,500 coffees were poured. Turns out, you don’t have to miss out after all.
Some things are better in pairs. Like Twix.
@Twix and @adamandevetbwa celebrate the power of iconic duos in its new Two Is More Than One campaign. From Laurel without Hardy, Rick without Morty, to Wallace without Gromit, the posters show that even the best are better together.
Because some things, especially Twix, are just better with a partner in crime.
Meet ‘RADIO TIME MACHINE’, an AI-powered radio device developed by @tbwahakuhodo !✨
RADIO TIME MACHINE uses AI to recreate radio-style audio from the past. From familiar music to historic news, each broadcast is designed to spark memories and conversation among elderly care residents.
Watch this video and learn all about the ideas and functions behind this Disruptive new radio experience!
Join our furry friend Stella as she searches the @tbwahakuhodo office for her hooman (and COO of our agency)! 🐾
Get a glimpse into the cool, unique and friendly office we call home in our little corner of Tokyo from a doggo’s perspective. 🐕💨
Let the adventure begin!
We had a rainy April this year in Tokyo☔️, which washed away the cherry blossoms very quickly…
So instead of picnicking outside, we had “Chai-Wa” in the lounge area!
Chai-Wa is a socializing workshop where people from different roles and departments chat over some fresh Chai.☕️
We held the “Chai-Wa Spring Edition,” this month where we had some cherry blossom branches for decoration and Sakura-mochi (Cherry blossom rice cakes) for snacks! 🌸
#tbwahakuhodo
Follow Fuku, a white Shiba-Inu, into his day at the office! 💻🐾
Fuku ensures work quality at @tbwahakuhodo by watching over hoomans and allowing them to pet him.
(Keep watching till the end to hear Fuku snoring after a long day of work 💤)
Hello from Dynamic and Captivating Tokyo!
@tbwahakuhodo is taking over the account this week with snippets from our office with some very cute pals 🐶! We hope you enjoy it.
Can you tell if your music was made by a human? 🎧
Created by @tbwachiatla and @jazzisdead , Played by Humans is a new movement designed to bring transparency to an industry flooded with AI-generated tracks. With thousands of AI-made songs uploaded every day, the initiative gives artists and listeners a way to verify what’s real.
Through a dedicated platform, playedbyhumans.org, music can be analysed and awarded a “Played by Humans” stamp - a mark that signals real people, real decisions, and real artistry behind the sound.
Because in a world of endless content, the most powerful thing you can hear is still human.
