Q1 was kind of epic đ„
We kicked off 2026 strong â from headline-making moments to culture-shifting campaigns, itâs been a quarter to remember.
Swipe for đ our big wins, fun facts, and a little behind-the-scenes of how it all came together.
Now, weâre rolling into Q2 with even more heat đ Stay tuned!
Proud to be the leader in sports PR â a role weâve held since 1984.
That legacy is built on the trust of incredible clients whoâve partnered with us on the worldâs biggest stages. From 40+ years of Olympic & Paralympic Games to Super Bowls, World Cups, and defining moments at the intersection of sports and culture, itâs been an honor to help bring our clientsâ stories to life.
Thank you for the partnership, your ambition, and the chance to build something meaningful together.
Want to collaborate? If youâre a brand looking to activate around sports and culture, check us out at taylorstrategy.com/sports.
Our latest creative for #ClientPartner @captainmorganusa drops the NEW Captain Morgan Sliced Coladas Variety Pack: bold, tropical flavor built to deliver an instant escape with every crack.
Shot and produced by the Taylor creative team with a team of trusted production partners, this launch comes to life through a suite of vibrant assets designed to evoke the brandâs âColada When You Wannaâ mindset. Every frame leans into turning the everyday into a micro-getawayâno PTO required.
And we didnât just make the work, we amplified it. Backed by surround-sound PR and always-on paid and organic social media from our team, this is a full-funnel launch built to move beyond the feed and into culture.
Press play. Escape instantly.
Happy Motherâs Day to the moms, mother figures, and multitaskers on our team who somehow make it all look easy â at home, at work, and everywhere in between. đ
Brands are spending more than ever on sports sponsorships, talent, and media, yet still struggling to break into the moments that actually matter. Why? Because the game creates the highlight, but creators shape the conversation around it.
If your strategy stops at reach, youâre missing where culture and brand affinity can be built. In our Creator Economy Playbook for Sports, we outline how to close that gap.
Because being seen is easy. Being part of the conversation is what drives impact.
Explore the full playbook at taylorstrategy.com/sports.
From the starting line to the post-race cheers đ»
Our #clientpartner @loneriver showed up strong in Dallas as a proud sponsor of the @notreallyrunners very first 5K on the iconic Katy Trail, bringing the WNRR community together for movement â and a well-earned celebration after.
Taylorâs own @amandadait was in the middle of it all, hitting the pavement for the 5K and capturing the energy every step of the way, all the way through to the Lone Riverâsponsored happy hour.
Catch you at the next finish line with Lone River?
In this weekâs episode of The Taylor Ten, Associate Director Hailey Compton speaks with Peter McCutcheon, SVP of Sales and Revenue Strategy at Harper + Scott, about how brands can use creative gifting to stand out in a crowded, digital-first world.
From creating physical moments that cut through the noise to shifting from spectacle to strategy, the conversation explores how gifting can drive deeper connections, authentic engagement, and long-term brand impact.
đ§ Tap the link in bio to hear how brands can turn gifting into a powerful storytelling tool.
âCamo on my back, Crown Royal in my glass,â in the wise words of @robert_rausch ! đ„
This week, our #clientpartner @crownroyal unveiled its first-ever camo capsule collection in collaboration with outdoor lifestyle brand @realtreeoutdoors , marking an adventurous new take on the iconic purple bag.
And who better to bring it all to life than the Alabama native and snake wrangler Rob Rausch himself? In an exclusive interview with @rollingstone , Rausch discusses his connection to the collab, stepping in as the face of the campaign and showcasing his laid-back, outdoors-driven lifestyle that epitomizes the spirit of a classic Crown Royal kickback.
In March, our Taylor Team was on the ground at Realtree Farms in Georgia to facilitate a one-of-a-kind media experience in the heart of Crown Country that provided exclusive, hands-on first looks at the collection. The experience secured attendance and early media coverage from @elitedaily , @refinery29 , @people , @hookandbarrelmag and more.
Fans 21+ can explore and shop the Crown Royal Camo Capsule Collection at the link in the @crownroyal bio while supplies last!
Weâre dreaming of island vibes rn đđ⊠good thing our #clientpartner @smirnoffusa Ice took over sun-soaked destinations across the country â teaming up with fan-favorite reality stars to drop the new Icy Island Variety Pack đŽ
The Taylor team headed to Fort Lauderdale, South Padre Island and Panama City Beach to capture content and serve up vacay vibes proving that with an epic DJ set by @nicolasvans , spray tans by @iriskendall , and @findjeremiah behind the bar, thereâs no party like an Icy Island party!
And to cap off the weekend, Icy Island set sail on the waters of PCB with a birthday bash for @nicolasvans đ„ł, securing placements in @okmagazine , @variety , @enews , and more.
One week, three beaches, and island-time energy â Smirnoff Ice Icy Island has officially arrived.
Proud to have helped bring another standout St. Patrickâs Day season to life with client partner, @guinnessus ! From the Chicago River dyeing and a fan-favorite @popupbagels collab to ringing the closing bell at the New York Stock Exchange, Guinness showed up in a big way all March long.
Our team was also thrilled to host @colmguinness for a NYC media tour, helping bring the spirit of the season to pubs, studios and screens across the city â with coverage landing in @washingtonpost , @parademag , @todayshow and more.
SlĂĄinte to our biggest St. Patrickâs Day yet. âïžđș
