In 2025, Tangle Path emerged as a coaching business dedicated to personal and professional development. Rooted in the philosophy of nonlinear growth, its branding needed to encapsulate the essence of lifeโs unpredictable yet transformative journey. To meet this challenge,
@studio_pesca took the reins, crafting a name and visual identity that would mirror the core values of the service.
The first step in the project was identifying a name that resonated with the idea of a "messy journey." From this concept, Tangle Path was bornโa name that reflects the intricate, winding, and often unexpected nature of personal evolution. The term encapsulates the reality that growth is rarely linear, making it a fitting choice for a coaching service focused on guiding individuals through their unique paths.
Once the name was established, Studio Pesca set out to create a branding image that would feel authentic, solid, and deeply personal. The guiding principle was customizationโjust as Tangle Path tailors its coaching to each individual, the branding needed to reflect a sense of uniqueness and adaptability.
Read More, Link in Bio
#bountyhuntersarchive
#graphicdesign #branding #brandidentity #graphicdesigner #visualidentity #typography #Logotype #brand #graphicdesigncommunity
