Spending the past week in Tokyo and Kyoto as part of the judging team for this year’s SIP Supernova with Pernod Ricard has been one of the most fulfilling experiences I’ve had in this industry.
Watching the 28 competitors arrive as strangers, then slowly become a team of people backing each other, cheering each other on and genuinely wanting everyone to do well was really special to see. A lot of them came in nervous or quiet, but over the week you could see people relax, open up and really grow in confidence. By the final challenge, they felt like completely different people from the group that first walked through the door thanks to the community they had built around them.
The atmosphere all week was just incredible. So much support, excitement and care for one another. It reminded me exactly why I fell in love with this industry in the first place.
Massive congratulations to Juseong, Enzo and Zach for taking home the trophy. But honestly, I don’t think anyone left this week feeling like they lost.
The value of real community-led advocacy isn’t always immediate, and it can sometimes be difficult to justify. But the impact this project had on everyone involved felt undeniable. The joy and connection it created reached far beyond the competition itself, and I really hope more people choose to invest in projects like this in the years ahead.
Also a massive thank you to the Sweet&Chilli team, and the Pernod Ricard Global and Japan teams, who pulled off such a huge and complicated event so effortlessly. The amount of work happening behind the scenes must have been enormous, but the whole week felt smooth from start to finish.
And a big thank you to my fellow judges and everyone else involved for making the whole week such a laugh. So many good conversations, late nights, ridiculous moments and genuinely lovely people to share the experience with.
I’m heading back to London feeling very full-hearted, very inspired, and very excited to bring a little bit of this energy back home with me. 🇯🇵🍸
MAGUEY Y MÚSICA 🎺🌮
This Tuesday 5th of May 6-9pm!!
🎺 LIVE MUSIC FROM THE ASERE TRIO
🌮 FREE TACOS AND TOTOPOS FROM KIEK IN DE KOOK
🌵& VERY SPECIAL EXTENDED SELECTION OF BREAKEVEN AGAVE BOTTLES FEATURING DEL MAGUEY AND CODIGO
Screw the gym, come have a taco, shake your tail feathers to some live Latin music and try some fun agave spirits for a silly price 💚
Book a table to secure your spot 🍸
✨🌵BANK HOLIDAY AGAVE HAPPY HOUR🌵✨
This Monday the 4th of May, see off the long weekend the right way with our Swift Agave Happy Hour
We’re pouring the good stuff with every cocktail from our special agave menus for just £7 until 6pm!! 🥵 (excluding flights)
Each Swift venue has their own exciting agave led small menu to try, if you’re feeling rambunctious why not attempt to hit all three sites? 😉
Grab your pals, sip something fun, and act like the sun is here to stay ☀️
This May, Swift is going full agave 🌵
All month long, every Swift bar will be pouring special agave cocktails, breakeven mezcal flights, rarities and a few surprises.
Order the flight with your whole table and you’ll unlock a secret sharing serve 👀
We’re kicking things off on May 4th with Agave Happy Hour, any full size cocktail from Swift Soho, Swift Shoreditch or Swift Borough’s Specials & Rarities menu for just £7 before 6pm. A Bank Holiday Bonus.
Then May 5th, Shoreditch brings free tacos& totopos from @kiekindekook live Latin music from The Asare Trío and Del Maguey mezcal.
And for the finale? May 25th at Swift Soho hosts a super secret a one-night takeover. Keep an eye on socials to find out more, and collect your stamped menus to join us from 5-6.30pm for free drinks, snacks and sweet summer joy.
Visit every Swift, collect your stamps and unlock access to the preview party.
Agave Month at Swift.
Bring friends. Collect your menus. Find the secret serve. Celebrate summer, Swift-style. 🌞
🎷 TUESDAY NIGHTS AT SWIFT SOHO 🎷
Turn your Tuesday into something special with live jazz downstairs at Swift Soho, 6–8pm every week!
Slip away from the ordinary and settle into an evening of smooth sounds, candlelit corners, and expertly crafted cocktails in the heart of Soho
Whether it’s after work drinks or a midweek date night, there’s no better place to slow down and enjoy a nightcap
✨ Tables go quickly, book ahead to secure your spot ✨
🥃🍫 Bushmills x Grá Chocolate Tasting at Swift Borough 🍫🥃
Join us on the 28th of April for an indulgent evening celebrating two exceptional Irish producers, Bushmills and Grá Chocolates!
Your evening begins at 6pm in the Swift Borough Downstairs Bar with a Bushmills welcome cocktail, followed by a guided tasting from 6.30pm–8pm exploring the delicate art of pairing premium Irish whiskey with handcrafted chocolates
Led by the incredibly talented Janice Snowden, guests will enjoy a journey through Irish flavour, craftsmanship and technique 🥃
Each Grá chocolate is handmade in small batches using ethically sourced Valrhona chocolate, rich Irish cream and butter, with beautifully hand-painted finishes that make every piece unique🍫
Expect a thoughtful, delicious and intimate tasting experience in the heart of Borough.
📍 Swift Borough
📅 28th April
🕕 6pm Arrival Drinks
🥃🍫 6.30pm–8pm Guided Tasting
Limited spaces available book now via the link in bio ✨
🥭 MARIGOLD 🥭
Creamy, buttery and blended to perfection ✨
Meet your new summer hyper-fixation: the Marigold
Patrón Silver tequila, Greek yoghurt, mango, suze and lemon blended into a smooth, bright serve that tastes like sunshine in a glass ☀️
Rich, fresh, slightly tangy and very easy to drink!
No, it’s not a mango lassi…
But if that’s how you’d like to think of it, we won’t stop you 🍸
Available at Swift Soho 🥭
🍒CORNETTO 🍒
Your old fashioned got a face lift 🥃
Punchy, indulgent and nutty
A long time staff and guest favourite that was requested so frequently we had to bring it back!
Stirred down with Woodford Reserve bourbon, mandorla, noisette, cream sherry and dark cacao 🍫
You can find the Cornetto upstairs at Swift Soho and Borough 🥃
☀️🥚MACADAMIA 🍦🐣
Our final eggcellent cocktail special for the month !
Made with Bushmills Black Bush, macadamia orgeat, fino sherry, cream, egg white and soda🍦🐣
This fluffy and nutty fizz will have you reminiscing your childhood milkshakes 🥤
Available at Swift Soho for the whole of April, link to secure your table in bio ✨
🥜🍌PEANUT AND BANANA SOUR 🍌🥜
A flavour match made in heaven! If you don’t think too hard it could be your perfect high protein high fibre snack 😉
Shaken up with the incredible Bushmills Black Bush, peanut orgeat, banane du brésil, lime and egg white
A delicious nutty & tropical fun sour to brighten your day ☀️
Available for all of April at Swift Borough 🍌🥜
🥣CRUNCHY NUT COFFEE🥣
This month at Swift Shoreditch, we’ve taken inspiration from every millennials “favourite New York cookie shop” (we all went through that phase) @milkbarstore to create maybe the finest breakfast cocktail of all time.
CRUNCHY NUT COFFEE 12
Crunchy – Nutty – Creamy
Bushmills Black Bush, crunchy nut cream, corn liqueur, filter coffee, demerara
Available all month in Swift Shoreditch!
🥚Can we offer you an egg in these trying times?🥚
We’ve teamed up with our pal @bushmills_malt_maven to spread some Easter cheer this weekend. We’re hiding 20 eggs a day around each Swift bar this Easter Weekend (and bank holiday Monday), each filled with an eggstraspecial delight courtesy of @bushmillsuk
Drop by the bars this April to try these whilst you still can- we’re nuts about them 🌰
🍌🥜SWIFT BOROUGH
PEANUT AND BANANA SOUR 12
Nutty - Tropical - Sour
Bushmills Black Bush, peanut orgeat, banane du brésil, lime, egg white
🥣🥛SWIFT SHOREDITCH
CRUNCHY NUT COFFEE 12
Crunchy – Nutty – Creamy
Bushmills Black Bush, crunchy nut cream, corn liqueur, filter coffee, demerara
⚪️🍦SWIFT SOHO
MACADAMIA 12
Fluffy – Nutty – Fizzy
Bushmills Black Bush, macadamia orgeat, fino sherry, cream, egg white, soda
