$100M Series C Raised. The Mission stays the same: build the future of agentic commerce.
Co-led by DST Global and ICONIQ, this support accelerates our mission to create one system to build, operate, and scale globally.
What began as an idea in London is now powering the next era of global commerce:
600+ brands running on Swap
5 global hubs — London, New York, Tel Aviv, Austin, Amsterdam
250+ builders shaping what comes next
The shift is already happening. Brands that move faster, think smarter, and operate globally are choosing a new kind of infrastructure — one designed for an agentic world.
In the words of our CEO, Sam Atkinson
“We’re building the go-to platform for brands to sell anywhere, anticipate intent, and convert more business.”
The next chapter of commerce isn’t coming.
It’s being built — right now.
Join us in building the future of commerce: at link in story
The wait is over: The First Agentic Storefront is now live.
Shoppers don’t want to click through pages anymore. They interact with an intelligent agent that guides them from discovery to virtual try-on to checkout, in a single, fully branded experience they never have to leave.
The results speak for themselves: 2× conversions, 3× time on site, and 20% fewer returns, with virtual try-on + our returns agent.
Every other agentic solution being built right now is designed to keep shoppers inside their platform. Swap Storefront is built for merchants: brand-owned, brand-trained, brand-voiced. Every customer interaction, preference, and purchase signal stays with you, not a third party.
Commerce is moving from static websites to living shopping experiences. We want brands to be at the forefront of that shift.
So grateful to our launch partners: SIMKHAI, Retrofête, Odd Muse, Studio Nicholson, Manors Golf Apparel, and 20+ more, who’ve helped us keep making it better every day.
Book a demo at link in bio to join the future of commerce.
Every first needs a home address. Ours is 6 Chiltern St, W1U 7PT this week.
Come by Air Mail London for live demos, coffee, merch, and more programming.
Air Mail News
6 Chiltern St, London W1U 7PT
Wed Hours: 08.30 to 16:00
Thursday Hours: 08.30 to 18.00
Friday Hours: 08.30 to 16:00
A company that helps brands with their e-commerce logistics, @Swap.Commerce has launched the world’s first-ever agentic storefront. @ElektraKotsoni , caught up with Swap CMO @JuanPellerino at the Vogue Business Global Summit in Chantilly, to find out more about what that entails, the product that didn’t make it, and where AI will take fashion in the next 10 years.
Get the full story exclusively in this week’s Scoop — and sign up to receive it in your inbox every Friday at the link in bio.
The first agentic storefront is live. And it's in London today.
Swap is in residence at Air Mail London through end of day. Find live demos, merch, and a chance to see our guided commerce experience in action - from discovery to checkout.
Drop by @shreejinews , then join us tonight for two back-to-back community events:
Air Mail News x Swap Happy Hour
🗓️ Friday, May 15 - 5:00-7:00PM
📍 luma.com/9raqpq0e
The Nest by Swap | Residency Cocktail Party at The Library
🗓️ Friday, May 15 - 7:30-11:00PM
📍 luma.com/gto4gsi8
We'll see you tonight!
What they're saying: @jonathansimkhai of @simkhai sees the Agentic Storefront as a way to bring the intimacy of in-store styling into every digital interaction.
SIMKHAI built its reputation on considered design and a personal relationship with the customer. In-store, that means warmth, guidance, and a styling conversation that feels tailored. Online, that experience has always been harder to replicate, until now.
That's the gap the Agentic Storefront closes. It doesn't replace the brand voice with generic AI responses. It learns it, embodies it, and delivers a personal styling conversation to every customer, at scale, on every visit.
Join the future of commerce today: /book-a-demo
The first agentic storefront is live - and it's in London this week.
@swap.commerce is in residence at Air Mail, London through end of the week. Come see what an agentic storefront looks like in action with live demos, merch, and more!
Drop in at @shreejinews :
Thursday, May 14 - until 6pm
Friday, May 15 - until 4pm
Don't miss out on our community events this week:
Air Mail News x Swap Happy Hour
🗓️ Friday, May 15th | 5-7pm
📍 luma.com/9raqpq0e
The Nest by Swap - Residency Cocktail Party at The Library
🗓️ Friday, May 15th | 7:30-11pm
📍 luma.com/gto4gsi8
Your website called. It hired an agent.
Not a chatbot. Not a search bar with a facelift. An intelligent agent that takes shoppers from discovery to virtual try-on to checkout, in a single, fully branded experience.
2× conversions. 3× time on site. 20% fewer returns.
Commerce is moving from static websites to living shopping experiences. We want brands to be at the forefront of that shift.
Try it for yourself live at our Air Mail takeover on Chiltern Street this week.
Air Mail News
6 Chiltern St, London W1U 7PT
Tuesday-Wednesday: 08.30 AM to 16:00 PM
Thursday-Friday: 08.30 AM to 18.00 PM
Visit our Storefront at @airmailweekly
Chat with our team at link bio.
Static sites wait for clicks. Agentic Storefronts remember conversations.
The Always-On Agent brings memory, context, and proactive guidance into every screen, from discovery to saved items to checkout intent.
Less “show me products.”
More “I know what you’re looking for.”
Join the future of commerce, today at link in bio.
Your storefront agent just got a lot smarter. Customer support inside of The First Agentic Storefront.
We’ve added a Knowledge Base integration to the Swap Agentic Storefront, so instead of cramming every product detail, shipping policy, and data FAQ into a static prompt, the agent looks it up on the fly.
A shopper asks about shipping rates. It pulls the answer. Asks what data gets collected? It reads the policy and responds, accurately, in context, with your brand voice.
This is what a storefront that actually works for your customer looks like.
Book a demo today at link in bio.
Discovery Mode is live inside The First Agentic Storefront. Your customers scroll anyway, now they can shop while they do it.
2x conversion. More time on site. 20% fewer returns. One agent behind all of it.
Join the future of commerce, today at link in bio.
Last week, we took the stage at Grow LA.
Swap joined Sean Christman (COO, @cuts ) and Julia Bedanova (COO, Million Dollar Baby Co.) to break down the fast rise of agentic commerce - why it's emerging now, what early movers are seeing, and what it means for brands still running static storefronts.
The session ended. The conversation didn't.
"The biggest killer of conversions isn't price. It's friction. An agentic storefront kills friction, doubles conversions, and limits returns. We aren't just selling products anymore - we're selling back the time customers used to spend looking for them."
- @juanpellerano CMO, Swap
Thank you to the Grow LA team and everyone who joined us on stage and at Gallerie on Sunset after.
We're not waiting for the future of commerce. We're defining it. One room at a time.
