JUDITH JACQUIE GRACE makes its BC premiere at Vancouver’s #GEMSfest2026 @gemsvancouver March 5-8. Come on out and support our film and this wonderful festival advancing gender equity in film.
Tickets and Info:
While our results remain very strong, these are nevertheless our lowest scores to date.
The complex, controversial, and divisive topic of vaccines continues to burden communities around the world, and the consequences are becoming tangible. As of November 2025, Canada has lost its measles elimination status*, driven largely by rising case numbers in Ontario and Alberta. It’s worth emphasizing that Alberta now has the highest per-capita rate in North America, a province where the political administration has publicly aligned itself with anti-vaccination sentiment. Politicized rhetoric has been effectively weaponized to deepen distrust in scientific evidence, public institutions, and their own agencies tasked with protecting community health. Combine that with a social media ecosystem that prioritizes monetized rage-farming over factual accountability, and we are witnessing collective immunity to vaccine-preventable illnesses fall below herd-immunity thresholds.
Scores in the mid- to high-80s are still objectively strong, especially on a subject as complex and nuanced as this. Did we expect to solve vaccine hesitancy in a 44-minute documentary? No. But we’re reassured that our “confidence to recommend” metric landed at a decisive 97%. A path toward rebuilding trust can only begin with conversation.
We thank our featured citizens for bravely sharing their compelling and deeply vulnerable stories, our tireless public health workers for their practice, analysis, and expertise on this frustratingly contentious topic, and our creative team for their perseverance and craftsmanship in shaping this topsy-turvy film that tries to make sense of it all.
Subscribe to YouTube.com/@suprehealth
With thanks to @cpha_acsp@rciscience@yorkregiongovt@suprecontent
*Source: health-infobase.canada.ca
Event happening tonight!
How do we rebuild trust in science when it feels hardest to earn? Join us tonight for Trust Issues: Science, Skepticism & Showing Up.
🕖 7–8:30 PM
📍 SEARS Atrium
Link in bio for free tickets.
Find the answers at @RCIScience ’s online screening of @suprecontent ’s Who Do You Trust?, a timely documentary capturing the very human side of navigating the pandemic in Canada 🎬
Then stick around for an honest, energizing conversation with director @chudsonhwang , science communicator @dr.noc , and Public Health promoter Brooke Ellis, about how we can keep showing up—and helping others believe—when trust in science feels like it’s in short supply 💪
Comment TRUST for link to tickets.
💡 Who Do You Trust (Online Screening & Panel)
📅 Thursday, September 18, 2025
🕰️ 12-1.30 PM Eastern
📍 Online
#SciComm #science #PublicEngagement #CommunityEngagement #ScienceCommunication #research #outreach #leadership #StayInformed #Vaccines #PublicHealth
