By Clay West

Today, we celebrate a powerhouse. A visionary. A builder. A creator in every sense of the word. Happy Birthday to my dear friend, entrepreneur, and community leader Joshlyn Turner. As the founder and CEO of @blackgirlsgotthejuiceinc , Joshlyn has built more than a brand — she’s cultivated a movement rooted in purpose, empowerment, and cultural pride. “Black Girls Got The Juice” was introduced to the world and quickly evolved beyond a celebratory statement into something much bigger — a declaration. A movement. A reminder of the undeniable power Black women carry every single day. Rooted in the strength of our ancestors, the “juice” gets better with time. It represents the brilliance, resilience, innovation, and influence Black women continue to pour into the world. From entertainment and music to education, business, and fashion — everything Black women touch is golden. Black Girls Got The Juice is unapologetically devoted to celebrating the beauty, power, and resilience of Black womanhood. Through curated products, storytelling, and intentional community building, the brand exists to ignite confidence, embrace culture, and amplify the voices of Black women across the globe — because when you got the juice, you got everything. And Joshlyn embodies that spirit fully. From expanding her food truck business @thewritejuicetruck from her hometown of San Diego to Oakland in 2026, to balancing life as a serial entrepreneur while simultaneously working within the nonprofit sector, she continues to lead with grace, discipline, and intention. A proud graduate of Hampton University and devoted member of @dstinc1913 ., Joshlyn represents excellence in every room she enters. She is truly the epitome of what it means to be a Black creator. On your birthday, we want to celebrate you properly. To give you your flowers. To honor your journey. And to remind you that your work matters. You are exactly why we created the #SupportBlackCreators movement — to shine a light on brilliant thought leaders, innovators, and culture shifters like you who are making it count and doing it all with purpose in mind. #WeSeeYou 🫡🖤💫 #SupportBlackCreators

Last time we touched down at @blackmarketflea , it felt bigger than a pop-up. It felt like purpose. Like community. Like one of those rare rooms where creativity, culture, and connection all move in sync. Meeting so many dynamic creatives, dreamers, disruptors, and supporters reminded us exactly why Support Black Creators exists in the first place. But tomorrow? We’re coming back BLACK, bigger, and better. 🖤 We’re pulling up with our new Spring/Summer collection, new energy, and even more intention behind the movement. Can’t wait to connect with our new fam and continue building with the people who truly understand the assignment. And the vibes? Yeah… they’re already secured. My brother @jaemurphy setting the tone on the 1’s & 2’s is guaranteed magic. Also hype to see @destinconrad hit the stage — truly one of the most exciting voices out right now. The future of music and a whole vibe. @ambre and more are bringing the energy too, so trust… this is one you don’t want to miss. If you’re in LA, consider this your official invite. Pull up on us. Tap into the community. Tap into the frequency. This isn’t just shopping. It’s connection. It’s culture. It’s legacy in real time. And with Mother’s Day weekend here, sending love to all the mothers who continue to pour into us, guide us, and shape who we become. 💞 My goal will always be to make mine in Heaven proud. 😇🕊️💫 #supportblackcreators #blackmarketflea #mothersdayweekend #livelovecreateyourlegacy

Atlanta doesn’t just create culture… it curates legacy. And in this next chapter, that story is being guided by the incredible @adrianevjefferson — newly appointed Director of Cultural Affairs for the City of Atlanta. Through initiatives like the Atlanta Culture House led by her @atlantaoca for FIFA World Cup 2026, Atlanta is making it clear that the world’s biggest stages won’t simply happen in our city… they’ll happen with our city. As @andreforatlanta continues to champion through Showcase Atlanta: the FIFA World Cup 2026, Super Bowl 2028, and beyond belong to all of us. Whether you have a ticket or not, the culture that fills every corner of this city starts with the people, the creators, the storytellers, and the communities that make Atlanta what it is. I had the chance to witness Adriane in conversation with Mayor Dickens during a dynamic 404 Day panel curated by @donaldjumper — and what stood out most wasn’t just vision… it was intention. Adriane and I connected through Support Black Creators — or maybe I should say… it was Support at first sight. That kind of alignment is rare. And powerful. I’m looking forward to building, collaborating, and contributing to a future where Atlanta continues to lead — not just in culture, but in opportunity. 404EVA. I LOVE ATLANTA. 🖤 Our new crop is here. Just in time for the summer! Don’t wait on it… Crop you some. Available at 🖤💫 #Live #Love #CreateYourLegacy #SupportBlackCreators

it’s bigger than black. it’s culture.

There’s a difference between being invited into a space… and being felt in it. This weekend at the 4th Annual Black Effect Podcast Festival, @supportblackcreatorsnow was felt. Grateful to the entire @blackeffect team for not just opening the door—but building a room where culture, conversation, and commerce could actually coexist with intention. @cthagod you are appreciated. What you’ve built here isn’t just a platform—it’s infrastructure for the next era of Black storytelling, ownership, and voice. This was, without question, one of the most well-organized, seamlessly executed, and intentionally curated festivals we’ve had the pleasure of activating. From our fellow vendors and brands to the energy surrounding the panels—@blackeffectpodcast definitely did their thing big one while setting the tone. And to everyone who tapped in and became a part of our growing ecosystem… welcome to the movement. #WeSeeYou! 🖤💫 And we’re building on that. #SupportBlackCreators #LiveLoveCreateYourLegacy #BlackEffectPodcastFestival #Atlanta

Loving this hat from @supportblackcreatorsnow that I got at @blackeffect #media #blackbusinessowner #blackfashion #culture #ootd

We’re pulling up. 🎙️🔥🖤💫 Honored to be part of the 4th Annual @blackeffect Podcast Festival—where culture, conversation, and community meet in real time. Major salute to the visionary, @cthagod . Thank you personally for making sure we were a part of this and for building something that continues to amplify and elevate Black voices at scale. What you’ve created with Black Effect isn’t just a platform—it’s a movement. Full circle moment for me. I’ve brought talent through @breakfastclubam over the years and gifted the crew Support Black Creators merch the last time I was there a few years back when we were just getting @supportblackcreatorsnow off the ground. To now be a part of this ecosystem, contributing to a movement that’s actively shifting culture… that’s purpose-driven grind. HU salute to my fellow Hampton U alum @djenvy —always solid—and to @lorenlorosa , who’s stepping into her moment and owning it. We’ll be bringing the full Support Black Creators experience to Atlanta. Tap in, pull up, and let’s continue building legacy together. 📍 Atlanta, GA 📅 4.25.26 This SATURDAY! #BlackEffectPodcastFestival #SupportBlackCreators #LiveLoveCreateYourLegacy

I was so honored to interview @mrwestmrfresh last hump Wednesday, I’m excited to see what’s in store for @supportblackcreatorsnow 🫶🏽 make sure you follow both his pages! And comment below who you would like to see me interview next ☺️ 🎥: @iamsolomonhyde . . . #atl #morehouse #blackcontentcreator #chh #femalerapper

My little brother—@_mistermock_ one of my closest friends from Detroit—has taken a beautiful pivot. From the world of high fashion to answering a higher calling rooted in service. And I couldn’t be more proud. He’s currently on assignment with @answer_africa , a nonprofit bridging the gap between infinite ideas and infinite possibilities, & creating pathways toward socioeconomic sustainability across Africa. From Kakuma Refugee Camp to Eldoret, creativity is changing lives 🌍 @supportblackcreatorsnow teamed up with @answer_africa to pour into the youth at IVC Church in Eldoret, Kenya 🇰🇪—where members of the Stain Blazers Dancers & other church youth received pieces from our S/S ‘26 Collection. A simple gesture… with a powerful message: creativity, culture, & opportunity know no borders. Tears of joy filled my eyes as I watched the video. I feel the mission of Support Black Creators being realized even sooner than I had imagined. To see the admiration on their faces… the excitement, the pride, the connection— it moved me in a way I can’t fully put into words. I feel God in this moment and it’s an indescribable feeling of purpose. This is vision meeting alignment. This moment was captured by 21-year-old Congolese filmmaker @saleh_real_king , currently based in Kakuma Refugee Camp. Self-taught. Self-driven. Unstoppable. Saleh learned his craft by watching @youtube videos on his phone—and today, he’s already earned multiple awards while becoming a visual voice for his community. This is creativity meeting opportunity. Moments like this remind us why we do the work. Because when intention meets impact, it’s PRICELESS! We’re honored that @supportblackcreatorsnow & our foundation @celebration4acause could grace the Motherland & be a part of this exchange of creativity, vision, & most of all—love for our people. Support Black Creators is officially GLOBAL on #EarthDay. 🌍✨ Tap in and support the incredible Stain Blazers Dancers: TikTok: @stainblazers YouTube: @stain.blazers @answer_africa for more stories from the field. To donate, visit: #SupportBlackCreators #LiveLoveCreateYourLegacy #ReachingBackAsWeClimb #Worldwide 🖤💫🌍

“You can’t use up creativity. The more you use, the more you have” - Maya Angelou When I saw @mrwestmrfresh + @supportblackcreatorsnow at @bazaareuphoria I had to show love!!! From press to performances, Clay has championed creatives in Atlanta and beyond. His electric energy is woven into the fabric of this brand and this tee is a reminder that I’m not on a solo mission. I’m connected to a community of Black creatives changing the world one thought at a time. 🖤✨

da right work keep u outta trouble 💎💯👌🏾 Full projects in the oven! 〽️🔌💨🔥🔥 @roscoedash @24hrs #DrummaBoy #24hrs #RoscoeDash #TimeWellSpent #HitsOnly

What up doe, LA! 🌴 We black and back like we never left. ✊🏾✨ Closing out Black Future Month here just felt right… so we had to pull back up for round two. Tomorrow, catch @supportblackcreatorsnow at @blackxtheblock LA — our 3rd experience overall and 2nd time touching down in the city of angels. 📍 Center Studios 🗓️ 1–7PM We’re proud to be a Platinum Vendor at the kickoff of the Black on the Block x @livenationurban 2026 Nationwide Tour, sharing space with some of the dopest creatives, brands, and energy you can’t replicate anywhere else. And this one highlights my favorite people the LADIES!!!! We’re celebrating Women’s History Month — honoring the women who create, lead, nurture, build, and RUN THIS MOTHA. 👑 Because let’s be clear… There is no culture without women. No movement without women. No us… without them. If you’re in LA, consider this your official invite. Pull up. Tap in. Shop. Connect. Build. Let’s make it count. #SupportBlackCreators #Live #Love #CreateYourLegacy 🖤💫