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supermorebetter

@supermorebetter

A design & strategy studio that makes the intangible feel real. The risk is the reward. Portland OR - USA⚡️
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The North Face icon, reimagined.we partnered with @thenorthface on the strategic and creative direction for the Base Camp Duffel relaunch.the framework: icons aren't explained. they're lived.position the Base Camp Duffel as evidence, not product. every scrape, scar, and faded panel is proof of a real journey. we don't style the wear. we honor it.what we shaped with the The North Face team: strategic platform, creative POV, narrative and tone, visual direction.
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The North Face icon, reimagined. we partnered with @thenorthface on the strategic and creative direction for the Base Camp Duffel relaunch. the framework: icons aren't explained. they're lived. position the Base Camp Duffel as evidence, not product. every scrape, scar, and faded panel is proof of a real journey. we don't style the wear. we honor it. what we shaped with the The North Face team: strategic platform, creative POV, narrative and tone, visual direction.
55 3
21 days ago
an icon from The North Face, reimagined.we partnered with @thenorthface on the strategic and creative direction for the Base Camp Duffel relaunch. a moment to define the next chapter of one of the most recognized pieces of expedition gear in the world.the framework we built: icons aren't explained. they're lived.durability isn't a feature. it's proven. so we positioned the Base Camp Duffel as evidence, not product. not a bag that promises durability. a bag that shows it. the role of the bag shifts too. less product, more sidekick. the quiet companion to every trip, every climb, every haul from one place to the next.work shown reflects the early strategic and creative direction developed in collaboration with The North Face team: the strategic platform, the creative POV, the narrative and tone, the visual direction guiding product photography, art direction, and graphics.
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an icon from The North Face, reimagined. we partnered with @thenorthface on the strategic and creative direction for the Base Camp Duffel relaunch. a moment to define the next chapter of one of the most recognized pieces of expedition gear in the world. the framework we built: icons aren't explained. they're lived. durability isn't a feature. it's proven. so we positioned the Base Camp Duffel as evidence, not product. not a bag that promises durability. a bag that shows it. the role of the bag shifts too. less product, more sidekick. the quiet companion to every trip, every climb, every haul from one place to the next. work shown reflects the early strategic and creative direction developed in collaboration with The North Face team: the strategic platform, the creative POV, the narrative and tone, the visual direction guiding product photography, art direction, and graphics.
97 9
21 days ago
@nike x SMB BTS: the real BTS. Shoutout to this amazing crew, the minds behind the magic. 3/3
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@nike x SMB BTS: the real BTS. Shoutout to this amazing crew, the minds behind the magic. 3/3
41 3
2 months ago
@nike x SMB BTS. A moment for rising hooper Jerzy Robinson's off court style. 2/3
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@nike x SMB BTS. A moment for rising hooper Jerzy Robinson's off court style. 2/3
17 0
2 months ago
@nike x SMB BTS. Round and round. 1/3
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@nike x SMB BTS. Round and round. 1/3
24 0
2 months ago
@nike Back to Sport featuring our Gametakers—a collective of young obsessives balancing it all. School. Practice. Games. Life. Repeat. These aren’t polished athletes, but proof that sport is identity. It’s community. We captured them raw through an early 2000s lens: warm tones, filmic stills, unapologetic confidence. @jerzyrobinson and crew were ready the moment they stepped on the court. It's the risk of showing up every single day—and the reward of becoming who you're meant to be.8 weeks. Thousands of photos. Hours of video. One takeover.---CREDITS:Nike Creative:@janelikesme@kyle_sandler@andrewhollandsworthNike Brand:@ms_owens@mikeumscheid@cartergossettNike Athlete: @jerzyrobinsonsupermorebetter:@grayspots @_sofiavillarreals@manapua.man@jjmdjr@_myliyahhPhotographer: @boogiephotographerBTS Photographer: @williejaneVideo Director/DP: @lidia__nikonovaProduction: @go.bamproductionsStylist: @neelonooryHMU: @dianedasilvamakeupProduction Designer: @gregyaroMovement Coach: @a_ruckerSports Tech: @k.mutakabbirVideo Editor: @de.yen.sAudio Editor: @neverhome.musicRetouching: @silhouettestudionyc
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@nike Back to Sport featuring our Gametakers—a collective of young obsessives balancing it all. School. Practice. Games. Life. Repeat. These aren’t polished athletes, but proof that sport is identity. It’s community. We captured them raw through an early 2000s lens: warm tones, filmic stills, unapologetic confidence. @jerzyrobinson and crew were ready the moment they stepped on the court. It's the risk of showing up every single day—and the reward of becoming who you're meant to be. 8 weeks. Thousands of photos. Hours of video. One takeover. --- CREDITS: Nike Creative: @janelikesme @kyle_sandler @andrewhollandsworth Nike Brand: @ms_owens @mikeumscheid @cartergossett Nike Athlete: @jerzyrobinson supermorebetter: @grayspots @_sofiavillarreals @manapua.man @jjmdjr @_myliyahh Photographer: @boogiephotographer BTS Photographer: @williejane Video Director/DP: @lidia__nikonova Production: @go.bamproductions Stylist: @neelonoory HMU: @dianedasilvamakeup Production Designer: @gregyaro Movement Coach: @a_rucker Sports Tech: @k.mutakabbir Video Editor: @de.yen.s Audio Editor: @neverhome.music Retouching: @silhouettestudionyc
76 14
2 months ago
lululemon's Manifesto is a living system. Designed to be moving, modular, adapting to each and every moment. 3/3.Case study on the new site. Link in bio ️
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lululemon's Manifesto is a living system. Designed to be moving, modular, adapting to each and every moment. 3/3. Case study on the new site. Link in bio⚡️
17 0
2 months ago
lululemon's Manifesto is a living system. Designed to be moving, modular, adapting to each and every moment. 2/3.Case study on the new site. Link in bio ️
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lululemon's Manifesto is a living system. Designed to be moving, modular, adapting to each and every moment. 2/3. Case study on the new site. Link in bio⚡️
17 0
2 months ago
lululemon's Manifesto is a living system. Designed to be moving, modular, adapting to each and every moment. 1/3.Case study on the new site. Link in bio ️
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lululemon's Manifesto is a living system. Designed to be moving, modular, adapting to each and every moment. 1/3. Case study on the new site. Link in bio⚡️
26 1
2 months ago
25 years, iconic. Now, reimagined.The brief: take lululemon's Manifesto and make it feel new without losing its soul. Don't preserve it. Push it.The answer: a living design system. Graphic affirmations that flex, animate, and breathe across every brand moment. Not a poster. Not a pattern. A visual language built to move. Some things shouldn't stay safe. This was one of them.@lululemon SMB / case study online supermorebetter.com
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25 years, iconic. Now, reimagined. The brief: take lululemon's Manifesto and make it feel new without losing its soul. Don't preserve it. Push it. The answer: a living design system. Graphic affirmations that flex, animate, and breathe across every brand moment. Not a poster. Not a pattern. A visual language built to move. Some things shouldn't stay safe. This was one of them. @lululemon ✕ SMB / case study online supermorebetter.com
48 3
3 months ago
It's been a while. Can't wait to share what we've been up to.New site in bio.supermorebetter 2026 ️
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It's been a while. Can't wait to share what we've been up to. New site in bio. supermorebetter 2026⚡️
84 12
3 months ago
More R&D work for @nike #vapormax sustainability vignettes.
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More R&D work for @nike #vapormax sustainability vignettes.
65 2
1 year ago
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