The Sunshine Company

There's a difference between banking and money. One's for banks, the other's for people. For too long the first has been getting in the way of the second. With Starling, we skipped the part where we try to interest people in banking and went straight to what actually matters: helping people have a genuinely good relationship with their money. That's Good With Money. A brand platform built on the belief that financial wellbeing can feel as aspirational and achievable as any other part of a healthy life. We took the logic that transformed how we think about food and exercise. Small, consistent habits that add up to big change, applied to money. TV, outdoor, social, product. Real people, simple habits, human language, tools that actually stick. Being good with money isn't a personality type or a privilege. It's a set of small, learnable things. And this is what we built to prove it.

As the UKs first digital bank, @starlingbank has always had a radically different view of how a bank should think, act and feel. Our shared ambition in 2025 was to shape the Starling brand and its communications to reflect that different view. And more importantly to genuinely help everyone in Britain have a healthier, more active relationship with money, by making Starling a bank that communicated money in a way that people could understand and care about. Not a bank that tries to “educate” people on its own banking jargon, but a bank that makes having a better relationship with money genuinely aspirational and achievable. A bank that treats financial literacy not as a school lesson but as a lifestyle everyone wants. That meant throwing out category conventions about abstract dreams and key life-stages, and focussing on money’s real role in our day to day life. Focusing on small habits not Big Moments. Hints and tips not Education. A socially desirable skill rather than an economics degree. It also meant elevating the brand at every single touchpoint inspiring, human visuals, a distinctive design system, a behaviour based around making simple habits feel powerful, and a tone of voice that captures the universal desire to be Good With Money. #BrandTransformation #BrandStrategy #StarlingBank #Fintech #DigitalBanking #FinancialLiteracy #GoodWithMoney #MoneyHabits #BrandIdentity #DesignSystem #AgencyWork #UKFintech #BrandStorytelling #CreativeAgency #BrandCommunications

For @starlingbank relaunch, we wanted to transform the banking category from a jargon-shrouded source of anxiety into something simple, empowering, and within everyone’s reach. The campaign features real people across the UK sharing their money habits, sparking a national conversation about getting “good with money” in realistic, achievable ways. These are some of our faves:

Our new brand platform for Starling - now brought to life in its first campaign. Because being good with money isn’t about big decisions. It’s built in the small, everyday habits. Never doing the big shop hungry. Buying books secondhand - it’s the same story. Separating your fun money from your serious money. The kind of habits that feel simple, but quietly change your relationship with money over time. Brought to life with real people from across the UK, and the instantly recognisable, indomitable voices of Zoe Ball and Lily Allen. We’re incredibly proud of this one ☀️ #GoodWithMoney #StarlingBank

On the eve of New York Climate Week, culture became climate action. Harrison Ford, @Billieeliish , Laurene Powell Jobs and @StellaMccartney all came together for the inaugural @thenat____ Gala event. Project 17 led by @gail__gallie worked with @sunshinecompany , @incaevent , @therachelmuscat studio and @conservationorg to breathe life into this event, supported by the brilliant @julian.charriere , @we.are.ona , Chef @rozetraore , @Olivierchengcatering , @djmissmilan , @theartemisagency , @with_blackpearl , @iam_samata , @karlaotto , @studioprince__ , @soundsright.earth and @quianaparks . Immersive soundscapes, installations, and performances created a night that was both cinematic and catalytic — raising funds for THE NAT’s flagship initiative, Trees & Seas. We are all Nature. If we all come together, we can save our planet, but it is going to take creativity, innovation and speed. All of which is possible. This is more than an event. It is a movement. 🌍 📸: by @simsnotebook & @joeshortphoto #TheNatGala #CultureForNature

As part of @theindependentsgroup , we’re shining a light on the exceptional talent within our global network—starting with @sunshinecompany . Masters of cultural strategy and visual, creative storytelling, they craft campaigns that don’t just capture attention but shape the future of modern brand behaviour. We’re proud to stand alongside partners who push boundaries and redefine what’s possible in brand storytelling. Stay tuned for more spotlights on the incredible minds within The Independents Group. #creativeagency #strategicthinking #creativestudio #theindependentsgroup

We are so thrilled to be officially joining our friends at @theindependentsgroup today. We have known one another, collaborated together, made incredible projects happen together over the years, now we have the opportunity to do it as partners. A brand new chapter in the Sunshine story at the intersection of brand, culture, entertainment. Best years ahead with the best people we know ☀️ @karlaotto @prodject @bureaubetak

ICYMI - Victoria’s Secret started NYFW off with a bang, hosting a Premiere Event for the release of #TheTour23. The VS20 made their Pink Carpet debut along with familiar VS faces such as Naomi Campbell, Gigi Hadid, Adriana Lima, and more. Guests got a preview of the fashion on models as well as a sneak peak of the incredible feature. All will be revealed on September 26 on Amazon Prime. Event design, direction, and production by Bureau Betak, executive produced by Sunshine.

20 women. 4 cities. 1 unifying feature film. This film is theirs. We can’t wait for you to witness the extraordinary fashion, talent, and stories. Victoria’s Secret The Tour ‘23 is coming to Amazon Prime on September 26. Executive produced by Sunshine and produced by Pulse Films. Directed by Lola Raban-Oliva, Cristina Sánchez, Korty, Margot Bowman, and Umi Ishihara.

A sneak peek of the incredible fashion from our 4 Cities - London, Bogota, Lagos, and Tokyo. Victoria’s Secret - The Tour ’23 - on Amazon Prime September 26. Executive produced by Sunshine and produced by Pulse Films. Credits Victoria’s Secret Chief Creative Officer @raulmartinez1024 Creative Direction @lucas_lefler @nicburdekin Photography @carlijnjacobs Styling #camillanickerson Makeup @patmcgrathreal Hair @jawaraw Set Design @tomotattle Movement @jordandrobson Nails @nailglam Casting @Morgansenesi @kathryn_costigan Production @apstudio

In our latest series of films for #GucciChime we hear from some of the most powerful voices in global culture: from directors and musicians to activists and gamers we discuss all aspects of gender equality. Credits: Director: @sharmeenobaidchinoy Music: @beyonce @kendricklamar Grade: @blackkite Edit: @krispyshiel Sound Mix: @kinglearlondon

The beginning of this journey started a decade ago when we worked with @gucci to create a global initiative to convene, team to utnite and strengthen the voices speaking out for gender equality. For the #GucciChime 10 year anniversary, we created a series of films featuring some of the most powerful voices in the world to discuss the progress that’s been made to date - but more importantly explore the change that needs to come, in making gender equality a reality. Credits: Director: @sharmeenobaidchinoy Music: @beyonce @kendricklamar Grade: @blackkite Edit: @krispyshiel Sound Mix: @kinglearlondon