Sugo Design

@sugodesigntv

We are Sugo, a cream of the crop visual design studio based in Milan - we are specialized in motion design, interactive installations and live visuals
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Weeks posts
Reaction–diffusion is a process where substances react with each other while spreading in space, creating self-organizing patterns. The reaction part means the substances locally interact: one might activate or grow, while another inhibits or suppresses it. These opposing roles create tension at a small scale. Alan Turing proposed this to explain animal patterns like stripes and spots, showing how simple local rules can generate complex forms. In digital art, it behaves like a feedback effect: tiny variations are repeatedly reinforced, producing organic, evolving textures that feel alive #vj #motiongraphics #analog #liveshow #realtime
52 4
3 months ago
Gintoneria, Milano. Anno 3000 Creative direction @vegazzz Visual @sugodesigntv 📹 @gualdij / @l.calzo
2,057 31
7 months ago
🎤 Next up on the TEDxBellagio stage: Andrea Gallo! 🎬✨ Regista, direttore creativo e co-fondatore di Sugo Design, Andrea ha rivoluzionato il linguaggio visivo della scena musicale internazionale, collaborando con artisti come David Guetta, Martin Garrix, Max Pezzali, Marco Mengoni e Sfera Ebbasta e dirigendo spot pubblicitari per brand del calibro di Lamborghini. Con un approccio iconico e ricco di humor, Andrea ha riscritto i codici visivi del pop, della trap e della dance music. Pioniere dell’AI generativa nel mondo visual, Andrea porta l’innovazione nel cuore della creatività. Pronto a scoprire la profondità del Visual attraverso i suoi occhi? Non perderti il suo talk! ❌❤️ #TEDxBellagio #AndreaGallo #AI #VisualRevolution #LagoDiComo
172 22
1 year ago
7miliardi Live visuals x @massimopericolo La grande botta #vj #motiongraphics #raveculture #visualscollective
111 5
2 years ago
Happy to share our latest work for @lamborghini “The Engine Songs” Director: @vegazzz DOP: @_michele.brandstetter_ Agency: @havas.milan Production: @hrcls.milan Executive producer: @zepsonic Colorist: @danilovittori_colorist @not.bad.collective Music and sound design: @alex3c @monodynamicstudio Cover illustration: @baugasm Set design: @giuliamandricardo_setdesigner
98 4
3 years ago
In these past years we realized that our job is more essential than we thought. Live shows are all but ephemeral moments, built by the collective experiences of thousands of humans gathered in one place, in togetherness. Let's have more of this in 2022!
158 18
4 years ago
We went full 80s with the visual content for @davidguetta 's performance at @mtvema CREATIVE DIRECTION @highscream @romain_pissenem VISUAL CONTENT @sugodesigntv Motion: Art director: @sugo_steve Executive producer: @elisarho CG Artists: @ric_greenman , @andreamanuse_ , @sugo_steve Live action  Director: @vegazzz DOP: @patachitra Production manager: @elisarho Service: @m8studios Dancer: @valentina_ferreri_ Make up Artist: @mariacarlini.mua Styling: @simonesifufurlan Styling assistant: @federicafo_ Shot at @m8studios
271 17
5 years ago
Our contents and live vjing for #rilive @radioitalia Live "Il Concerto" #visual #vj Direzione creativa @studioprodesign Light design @francescodecave Set design @gioforma
194 1
6 years ago
Our contents and live Vjing for #rilive @radioitalia
144 5
6 years ago
Our latest work for @havaseventsshanghai | @oppo Innovation Event 2019 Opening video
120 3
7 years ago
Visual contents & live vjing performance for @vegasjones show. #visual #vj
141 6
7 years ago
Our visuals for FKJ @frenchkiwijuice tour 2019. Special thanks to @lorenzodepa for choosing us! creative director: @studingley / lighting director @willsmithlighting #fkj
119 1
7 years ago