Eugene here. I am thrilled to announce my book TORN: FASHION AND POSTMODERNISM, in which I examine the state of fashion of the past 25 years.
TORN: is published by Zer0
@zero.books , the London house established by the late philosopher Mark Fisher, the author of Capitalist Realism: Is There No Alternative. For those of you who know me, I could not have asked for a better publisher.
Here is the book synopsis:
“Since the beginning of the twenty-first century, fashion has undergone a paradoxical shift: it has grown creatively impoverished despite becoming more culturally relevant. Increasingly, the industry’s output feels listless, unexciting, like a pastiche of past styles, not genuine innovation. What caused this? How did fashion design get reduced to logoed merch? Why does spectacle outweigh reality? How did business priorities come to eclipse creativity? Eugene Rabkin offers an unflinching answer. Torn: Fashion and Postmodernism examines how the postmodern turn, with its dismantling of hierarchies and embracing of commerciality, its democratization of taste and reliance on irony and poptimism, has undermined fashion. Across ten incisive chapters, these pages trace the industry’s journey from an era that produced Alexander McQueen’s theatrical genius, Helmut Lang’s modernism, and Martin Margiela’s conceptual rigor to an era dominated by corporations and celebrities. Along the way, Rabkin shows how the image is decoupled from its substance, how commerce has overridden editorial authority, and how fashion’s relationship with the arts has shifted from symbiotic to parasitic.”
I want to thank everyone who was involved in the making of this book. I was floored as to the level of support for the book, some of which I will highlight in the coming posts. Most of all I want to thank
@tristamadams for commissioning the book, and for believing that I had a book in me, and
@alla_anatsko , always my first editor and the keeper of honesty.
Link in bio to preorder the book. The book will be out on August 25th, but is now available for preorder on all major bookselling platforms, and I was told that preordering is important.
Your support means the world. Thank you.