🚨HUGE NEWS🚨
My brand new Concepting Drills are now available!
I made these to help creative newbies get much-needed concepting practice. But I also wanted to make them so much more hands-on than typical briefs. I can’t wait to see what you all think of them! 🤗
I’ve been working on these for hours and hours and driving my husband crazy about them, so we are both very excited to see these finally launch! 🤩
#creativetips #creativeconcepting #admajor #conceptingdrills #creativebriefs
Does your ad have a curiosity gap?
Open a loop that your audience desperately wants to complete, and they’ll actually pay attention.
Loving these ads from @columbia1938 and @forthepeople 🙌
#advertising #marketing #adcampaigns
Care for some moonwalking with your file upload?
I love this partnership with @wetransfer and @universalpictures 👏
#advertising #marketing #adcampaigns #mediabuying #moviepromo
I’m worming my way back to Cannes. 🪱
Thanks to @tataritv , the Cannes of Worms series is returning with more spicy questions, including stuff on TV advertising and ad tech.
Will you be at @cannes_lions , and are you brave enough to grab a worm? Let me know!
#canneslions #ad #tatari #tvadvertising
@gumgum ’s booth at @possible.event is like a walkable case study.
Three zones, three mindsets, with every detail representing how people don’t stay in the same headspace all day long. GumGum helps make sure your ad reaches someone in the mindset they’ll be most receptive to it. #Possible2026 #Ad
Ashley from the famous @stuffaboutadvertising on POSSIBLE, what she loves about the marketing sector right now, and advice to creators. #creator #marketing #brands #possible @possible.event
Nike has always had an edge. They’ve always been unapologetic about movement, ambition, the grit of sport. So the general tone of this line makes sense for the brand, in my opinion.
The problem is that the line lifts runners up by stepping on walkers. Real people who are LITERALLY walking past the ad — marathoners taking walk breaks, para and adaptive athletes, charity walkers, people with injuries — and asking them to read a sign that calls them “tolerated” at best.
#nike #advertising #marketing #bostonmarathon #adcampaign
Coachella (from an outsider’s perspective) feels like one big influencer/brand conference. I’m not saying that’s a good thing or a bad thing, but it is a thing that will force brands to keep trying new things in order to stand out.
#coachella #brandactivations #experientialmarketing #advertising #marketing
Comment “ATTENTION” and I’ll send you a link to the video. (Or head to the link in my bio if you’re shy 😁)
Advertisers: PLEASE PLEASE PLEASE don’t press skip. 🥺
Game designers: You’ve been playing for six hours and forgot to eat. 😂
The marketing industry has a lot to learn from game designers.
They’ve perfected the art of voluntary attention, getting gamers to play for hours on end, while we struggle to get someone to watch for more than 3 seconds.
I made a video breaking down a few game design principles and what we can borrow from them to build better campaigns and creative work.
◎ The magic circle
🧠 Intrinsic vs. extrinsic motivation
🧘♀️ Flow state
📈 The difficulty curve
#advertising #marketing #gamedesign #youtube
@lauragellerbeauty created an entire holiday for their target audience. And that’s just the beginning of how committed they are to her.
Brands, take notes!
And happy National Mature Women’s Day!
#NationalMatureWomensDay #branding #marketing #beauty
