Performance marketers want results. Brand marketers want staying power.
@saatva wanted both.
Join Saatva CMO Joe McCambley and our very own Mauricio Lizarazu to hear how Saatva used TV to drive measurable growth while building long-term brand equity.
📍 ANA Brand Masters Icons Conference
📅 May 18
⏰ 2:15–2:45 PM
#ANABrandMasters #TVAdvertising #PerformanceMarketing #BrandMarketing #CTV
50 ideas. 16 teams. 16 projects on the roadmap. 3 features already live.
That's what happens when you structure a hackathon like a product sprint, not a demo day.
At Tatari, AI isn't a buzzword we slapped onto a press release. We've been using machine learning to power TV measurement and performance for 9 years. So when we ran our first AI hackathon, the goal wasn't to experiment. It was to deliver.
And that's exactly what we did.
The features that emerged are already helping brands strengthen their TV campaigns.
Click the link in our bio to read the full story.
#AIHackathon #AdTech #TVAdvertising #GenerativeAI #EngineeringCulture
Remember when TV campaigns took forever to launch?
Yeah, us too. But the days of manual workflows, drawn-out timelines, and limited visibility are in the past.
Now marketers can build media plans with AI in minutes and optimize around CPA targets in near real time.
Click the link in our bio to see how Tatari is helping modernize TV advertising.
#TVAdvertising #CTV #AI #PerformanceMarketing
Prime Day is basically the Super Bowl for impulse purchases.
But for advertisers, it might also be one of the most efficient times to run TV.
Tatari analyzed 4 brands and found TV-attributed @amazon CPAs were up to 64% lower during Prime Day than the days immediately after.
TV didn’t need to create demand from scratch. It just needed to help shoppers decide what to buy.
Click the link in our bio to read the full analysis.
#PrimeDay #TVAdvertising #AmazonAdvertising #PerformanceMarketing #RetailMedia
TV used to be planned by gut instinct. @dac_group changed that.
By partnering with Tatari, DAC gave their clients what they'd always had in digital: real-time measurement, unified planning across linear + CTV, and performance data that connects to search and social.
The result? Double-digit revenue growth📊🚀
Click the link in bio to read how DAC brought measurable TV to
their clients: https://www.tatari.tv/case-studies/DAC
#tvadvertising #tvadvertisingcasestudy #casestudy #performancemarketing #mediameasurement
Most advertisers still sleep on @wwe .
That's a mistake.
Audiences crave it: 525 million hours of WWE content watched on @netflix in year one alone.
Networks want it: @espn just paid $1.6 billion to make it the home of every major WWE event.
Advertisers are pinning down real results: Just look at the impact it gave brands like @tecovas , @fabletics , and @ridge .
The results are in the data. And that's the bottom line...
Link to full snapshot in our bio.
#WWE #StreamingTV #TVAdvertising #LiveSports #CTV
A clearer view on TV performance 😎
Here’s why @shadyrays turned to Tatari.
With one platform to manage both linear and streaming, plus consistent measurement across it all, they’re able to make smarter decisions on where and how to scale.
Click the link in our bio to see what a more transparent approach to TV looks like.
#TVAdvertising #ConvergentTV #MarketingMeasurement #GrowthMarketing
What do Jeopardy!, Pawn Stars, and Entertainment Tonight have in common?
They deliver some of the most efficient reach in TV advertising. 🎯
We’re breaking down why TV syndication deserves a spot in your media mix.
Swipe through and then click the link in bio to read the full breakdown.
#TVAdvertising #Syndication #LinearTV #MediaBuying #PerformanceMarketing #AdTech
From meeting teammates in Palm Springs to traveling to Mexico and Vermont, all in her first 4 months.
Cameryn Rosenzweig is building her career at Tatari with the freedom to explore along the way. 🌎
We hire curious, driven people and give them room to grow. See what’s open by clicking on the link in our bio!
#WeAreHiring #CareersAtTatari #JoinOurTeam #CareerGrowth #WorkCulture
The briefest creative brief in history…
That simple idea repositioned @manscaped from a niche grooming brand into a Super Bowl advertiser. No legacy budget. No hundred-year head start. Just a sharp message — and the creativity to run with it.
You don’t have to outspend the competition. You just have to outsmart them.
Click the link in bio to read more.
#SuperBowlTVAds #SuperBowlAds #Manscaped #BrandStrategy #PerformanceTV
@turtleboxaudio built its brand on digital marketing. Then they added TV — and saw a 3× increase in weekly purchases 🔥
Here’s how they used television to scale their outdoor lifestyle brand to new audiences.
Click on the link in our bio to read the full case study.
#TVAdvertising #PerformanceMarketing #CaseStudy #OutdoorBrands #MeasuredTV BrandBuilding
Making a TV commercial used to mean hiring a crew, booking locations, and spending thousands of dollars.
But that's changing. AI is reshaping how brands approach creative.
Here's the reality: AI isn't a magic button. It’s not as simple as typing a prompt, pressing a button, and voila - out pops a Clio-award winning ad.
The brands getting AI ads right aren't replacing their creative process. They're accelerating it.
@baerskintactical and @levelsprotein are examples of 2 brands doing exactly that. Producing TV spots they never could have created before. Faster, bolder, and at scale.
Click the link in our bio for a full breakdown on how they did it, what tools they used, and what actually works.
#TVAdvertising #AIAdvertising #AICreative #AdTech #PerformanceMarketing #DTCMarketing #CreativeProduction #GenerativeAI #MarketingTrends #CTV
