Founded by Addison Söder, @soder_studio is a fashion label focused on designing and producing timeless, versatile, everyday garments. With over 15 years experience working for luxury and designer fashion brands, Addison’s aim for Söder Studio was to create wearable and versatile collections that were designed with sustainability, integrity and longevity at their core. ⠀
⠀
The brand reflects the label’s aesthetic: chic and functional - timeless, with a touch of character in the letterforms.⠀
⠀
⠀
#brandidentity #logotype #fashionlogo #logodesign #sustainablefashion #timelessdesign #ethicalfashion #minimaldesign #ethicaldesign #sustainabledesign
Design for @cassart1984 Artists’ Gloss Varnish - part of the product range from the renowned arts retailer. The expressive illustration emphasises the usage of the varnish; creating a simple but evocative design that sits within the ever expanding range of branded products.
.
.
.
.
#graphicdesign #labeldesign #brandpackaging #cassart #packagingdesign #artdesign #artmaterials #illustration #paint #artpackaging #beautifulpaint #juicy
Brand identity for London based luxury greeting card company @j_a_ldn . Rooted in the grid language that underpins their work - the ambigram is an abstracted form of the initials ‘J’ and ‘A’, whilst the rotatable nature denotes the founders equal partnership. This is complimented by a minimal word mark and typography, with a monochromatic / neutral colour palette that allows the subtle colours and textures of the products to shine.
.
.
.
.
#brandidentity #minimalbrand #ambigram #luxurybranding #luxurypaper #gfsmith #bespokestationery #bespokecards #monogram #jandalondon
Exhibition identity for artist @kirafreije . ‘Companion to a Fall’ @turfprojects . Deliberately lo-fi - the typography, photo collage and exhibition collateral were developed collaboratively - working within the themes of the show and using imagery and writing she references as part of her process. Print by @houseworkpress 💥
#exhibitiondesign #exhibitionidentity #graphicdesign #photocollage #kirafreije #turfprojects
Logos and collateral for @iamdretheghost - artist, producer and music engineer. Dre wanted a strong but enigmatic identity that would serve as a distinctive signifier across his output. Drawing inspiration from superhero/ comic themes, the ambigram incorporates the D and G of his name with a subtle T formed the centre.
#logodesign #ambigram #identitydesign #dretheghost #logo #graphicdesign #monogram #albumcover #branding
Design for own brand product range by @cassart1984 . Emphasising product materiality / usage by using the grids to draw the lettering, the design is an illustrative system that accommodates additional sizes.
‘The Violence of an Imagined Dusk’ at @mackintoshlane_ . Exhibition identity for artist @kirafreije . Developed collaboratively - working within the themes of the show and using the materials she produces within her process.
#exhibitiondesign #exhibitionidentity #graphicdesign #kirafreije #mackintoshlane
Logo identity and collateral for The Rugby League Varsity Match. The new logo incorporates the crests and colours of the two universities (the crowns and navy of Oxford / the lion and mint stripes of Cambridge), set within a trophy cup. Both the heritage emblems were redrawn to better reproduce across a range of applications - from print to apparel, environmental and digital.
Design for own brand product range from @cassart1984 . The design emphasises product materiality - cut paper collage in this case- to express the nature of the product usage.
