How do you make a classic Korean snack feel fresh for a new audience?
Go-Bop is introducing kimbap, Korea’s beloved seaweed rice snack, to the Canadian market. Conveniently packaged for freshness and portability, it offers a modern take on a traditional favorite, creating a new grab-and-go option for today’s consumers. While the product was already a proven hit, Go-Bop needed a confident, distinctive identity to establish its presence.
We developed a custom wordmark that echoes the triangular form of the snack, softened with rounded corners for warmth and friendliness. An ingredient-based color system differentiates flavors and supports future growth across SKUs and formats. Our playful rice mascot and flexible lockups help extend the identity across packaging, promotional materials, and out-of-home campaigns.
The result is a vibrant, adaptable brand system that makes Go-Bop stand out on shelves while staying true to its origins - approachable, fun, and ready to introduce a new audience to this classic, naturally healthy snack.
3D Renders: @lukaskawakami
🔗 in bio
How do you design a brand that coders instantly recognize as their own?
Qlty helps developers catch and fix code issues quickly, elevating code quality and reducing maintenance toil. Delivered as both an open-source CLI and a cloud platform, it provides a reliable, functional tool trusted by individual developers and teams alike.
While its technical strength was clear, Qlty lacked a visual identity that reflected its mission and spoke directly to coders. We developed a brand symbol drawn from familiar coding elements - angle brackets and an underscore - forming a custom ‘Q’ and distinctive wordmark. The brand palette combines dark backgrounds with highlight teals, evoking the high-contrast environment of on-screen code.
The ‘Q’ letterform extends across the identity, suggesting the movement and dynamism inherent in code creation. Built to feel modern and technical, the identity is also designed for durability, mirroring the reliable, well-crafted tools that Qlty delivers to developers worldwide.
Logo Animation: @jdashscott
3D Renders: @pocull
Footprint was created with a singular momentous mission: to restore trust to the internet! Utilizing novel biometrics, Footprint provides a one-click solution that unifies identity verification, fraud prevention, and authentication — fostering a safer, privacy-focused online experience.
At the heart of all this lies the user. By modifying a user profile icon, we centered the concept of identification to create our ‘F’ brand mark. To encourage activation, we chose an energized green and contrasting palette as the foundation for our digital-first touchpoints. Footprint’s noble mission is further brought to life with Percy, our penguin mascot, who embodies the relaxed calm of a Footprint user.
Illustration: Nahuel Rollan, Alejandro Ramirez
Typefaces: Matter by Displaay
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Founded in 2018, Pitch is the world's most innovative solution for creating and sharing stunning presentations. By leveraging AI to customize drafts, Pitch emphasizes creative collaboration and the power of well-crafted design to ensure your ideas connect and thrive.
While their established wordmark functioned well, it wasn't optimized for small-scale applications. There was a need for a complementary and standalone brand symbol to enhance efficacy and embody the product's values.
We conceived a distinctive 'P' mark, echoing sequential presentation slides, symbolizing the streamlined process that Pitch delivers. Rounded forms and a single-color solution were chosen to harmonize with the existing brand language, establishing a mark that works for the present and looks to the future.
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H&R Block is the largest tax prep chain in the US with over 12,000 offices. With almost 70 years of experience, they have become the industry leader by continuously offering up-to-date tax solutions that are easy to use and access.
Continuing on this mission by updating their online presence, it became clear that an entirely new iconography system was required. We designed a comprehensive set of 150+ icons for mobile to achieve optimum readability and comprehension without losing any formal or conceptual coherence.
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Hobbes is a creative company established to tackle the challenges clients encounter in today’s ever-evolving digital landscape. By positioning themselves at the intersection of design and emerging technologies, Hobbes merges animation with code to develop client-focused solutions, effectively bridging the gap between these disciplines.
This bridge metaphor became the basis for their ‘H’ logo and serves as the cornerstone of their visual identity. We created a dynamic set of team avatars based on the bridge anatomy, along with print and digital collateral featuring a stark black-and-white silhouette palette to highlight their visually diverse output.
Animation: @jdashscott , Dan Stack
Typeface: GT Haptik by @grillitype
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In a highly significant step to empower its 4 billion users, Google has launched My Ad Center, allowing users, for the first time, to have control over the ads they see across Google’s extensive range of sites and apps.
We worked closely with Google’s UX department in the development of the mark, combining the concept of control with a form that evokes a sense of meditative calm.
Google Team ↓
ECD: Breonna Rodriguez
Senior CD: Tommy Shimko
CD: Rachel Park Goto
Visual Designer: Joo Bae
3D Render: David Pocull
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Novel is an innovative startup that utilizes proprietary software to revolutionize arts education. Its transcription technology enables students of all ages to learn various arts and science subjects through web and mobile apps. It was a privilege for our team to bring Novel’s identity to life with the exciting goal of making the arts accessible to everyone.
The brand mark symbolizes knowledge, resembling a bookmark ribbon and an abstract lowercase ‘n’ that evokes the company name. The nostalgic color palette, reminiscent of childhood books and toys, is expressed through a suite of gridded icons designed to function in groupings. These building blocks can be combined to generate an infinite array of pattern variations, designs, and illustrations.
Typeface: ES Build by @extraset.ch
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With more than 1.3 billion users, Messenger has evolved into one of the largest communication platforms in the world. As part of its global brand relaunch, the company sought to revamp its in-app illustration system with the goal of creating a sophisticated, universally understandable language while establishing an ownable and versatile aesthetic. No problem! Introducing Chroma ...
Leading an international team, we established process guidelines and developed a comprehensive suite of use-case illustrations in both static and animated form. We began by creating a conceptual foundation for the illustrations, incorporating clear and iconic imagery within the UI surface itself. Next, we formulated design and animation principles that not only reinforced concepts but also improved overall user comprehension. This new system of process rules ensures a consistent brand voice while helping users better understand the content, features, and information within Messenger.
3D: @toast_animation
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Masterbrand logo for ABC
Since its inception over 60 years ago, the ABC logo has transcended its original function as simply station identification to become one of the most recognizable brands in the world. During that time, it has undergone many trend-based surface treatments, but an increasing need arose to address consistency issues and the technical limitations of the logo. These dual considerations of equity retention and the need for functional improvement formed the foundation for the first substantial update to the ABC masterbrand logo since Paul Rand’s original 1962 design.
Equity Retention: We paid homage to Rand’s design by subtly simplifying and strengthening the iconic letterforms. By reinforcing the essence of the original, our robust redrawing remains instantly recognizable as ABC, while also enabling us to establish a perfectly uniform 3-circle motif as the foundation for a more extensive brand system.
Functional Improvement: By eliminating all stylistic renderings, we immediately optimize cross-platform attribution. Increasing the space between the lettermark and globe container improves overall integrity at smaller scales, while also enabling both fill and outline versions to coexist within the same footprint. This mitigates inconsistency issues and improves brand recognition.
In its totality, this evolution pays respect to ABC’s roots while establishing a more versatile and future-proofed system.
Working closely with @trollback in the development of this mark, these principles became the corner stone for the amazing on-air branding package they then created.
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