@studiohato Instagram profile, stories

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On Training A global campaign activation for the launch of the Cloudpulse Pro. An immersive event inviting 40 participants to compete in a high intensity interval workout set out by national trainers. A custom mobile app orchestrates the experience in real time. A tool for control and composition - allowing the host to shape each session, eliminate participants, and define the final outcome The campaign assets are interpreted as a system of generative, audio-reactive visuals - the contrast pushed, frames blurred and inverted. The image is continuously degraded and intensified, driven to its limit, as each rep from the participants intensifies. Project team: @ken.hato @jasminkharamani @elwynco

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5 days ago

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Design for Phoebe Boswell ‘we move through scales of blue’ for @artontheunderground An I mmersive installation across Bethnal Green and Notting Hill Gate stations. Key typography set in Mavis by Louis Kocmick. Project team @ken.hato @jasminkharamani @kutsmiku @marthafuckingiles

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29 days ago

Dance of the sun on the water: Publication and artist poster design for @mingwongberlin. Published by @nationalgallery to celebrate the 2025 Artist in Residency programme. The book is set across two artist sections documenting both production and narrative of the artists commission and is supported by two essays by Russel Storer and Annabel Jackson.Exhibition until 6 April

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Dance of the sun on the water: 𝔖𝔞𝔩𝔞𝔱𝔦𝔬 𝔰𝔬𝔩𝔦𝔰 𝔦𝔫 𝔞𝔮𝔲𝔞 Publication and artist poster design for @mingwongberlin . Published by @nationalgallery to celebrate the 2025 Artist in Residency programme. The book is set across two artist sections documenting both production and narrative of the artists commission and is supported by two essays by Russel Storer and Annabel Jackson. Exhibition until 6 April

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1 month ago

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Creative direction & design for Artangel’s latest exhibition in London with artist Noémie Goudal, presented at Borough Yards. The Story of Fixity reveals the meticulous, handcrafted quality of Goudal’s practice, where water becomes the central protagonist in a three-channel immersive installation. Landscapes shift from night to day, dissolving into saturated, almost otherworldly states. Layering Goudal’s use of colour and image, HATO developed a fluid, ethereal moving graphic for the campaign. The visual language was translated across formats: From a large-scale vinyl marking the exhibition façade to a printed leaflet, handed to visitors as an extension of the exhibition experience. @artangel_ldn @noemiegoudal

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2 months ago

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Creative direction & design for Artangel’s latest exhibition in London with artist Noémie Goudal, presented at Borough Yards. The Story of Fixity reveals the meticulous, handcrafted quality of Goudal’s practice, where water becomes the central protagonist in a three-channel immersive installation. Landscapes shift from night to day, dissolving into saturated, almost otherworldly states. Layering Goudal’s use of colour and image, HATO developed a fluid, ethereal moving graphic for the campaign. The visual language was translated across formats: From a large-scale vinyl marking the exhibition façade to a printed leaflet, handed to visitors as an extension of the exhibition experience. @artangel_ldn @noemiegoudal

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2 months ago

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Smoking Hot Horses celebrates the Year of the Horse. A zine about horses and how they help sell stuff. Alcohol, cigarettes, luxury fashion. From early 1900s ads to now. Horses have always been good like that. Launching tomorrow exclusively at Dover Street Market London @doverstreetmarketlondon . Available via Hato Press for Lunar New Year, 17 February. Published, designed and printed by @hatopress . Limited edition of 100 copies. 🤌@bao_london @rosebakerylondon

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3 months ago

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Our latest project with artist @mingwongberlin published by @nationalgallery to celebrate the 2025 Artist in Residency programme. The book is set across two artist sections documenting both production and narrative of the artists commission and is supported by two essays by Russel Storer and Annabel Jackson. Launching later this year. 1–2 Fold out dust jacket poster from the upcoming publication ‘Dance of the sun on the water: 𝔖𝔞𝔩𝔞𝔱𝔦𝔬 𝔰𝔬𝔩𝔦𝔰 𝔦𝔫 𝔞𝔮𝔲𝔞’ 3–4 Research material from Derek Jaraman’s Sebastiane and notebooks informing typographic setting, colour and use of image cutouts. 5–8 Research material from National Galleries archive in Trafalgar Square. 9 A blurry Tom Cruise captured in front of the National Gallery, during a flight to Tokyo, in a dystopian setting of London from Mission: Impossible The Final Reckoning (2025), 6’34’’.

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3 months ago

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Research into Smoking Hot Horses, an upcoming zine from @hatopress exploring how horses have been used to sell everything from cigarettes to luxury fashion. Horses are good like that. 1. White Horse, 1958 2. Gucci, 2024 3. Marlboro, 1967 4. Gucci, 2020 5. Ford, 1971 6. Jil Sander, 2020 7. Marlboro, 1970

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3 months ago

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Book design for Larry Achiampong: If It Don’t Exist, Build It @larryachiampong published by @tatepublishing – a powerful monograph exploring Achiampong’s groundbreaking work across film, sculpture, installation, sound, and performance. Building on our shared approach to storytelling and visual language, we crafted a design that extends the bold aesthetics of Larry’s practice. Inspired by his use of archival materials, pop culture references, video-game culture and the world-building of Relic Traveller, the book weaves together layered narratives through dynamic layouts, a striking condensed typeface, and a colour palette rooted in his artistic universe. From the pacing of the content to the interplay of text and imagery, we aimed to create an experience that feels immersive and uncompromising, much like the themes explored in the book itself. Smaller tip in sections are interwoven throughout the book, inviting readers to detour deeper into Achiampong’s content, akin to side quests in video games. Project Team: @ken.hato @fibikung Kenneth Kan

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3 months ago

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Our new website for artist Sonia Boyce functions as a wide-open digital landscape for her work. Quiet typographic gestures reference her signature patterns, weaving them into the site’s visual system. Typeset in Base by Zuzana Licko. @soniaboyceartist

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5 months ago

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Artwork and explorations for this year’s RCA MRes Research Biennale, centred on gathered knowledge and the iterative circles of research. The MRes RCA, led by Esther Teichmann brings together practitioners from architecture, communication, design, fine art and the experimental humanities, fostering cross-disciplinary exchange as students evolve their practice into research. Explore this year’s work at research-biennale.rca.ac.uk @rca_masterofresearch @royalcollegeofart @estherteichmann

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5 months ago

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Recent work for @bao_london concept development, co-writing, editing, design, and production for their new menu. The BAO Zine is now available in all BAO restaurants, placed on every table alongside the menus. Inside, diners can find stories, tips, and insider insights from the BAO team. Conceived as an extension of the BAO dining experience, each zine also folds out into an A3 poster designed by Co-founder and Creative Director Erchen Chang.

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6 months ago