STUDIO GENOVA ®

New work for DESIGNLAB (@dlabgroup ). To mark the studio’s 10-year anniversary, we developed a new corporate identity reflecting its evolution over the past decade and its contemporary approach to architecture and interior design. Founded between Asia, Europe and the Middle East, DESIGNLAB has built a distinctive body of work shaped by cultural sensitivity, material awareness and a strong understanding of hospitality and spatial experience. Our intention was to create an identity system that felt refined, timeless and adaptable, aligned with the studio’s international presence and long-term vision. The collaboration included the development of the visual identity system, brand applications, presentations, content guidelines and digital direction.

An early study for Maison Margiela Residences (@maisonmargiela ) in The Palm Jumeirah, Dubai. Developed by Alta Real Estate (@altarealestatedubai )

A first look at our work for @inhabitdubai . Brand strategy, identity, art direction, communications and web design for a new cultural and retail destination in Dubai, set to open summer 2026. Client: @altarealestatedubai

Behind the scenes of the 2026 #adizero campaign for @adidasuae and @adidasarabia Photography by @kikecarcelen (35mm) Developed at @analogtheroom

Adizero campaign 2026 [Breaking Barriers Faster] for @adidasuae @adidasarabia | Photo recap designed by @tonomagrans Creative Agency @studiogenova_ Production Company @asa.piece Photographers @nicolau.alvarez @nikita_kliukvin @kikecarcelen Featuring @a7medlarry @maximusmears @imollewellyn @moealikhan @ahndraea.shoup @broad_run_

For @adidasuae @adidasarabia by @nicolau.alvarez Creative Agency @studiogenova_ Production Company @asa.piece Featuring @jamalmuchongwe & @sinitsahell

W/ @guillempuigdevall

“Breaking Barriers Faster” with @adidasuae | Presenting the opening chapter [HERO 01] of Adizero’s Middle East campaign ‘Breaking Habits’. Built around speed, focus and the mindset of marathon season. Client @adidasuae Creative Agency @studiogenova_ Production Company @asa.piece Creative Director & Founder @kikecarcelen Script Creative Director @instashuman Executive Producer @arnauariasb Executive Producer @neogalceran Director @nicolau.alvarez AD @arnau_moreno_ Director of Photography @felixarmengol Studio Gaffer @paskuister 1 AC @marcborras_ 2 AC @rabin_nvn Key Grip @romanymansour_gripping Best Boy @amar.grip Truck Umair Ali Local Production Convoy Films Local Production Support @calvinpinto Location Manager @ismail.shamsuddin PA Saleh Shamsuddin Art Director @naya.onfire Props Master @lazycinema Art Assistant @cherdakovita Sound Recordist @aymankadoura001 Catering John Issa Senior Editor @xavitrilla Junior Editor @dani.leroux Sound Design & Music @mushii.______ Color Grading @setcents VFX Studio @cactus.production.studio Gear @andrewkadamani Rental @gammaengineeringmiddleeast Studio @gammastudiosmiddleeast Travel Management @arkriagroup Talents @a7medlarry @maximusmears @ahndraea.shoup @broad_run_ @imollewellyn @lilycollyer @khalifa_muhairi

INHABIT®️ @inhabitdubai A new creative hub shaped around wellness, food culture and contemporary art coming in 2026, Dubai, UAE. Studio Genova @studiogenova_ led the project as main creative agency, overseeing the creative direction and strategic vision behind INHABIT, from brand identity to content guidelines and digital experience. Conceived as a living platform, INHABIT brings together curated experiences across wellness, F&B and art galleries, designed to evolve with its community. The visual and narrative system was developed to feel open, tactile and human. A brand built to be inhabited rather than observed, where identity, content and space work as a single ecosystem. The website (WIP) will translates this philosophy into a clear and intuitive digital journey, extending the physical experience into the online world. E+A Studio @eastudio.design , architectural studio, defined the spatial and environmental direction for INHABIT, setting the site’s design language, landscape strategy and circulation framework as the physical foundation of the project. Owned and developed by Alta Real Estate @altarealestatedubai , INHABIT will gradually come to life throughout 2026, unfolding its program and spaces over time. A long-term collaboration, designed to grow over time.

A sound experience crafted to accompany the visual universe created by Óscar Zabala @oscarzabala for the presentation of the new SVD @sivasdescalzo x @adidas sneaker collaboration in Madrid. An immersive moment where light, rhythm, and space converged, featuring performances by @tibi_dabo and @anikakunstmuzik , whose sets shaped the pulse and atmosphere of the night. A celebration where music became part of the architecture of the experience, fashion and innovation. Frames by @victooooooooooooorr

Hossegor, France. September 2025. | Visual treatment, shot in 35 mm film featuring @alexmartinmn

Behind “A Race Against Time.” Analog shots captured by Kike Carcelén (@kikecarcelen ) during the filming of Saucony’s @sauconyme Endorphin Speed 5 Mutant Collection (FW25) in Duabi, UAE. Featuring athlete Guillem Puigdevall (@guillempuigdevall ) the series documents the raw moments behind the run. @saucony @sauconyme @saucony_eu