— STUDIO FLUDD is a visual transformation studio.
Blending artistic vision with a design-driven mindset, we work on micro- and macro-scale projects through listening, research, and playful creative experimentation.
We’re the ideal studio for those who value content at the core and seek unexpected results.
With determination, we strive to make things more beautiful—that is, more meaningful.
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Selected projects from recent years include:
— Restyling, graphic design, and color concept for GAM Torino
— Exhibition design for the permanent Visitor Center of the CCR – Centro Conservazione e Restauro, La Venaria Reale
— Visual identity for Luci d'Artista Torino (2023–25)
— Visual identity, art direction, multimedia content, and exhibition design for Ca' Select in Venice
— Rebranding and art direction for BASE Milano cultural center (2020–23)
— Artistic and iconographic program for the new church of Ignazio da Laconi in Olbia (Sardinia)
More on studiofludd.com 🪄
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— We’re glad and inspired to be in Prague for PQ Symposium • Performing Exhibitions, Curating Scenographies @praguequadrennial
❤️🔥🧪
Tomorrow we’ll be sharing Ca’ Select, our most collective and adventurous exhibition design project, developed in Venice between 2020 and 2023.
Starting from a limited visual archive, and from a city almost impossible to reinterpret without falling into clichés, we worked through field work, visual research and analogies — crafting a vision within a city with a complex relationship with the contemporary.
A multisensorial environment structured as a layered system — from the legendary spice routes to contemporary spritz drinking culture — with full graphic design and art direction, where the brand is experienced rather than represented.
Client: Montenegro Spa
Architectural and interior design project: Studio Marcante—Testa @marcantetesta
Executive production: Epica Film @epicafilm
Project management: MindTheGap @mindthegap_studio
Full project and credits on our website
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— Portfolio update → GAM 🩶
We’ve gathered a selection of our graphic work for GAM • Galleria Civica d’Arte Moderna e Contemporanea, since 2020.
Wayfinding, wall texts, screens, print — part of an ongoing flexible system.
Graphic design lead: Chiara Costa @clarettecosta
Color consultancy: Sara Maragotto @sara_fludd
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Lotto 0 renovation project: @pat.architettiassociati
Director: Chiara Bertola @mchiarabertola
Prints and graphic installation: @fabbricantidimmagine
Photo: @fiinelli
/projects/gamrestyling
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— Searching for new ways to hold things together, questioning the quality of working life.
We feel the need to post less and less.
And you?
Have a gentle spring 🩶
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— Large graphic room with Fernand Leger's bio and Nouveau Réalisme timeline 💥 Una histoire des gestes / A history of gestures.
Last days at la Reggia di Venaria.
Full project on our website.
Graphic design: Chiara Costa, with Sofia Salvatori
Color: Sara Maragotto
Light design: Eleonora Diana
Exhibit design: Marilivia Minnici + Studio Fludd
Photo: Tiziano Ercoli + Riccardo Giancola
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— Last flamboyant exhibition now on our website: FERNAND LÉGER with Yves Klein, Niki de Saint Phalle, Keith Haring… at Reggia di Venaria.
Exhibition design, graphic design, color and light design Studio Fludd with Marilivia Minnici.
Ph. Tiziano Ercoli + Riccardo Giancola.
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— graphic details from Fernand Léger!
Yves Klein, Niki de Saint Phalle, Keith Haring… at La Venaria Reale, until February 1st.
Full exhibition project on our website.
Ph. @tiziano.ercoli + @riccardo_giancola
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The exhibition highlights Léger’s legacy and its resonance with the Nouveau Réalistes, whose radical use of everyday objects and the emerging aesthetics of consumer culture transformed artistic practice. The project draws on works from the Musée national Fernand Léger (Biot) and MAMAC (Nice), with key loans from the Centre Pompidou in Paris.
The design project activates and updates this intergenerational dialogue, foregrounding vitality, technical experimentation, and a powerful relationship with daily life—evoking a moment when making art was also a place of play.
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CURATORSHIP
Anne Dopffer, Julie Guttierez, Rébecca François
EXHIBITION DESIGN
Studio Fludd + Marilivia Minnici @ma.rilivia
EXHIBITION GRAPHIC DESIGN
Studio Fludd, with Sofia Salvatori @sofia.slvtr
COLOR + LIGHT DESIGN
Studio Fludd
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— Some making of from the biiig exhibition Fernand Léger! Yves Klein, Niki de Saint Phalle, Keith Haring… at La Venaria Reale until February 1st.
Do not miss!
Thanks to the whole Venaria team. 🕹️ You find the project on our website.
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Curatorship
Anne Dopffer, Julie Guttierrez, Rébecca François
Exhibition design
Marilivia Minnici + Studio Fludd
Exhibition graphic design
Studio Fludd with Sofia Salvatori
Color design
Studio Fludd
Light design and accessibility supports
Studio Fludd + Tactile Vision
Installation
Panfi srl
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Exhibition co-organized by the Consorzio delle Residenze Reali Sabaude, the Grand Palais Rmn, the National Museums of the 20th Century of the Alpes-Maritimes / Musée National Fernand Léger in Biot, and MAMAC in Nice, with the collaboration of ManifestoExpo and MondoMostre.
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@lavenariareale | @ma.rilivia@sofia.slvtr@eleonora.dn@clarettecosta@sara_fludd
🏭⚡️🇫🇷
— NOTTI / NIGHTS ⏾
Five centuries of stars, dreams, plenilunes
Curated by Elena Volpato and Fabio Cafagna at GAM Torino.
The exhibition highlights the dual nature of nighttime: traditionally linked to imagination, yet also a privileged moment for scientific investigation, through artworks from the seventeenth century to today.
The graphic and color design translates the curatorial concept into a clear, luminous typography set against deep, shifting backgrounds. The ambitious chromatic project combines eight tones from Little Greene’s palette, realized with the support of Rezina Superfici Contemporanee.
The circular structure and subtly fragmented enveloping atmosphere evoke the arc of an entire night, with colored shadows and continuous shifts of dark blue, chameleonic greys and deep browns.
⊹ ࣪ ˖ ⋆˙⟡
Color design — Sara Maragotto @sara_fludd
Color @rezinapaint
Graphic design — Chiara Costa @clarettecosta with Lu Sgrafetto @grupppostudio
Photo credits — @tiziano.ercoli + @riccardo_giancola
⊹ ࣪ ˖
— NOTTI / NIGHTS ⏾
Five centuries of stars, dreams, plenilunes
Graphic and color design for an exhibition exploring the night as a space of ambiguity, mystery and discovery, in constant dialogue between rationality and emotion, science and visionary thinking.
Wonderfully curated by Elena Volpato and Fabio Cafagna — until March 1st at @gamtorino
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Color design — Sara Maragotto
using Little Greene by Rezina @rezinapaint
Graphic design — Chiara Costa with Lu Sgrafetto @grupppostudio
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Photo credits — @tiziano.ercoli + @riccardo_giancola
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— Some images from @sara_fludd ’s workshop at the lovely @sipicturebook in Seoul.
A brief design-methodology shake 🌪️
How to create illustrations by mixing inputs from three key areas: collection, color, and images from the past.
Great work, students! 🩶🖍️
감사합니다, 안녕히 가세요 @chosunkyungart
Thanks for the translation @minju_picturebook
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