Objective Lifestyle Shop has opened its door in Hampstead London!
OBJ began in 2019, with just two simple white shelves sat within our design studio. Our intention was rather simple: to gather and present a considered selection of objects we had encountered and admired across the world. Each piece carried with it a memory of place, a trace of curiosity. We hoped, in turn, to create a space that felt unhurried and worry-free, and for those in search of something special, and perhaps, something meaningful.
By 2020, we moved into a ground-floor space in Sheung Wan, Hong Kong, where our design studio and retail idea could coexist more fully. It was here that the shop began to take on a richer life - not merely as a place of product display, but as one of encounter. The space allowed us to tell stories with greater clarity, and to form a dialogue with those who wandered in and lingered.
And now, in 2026, our journey has brought us to London. We feel deeply fortunate to have found a new home in Hampstead, along the charming lane Flask Walk. We have spent time observing the rhythms of the neighbourhood, its understated elegance and sense of familiarity, and we hope our shop can blend in comfortably within it. At the same time, we hope to offer something of our own sensibility: aesthetics and objects that tell a story.
Objective Lifestyle Shop, Hampstead has now softly opened its doors. We would be delighted to welcome you in. To browse, or simply to say hello. As we continue to learn and refine what this space might become, we would be especially grateful for your thoughts and impressions. It is our hope that, in time, this small shop might grow into a place of a charm - somewhere that feels, in its own gentle way, like home.
Photo description,
1 & 2 - Objective Lifestyle Shop, Hampstead. Photos shot by our previous client, and now our very good friends
@nicthe_igirisu @we_hadeachother
3 - Our design studio & retail space in Hong Kong
4 - Where Objective began with the two simple white shelves
#hampstead #london #objectivelifestyleshop