DON’T NOD is the new visual expression of
@pag.nkw
It is based on the concept of the palindrome, a vocabulary detached from the reading direction,
double-sided, without front or back, like the brand’s products.
The new campaign visual is the result of this shoot and appears in issue 4 of
@hardpackmagazine
Photo and film directed by
@julien_caldarone
with images by
@felixleblanc___
for
@pag.nkw
as part of a collaboration with
@hardpackmagazine
big thanks to
@zachseely for the opportunity!
Editing by
@julien_caldarone
Colorgrading and musical composition by
@loukaneda
Produced by
@studio.lamadone
Shot on
@kodak_shootfilm
—
When everybody leaves you lonely
And times are worse than sad
And the world is falling on your head
Just remember for all you know
Good or bad, come what may
You’re gonna live tomorrow if you don’t die today
It takes a muscle to fall in love
