WE ARE LIVE 🔛
Our first drop “The SRC” by
@principal.thelabel in collaboration with
@tullylou is now online at: principalthelabel.com
Rooted in the vibrant culture of Melbourne, our inspiration for “The SRC” collection comes from cherished weekends spent watching all kinds of sports and feeling a sense of belonging to a collective club. We aim to capture the exhilarating spirit of race weekends, envisioning a thriving Principal community at every race across the globe.
This collection draws on the unique hues and seasonal transitions of the Australian climate. In collaboration with
@tullylou , we have curated exceptional quality hoodies designed to withstand Melbourne’s winter, seamlessly taking you from brunch to the gym—and naturally, to the racetrack.
I can’t thank my long time friends and biggest hype girls
@tullyhumphrey and
@spasini for believing in this silly little idea I had and turning into a reality (and dealing with my emails and texts at early hours of the morning from the other side of the world 🫶🏻)
I have another post I owe to everyone for bringing this incredible shoot/campaign to life in literally 4 days but that’s coming when I’m not working on some of the biggest sporting events in the world (ily) 🫶🏻
@ellebaillieu and I will be rocking all weekend at
@silverstonecircuit please come find us if you are on track 🏎️
#PrincipaltheLabel #F1 #F1merch #Formula1 #TullyLou
