Proposed identity for LiveHouse, Dundee.
The task was to create a distinctive logo and brand identity for the new music venue in Dundee, Livehouse. With a 2500+ capacity, the venue is looking to attract a wide range of music talent, aiming to reclaim and reignite live music in the city.
Situated in the heart of Dundee’s city centre, the venue required an identity that will be loved by all audiences that and speak to the language of 18-35 year olds. So, it was important to create something that was new, but not too shiny - cool, is overused, but it was very important to connect to the target audience.
The logo needed to be versatile and adaptable, ensuring seamless integration across all platforms, including the website, social media, and promotional posters.
Halley Stevensons Sample Packs: Whilst interning at @lbd_studio , I was involved in the design process of creating new eye-catching packaging to showcase @halleystevensons newest collection of waxed cotton fabrics. Die-cut and foil-blocked onto a range of @gfsmithpapers Colorplan stocks.
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