not every collection comes together from vision board to execution. When you design you have to consider so many things- what color is trending, what color is wearable, what color will sell? How can we piggy back off the success of last season’s outfit, what shape is best suited for this body type vs that body type? What do people want to see more of and what’s oversaturated on the market? Who is this outfit best suited for and how will this fit make someone feel? The questions are endless, and somewhere through the process we strive to come up with a collection that feels fresh, that emboldens you, that feels purposeful.
Spring 26 is one we are really proud of. She is girly and feminine while still feeling bold and powerful. There is a piece for everyone in this capsule. Seeing it on you and in retailers around the country fills us with such joy.
We’ve been doing this a long time and the feeling doesn’t ever get old when we see it all go live and worn by you.
Thank you for being here.
Mother’s Day is a day we hold close.
Not just as a brand built as a mother daughter team, but as women who understand what it means to be shaped by the village of women around us.
Thank you to each mother and mother figure around us. We are nothing without your love and sacrifice.
Happy Mother’s Day. 🤍
She’s back 🤍 Almost five years ago we collaborated with @happilygrey and @marylawlesslee for the first time and we never stopped thinking about round two. Drop two is officially here. Mary brought the vision, we brought the craft, and together we made four pieces in the softest fabric we offer.
Two brands founded by women. Made in LA. Designed in Nashville. This one means a lot to us. Exclusive and limited run. Go get yours before it’s gone. Link in bio.
