#ItsNiceThat #Article — ‘’Just like people, brands evolve. The key is to evolve without disconnecting from your core.’’
A few weeks ago, we had a ‘’nice’’ conversation with @itsnicethat about what makes a branding system sustainable, and how we shape ours.
Read the full article — link in bio.
Thanks to the General Representation of Wallonia-Brussels to the UK for their support in making this happen @wbintheuk@wbdesignmode
#RealClean — Rebrand of Real Clean for @realtechniques , U.S. beauty leader, preserving the masterbrand’s DNA throughout.
Rebranding a U.S. beauty staple without touching its DNA, that’s the game. Not repainting, but recalibrating.
Sharpening what’s already there until it clicks harder, faster, cleaner. A system that scales.
A line that speaks its own language while staying fluent in the masterbrand.
Case Study : Link in Bio
#branding #packaging
#ST.Type — We spent hours arguing over our favorite classic grotesque. So we did the only reasonable thing: we drew our own.
Mercure 1.0 — Out soon.
#typo #typography #typeface #typefacedesign
#LeonetHoang — Zooming in on the SoMe and e-shop campaign we built with Leonet Hoang, a mix of clarity, attitude and straight-to-cart energy.
#branding #typography #graphicdesign #website #eshop #furniture
#leonethoang — We’ve been teaming up with Leonet Hoang since 2020 — identity, print, social media, the full creative toolkit. Their new website just went live, so here’s a quick throwback to the identity we crafted together. Still sharp, still exactly as it was meant to be from day one.
#branding #typography #website #graphicdesign #typedesign
Case study : link in bio
Website : leonethoang.com
#FernStudio — Film. Photo. AI. with Climate in mind.
Earlier this year, we joined forces with Fern Studio, a B Corp production company based in Copenhagen, to shape their new digital home : a unified brand architecture that brings together three creative disciplines under one bold, coherent roof. Working closely with @jeppekolstrup@kiahartelius@joachimthorius__@celinelaux & @michaelrygaard , we translated Fern’s climate-first vision into a streamlined website that reflects their purpose: create impactful images with minimal footprint.
Case study : link in bio
#branding #website #Climate #Bcorp #webdesign #webdevelopment
