“we really try to use brands as a resource and vehicle to amplify an artist’s proposition and creative world. there is a lot of creative brainstorming that goes into the job in addition to relationship building, pitching, and negotiating with our clients.”
meet stephanie gaber, our senior director of strategic marketing. swipe to read more about her job and her favorite campaigns. click the link in bio to hear a playlist of her current listening obsessions!
Last year, I worked on a video and integrated marketing campaign in collaboration with @bmwuk and @microsoft for Little Simz “Gorilla”. Today, that campaign as well as the music video directed by @davemeyers received TWO @clioawards Music Awards, Gold for Music Video and Bronze for Integrated Campaign. I’m so incredibly proud of this achievement and for the team who I worked alongside to execute! It’s an honor to have our work acknowledged for its innovation across multiple industries.
Powered by Microsoft Cloud and AI, we created an interactive site that combines imagery, colours and effects to compose a video that is different every time you see it to accompany the release of the official music video. The specific details of the video are selected based on AI-assisted analysis of the song’s lyrics combined with the users’ selection of favourite lyrics and themes. We amplified the online experience with pop-up events, billboards, a Q&A event with @brandonjinx , and various online campaigns.
S/O to @musicismymeal , @biancabhagat , @cheyennecody for bringing various parts of this to life. Special thanks to @littlesimz for trusting us with your vision. I hope you are proud!
