St Creative

There are no words to explain the raw emotion, human connection + magnificence of the Universe those lucky enough to be in Exmouth experienced today. Knowing the pro’s @jarradseng + @tomyau would be capturing the moment in all its glory, I put my phone on sound record and just took it all in…here’s what 62 seconds of TOTALITY sounds like 💫🙌🏼🙏🏼 📷: @jarradseng #ningalooeclipse #darkskyfestival #TotalityBrunch #WAtheDreamState @westernaustralia @stcreativepr @we.are.gather @mellenevents

India opened our eyes & cracked our hearts wide open in the best possible way ❤️ I’m so grateful I could bring Quinnie on this adventure of a lifetime - soaking up the sights, sounds, energy and wisdom at @artofliving Bangalore to celebrate @gurudev ’s 70th birthday. Thank you so much @suparnabhasincooper & Peter for hosting us in extraordinary style. What a privilege it is to be helping @artoflivingau raise the profile of the incredible work being done globally to foster happiness + peace @stcreativepr #prforpurpose🙏🏼

St Creative PR is NINE! With so many incredible clients, friends & adventures along the way ❤️@stcreativepr has always been just me @stickysarah , my laptop, lots of long days + late nights & even more big ideas, that I’ve put my heart & soul into delivering for my clients. Having that flexibility has allowed me to split my time between Melbourne, Sydney and Perth, travel the world & be a super hands on mum - which I’m SO grateful for. Nine years on, I still don’t have a website, but I do have a waitlist of clients - which perfectly demonstrates the power of word of mouth advocacy & PR! Thank you to everyone who’s supported me over the years & here’s to many more! ❤️❤️❤️

Full glam on a Saturday night (or spending any night without Quinnie by my side) is a rare occurrence these days, so what better cause than @tourdecureaus Treasures of Melbourne Gala ✨What an incredible result with more than $1.3 million raised for cancer research…and some epic dance floor action! Thank you for having me Peter & @bhasinsuparna

This is the happy face of someone who spent the past two months in deep “think mode” + just presented the PR strategy for @thelodgewadjemup_ 🍾 🥂 So many exciting things to come for the year ahead. And I’m happy to say (thanks to GEO/AI search mechanics) old-school PR/earned media coverage is BAAACK + more valuable than ever for a products and brands. PS - @kinny_mackinnon @fleurbainger @tessy_gallagher Girls Trip 2.0 here soon!

Big congrats to @stcreativepr client @thelodgewadjemup_ for being awarded Highly Commended in the hotly contested New Hotel category at the @hmmagapac Hotel Management Awards last week. We were also nominated for Best Interior Design, Best Hotel Restaurant & Best Marketing Campaign for the Launch PR campaign…tops off a huge 12 months for The Lodge! ❤️ @kinn_and_co @socialgroundshospitality @jeremynordkamp

Passion project: @my.acts.of.kindness 🙌🏼 I’m so honoured to have been asked by my great mate @james_tobin to put my songwriting skills to good use to write a school anthem for this amazing kindness initiative, which launched in Sydney last week. One smile, one word, one action really can change the world in just one day ✨ Click the link in my bio to find out more 🙏🏼 @joelquartermain for producing (& Quinnie Q for suggesting the shouting parts!)

***NEW CLIENT OFFERING*** Remember when Nova radio launched in the early 2000’s with ‘never more than three ads in a row’? That’s the approach I’ve always taken at St Creative since launching in 2017 - never more than three major clients at a time - to ensure I had the bandwidth to deliver incredible ROI for the clients who invest in me. And that’s not changing!   BUT - now that my #1 client (Quinnie, my 6-year-old daughter) is at school full time + my creative brain is overflowing with ideas, I’m happy to announce a new client offering: STRATEGY DEVELOPMENT + MENTORING. Perfect for clients who don’t have the budget for an ongoing PR retainer, but understand the value of in-depth brand storytelling in the AI era. Or in Agency-land, should you need a PR brain (short-term) in the mix during the creative process of campaign development.   I’ll work with your internal Marketing team to develop a strategy, identifying the biggest earned wins to leverage your marketing efforts, then provide mentorship until you’re self-sufficient.   Contact [email protected] if you’re interested in knowing more, spaces are very limited.

@condenasttraveller Best Places to visit in 2026 came out today & two of my amazing clients cracked a mention on this prestigious list! Congratulations @pairdfestival @margaretriver (🙏🏼 @max_brearley ) & @greatwalksofoz @taswalkingco recently announced Uluru-Kata Tjuta Signature Walk. All very worthy recipients of this international accolade 🤍 Full article is linked in my bio.

Only a PR person knows the feeling of looking back at the results when a 12-month strategy has been fully delivered (the thinking, hurdles + late nights involved)!That was me this week for my client @thelodgewadjemup_ 🤍 What a lovely cherry on top of an epic year, with today’s inclusion in the prestigious @goodweekendmag 52 Weekends Away 🙏🏼 @travellerau @theroamingflamingo ; recent Qantas mag & Escape features; and four nominations in @hmmagapac Awards (including best Marketing Campaign for the Launch PR). Thanks to the incredible media who’ve supported us this year. Best of all - I got to work with one of my besties (who just happens to be the best in the biz) @kinny_mackinnon @kinn_and_co to bring this vision to life + legends on the ground @socialgroundshospitality @jeremynordkamp @mathewpowell2004 (+ formerly @ninadidio ) #thelodgewadjemup #PRlife #WAtheDreamState

Client Announcement: @greatwalksofoz has welcomed two new world-class experiences to the collection — the Uluṟu–Kata Tjuṯa Signature Walk and the Kangaroo Island Signature Walk, both operated by @taswalkingco These additions strengthen Australia’s premium, nature-based tourism offering — inviting guests to experience the landscapes, heritage, and cultural connections that define our country. Feel free to email [email protected] to receive the full media statement, request an interview & to register your interest in the Great Walks of Australia Famil Program. Discover more: greatwalksofaustralia.com.au

With the brand new Poolhouse rooms & Guest Pool at @thelodgewadjemup_ available to book now for stays from July 1, it’s the perfect time to find out more about the family behind Rotto’s chic new family-friendly offering ✨ @stmperth @simonblokecollins