Always reminded why I love what we do.
Here’s a look inside one of our recent projects, crafted with intention and detail.
Bringing storytelling, talent and atmosphere to life in a way people feel.
State of mind is all about creating performance experiences that transform a room… whether that’s 4 dancers or 40 plus, a single showpiece or a full creative concept from storyline to styling.
We specialise in immersive entertainment, choreography, creative direction, casting and full show build outs, crafted around your vision, your venue, and your audience.
If you’re planning something special and want the performance to truly make the night… we’re ready when you are.
Charity: @chainofhopeuk
Venue: @natural_history_museum
Production: @eventconcept
Entertainment: Creative direction & production @byzoelou for @stateofmin_d
Choreography @byzoelou for @stateofmin_d Assistant Choreographer: @bydevonyoung
Hair & Make-Up Design: @joey.darbs
Costume Design: @mark_andrew_kelly for @makcreativeagency
HMU: @emmagmua@annabelmua@_poppy_radford_
Videography: @sensrmedia@thvtboyjvck
Tonight marks the final run of shows for Coldplay on their world tour.
And what a treat it has been 10 days at Wembley stadium…. Pure magic like stepping into another universe.
Wishing the band, all our dancers and everyone there tonight the most incredible final show — we hope the sky is full of starts 💫 @coldplay@wembleystadium
#coldplay
Beneath the towering arches of the Natural History Museum, we transformed the space into an immersive underworld of the Moulin Rouge! A world of velvet, glitter and electric energy.
For Chain of Hope, we brought the spirit of Moulin Rouge to life!
We crafted some iconic performances from the buzz of “Lady Marmalade” and a dazzling rendition of “Diamonds Are a Girl’s Best Friend.”
And finished the evening with a dramatic and passionate performance with @nadiyabychkova & @cutlerjm
A night where choreography, costume, and talent collided to celebrate artistry in the name of a powerful and wonderful cause.
Charity: @chainofhopeuk
Venue: @natural_history_museum
Production: @eventconcept
Entertainment: Creative direction, production & Choreography @byzoelou for @stateofmin_d
Assistant Choreographer: @devonyounguk
Hair & Make-Up Design: @joey.darbs
Costume Design: @mark_andrew_kelly for @makcreativeagency
HMU: @emmagmua@annabelmua@_poppy_radford_
Photography: @kellychowphotography
Videography: @sensrmedia@thvtboyjvck
BTS of A Night at the Moulin Rouge….
What you see on the night is glamour.
Feathers. Energy and Magic.
But what you don’t always see is everything that came before it and the people who brought it to life!
Weeks of creative direction.
Casting the right dancers.
Choreography prep days.
Costume fittings.
Rehearsals, Run-throughs and Tech.
Problem-solving.
Trusting the process when things feel messy before they feel magical.
Sometimes I can’t believe that this was all an idea in my head and we made it come to life!
It’s what I love the most…
Building something from an idea → to a whole venue that comes to life!
This project was one I genuinely loved not just because of the end result, but the whole process.
The dancers who trusted the vision and gave everything in the room.
The costume and styling that elevated every movement. @mark_andrew_kelly@makcreativeagency
Hair and makeup that finished the world and made it feel complete. @joey.darbs
And my assistant, @bydevonyoung , who kept the wheels turning, the details aligned, and the chaos calm.
I loved watching the team come together. Seeing the idea grow through collaboration, and I definitely think the process is just as important as performance.
Because great events and performances don’t just look good.
They feel good to be part of.
And that matters to me 🤍
Creative, Choreography & casting - @byzoelou
Dancers
@crystalhantig@vickileung32@claudifloss@kamirasamuel@nicolevalverde@lashayharvey_@_fionamcdonald@kateivyjay@aaliyahsharnell@emily_rae_baker
Vocals - @amydiamondlloyd
Actor - @scottm200
HMU - @emmagmua@annabelmua@_poppy_radford_
Filmed by @sensrmedia@thvtboyjvck
Happy New Year from Thailand 🇹🇭
Closing out a year that took us to some amazing places, with some of the most talented humans, on extra special jobs, with people I’m so grateful to work alongside.
Thank you to everyone who trusted us, danced with us, supported us and believed in the vision 🤍
Thank you for another unforgettable year.
Here’s to growth, creativity and whatever magic 2026 has waiting!
Ever wondered why dancers “cost so much”?
Well you’re not just paying for a few minutes on stage! You’re investing in years of training, physical intelligence, professionalism and the ability to elevate the stage or your event!
It’s not just steps you’re paying for!
Hopefully this gives a little insight and clarity on the value behind the costs.
Big love ZLP ✌🏽
(Please share)
Welcome to the Moulin Rouge…
Energy, elegance, presence, every moment crafted through the smallest details.
We took guests on an immersive journey, with iconic performances throughout the evening.
Because this is what we love to create.
Experiences your guests feel, remember, and talk about long after the night ends.
Creative direction, production & Choreography: @byzoelou for @stateofmin_d
Assistant Choreographer: @devonyounguk
Hair & Make-Up Design: @joey.darbs
HMU Assistants @emmagmua@annabelmua@_poppy_radford_
Costume Design: @mark_andrew_kelly for @makcreativeagency
Videography: @sensrmedia@thvtboyjvck
Ten days. One stadium. And a whole lotta fireworks!
Throwing it back to our time at Wembley with Coldplay.
Come behind the scenes with us on the lead up to show time!!!
