All right, I’m back up with my list of 6 brands I’m watching in 2026. If you want the full article, link’s in the bio. Tap in.
@hanover_usa
📍 New York, NY
Normal clothes, done properly. Chris Black’s answer to a menswear landscape that’s become too expensive, too weird, or too disposable.
Midweight polos, Cone Mills denim, graphic tees, all made in the USA, priced realistically, and designed to feel lived-in from day one.
@lej.london
📍 London, UK
Luke Walker distilling a lifetime of menswear into something quiet, precise, and deeply considered.
Tailoring rigor meets couture-level fabric sensitivity; engineered garments that feel refined without ever feeling stiff.
@horatiofootwear
📍 London, UK
Classic footwear with a sense of humor. Built on traditional forms (loafers, derbies, boots) but designed to be worn hard, not babied.
City boy energy, pub-tested looseness, and just enough irreverence to make tailored things fun again.
@ceaseceasecease
📍 Los Angeles, CA
No-bullshit clothing in colors that don’t take themselves too seriously.
Heavyweight hoodies, thermals, and outerwear made in the USA. Serious warmth, serious quality, zero preciousness.
@niceness_official
📍 Tokyo, Japan
Japanese craftsmanship at its most obsessive and expressive.
Historic references, experimental fabrics, unexpected materials, and everything feels unfamiliar in the best “if you know, you know” way.
@softgoodsmanufacturing
📍 Detroit, MI
Rust Belt manufacturing done right.
Beefy, no-frills tees and basics cut and sewn in Detroit, with full transparency and quality built to outlast most of your wardrobe.