Few fashion designers know how to savor life quite like
@brunellocucinelli . The 72-year-old Italian cashmere magnate is famed for turning Solomeo, the Umbrian hamlet where his company is headquartered, into something of a corporate utopia—a reported 1,500 employees live and work there, enjoying high wages, communal lunches, and beautifully manicured grounds. His exquisite wares are beloved by titans of industry, many of whom are known to make pilgrimages to Solomeo to study Cucinelli’s abiding ethos of “ethical capitalism.” He is almost always smiling in photographs.
Now, Cucinelli has captured the breadth of his life in a new film, Brunello: The Gracious Visionary. Directed by Oscar winner Giueppe Tornatore, the documentary intersperses interviews with the designer, his family, his employees, and his celebrity clients with lush recreations of his formative years.
At the link in bio, the Italian cashmere king tells GQ columnist Christopher Fenimore about his rules for getting dressed, what it means to be a good man, and why “we are in dire need of poetry.”
Story and photographs by
@c.fenimore