On May 13th, we celebrated @intimissimi ‘s newest Summer Collection with the dreamiest boat tour through the Amsterdam canals.
From creamy lace bodysuits and buttery yellow silk pieces to delicate strawberry embroidered details, the collection perfectly captured the feeling of summer. Guests personalized their own fans, soaked up the sunshine, and spent the afternoon cruising through Amsterdam in their favorite new Intimissimi looks.
Thank you to everyone who joined us for such a special afternoon. 🤍
@guess takes over Lake Como.
Think vintage boats, Italian craftsmanship, lakeside elegance and the opening of the brand’s new Bellagio boutique.
An immersive celebration of the GUESS lifestyle inspired by the timeless charm of the Italian Dolce Vita.
NEW AT SPICE: MAGNUM
Magnum, the iconic premium ice cream brand known for its signature cracking chocolate, has appointed SPICE as PR partner in the Netherlands.
The first focus projects of this collaboration centre around a series of high-impact cultural and fashion-led moments:
House of Magnum at Coachella; an international brand moment connecting Magnum to music, culture and global tastemakers Magnum Cannes during the Cannes Film Festival; a fashion-driven Runway activation introducing the creative collaboration and building international momentum World of Magnum, Amsterdam; an immersive brand experience where fashion, creativity and indulgence come together
Through these moments, Magnum continues to position itself beyond ice at the intersection of indulgence, fashion and culture.
#CrackIntoPleasure #MagnumIcecream
On May 6, @maxzarasterck presented the Brida Collection 2026 during an intimate salon presentation at the Waldorf Astoria Amsterdam, featuring key looks also shown at Milan Fashion Week.
Inspired by feminine strength, movement, spirituality, and self-discovery, the collection reflects a holistic vision of womanhood through sculptural silhouettes, elastic constructions, and refined detailing. The presentation highlighted individuality with a diverse cast of models and created a personal setting where fashion, storytelling, and connection came together.
Looking back at the 2026 Met Gala, one of the night’s most iconic moments was when @eileengu ascended the carpet in the custom ‘Airo’ dress by @irisvanherpen , created in collaboration with @a.a.murakami
The sculptural silhouette was composed of 15,000 hand-formed iridescent glass bubbles, designed to create the illusion of a garment dissolving into air.
Capturing a moment between movement and disappearance, the ‘Airo’ dress redefined couture through innovation, craftsmanship and transformation.
Last night, @martan.official won the Grand Prize at the Global Fashion Summit in Copenhagen — the leading sustainability event in the international fashion industry.
Selected from more than 600 fashion brands worldwide, MARTAN received the highest distinction for combining groundbreaking sustainability with exceptional design talent.
The award includes a €20,000 prize, an intensive mentorship program, and a collaboration with a Global Fashion Agenda innovator on a product launch later this year.
MARTAN creates clothing from discarded luxury hotel linen and post-consumer waste materials, with an 82% lower CO₂ footprint compared to brands using virgin cotton.
We are incredibly proud of the entire MARTAN team for this well-deserved recognition!
@nudeproject opens Masía Gallery, its first flagship store in Barcelona — marking a new chapter for one of Europe’s fastest-growing lifestyle brands.
Located in the heart of the Gothic Quarter, the 300m² space is conceived as a living art gallery where fashion, culture and heritage come together. Inspired by the founders’ family history — rooted in an art gallery created by Bruno Casanovas’ grandparents — the concept translates this legacy into a contemporary retail experience.
Designed across two distinct worlds, the ground floor reflects the warmth of a traditional Catalan home, while the upper level hosts a curated program of contemporary art exhibitions. With this opening, Nude Project continues to push the boundaries of retail, creating spaces that go beyond shopping and foster creativity and community.
SPICE PRESSDAY AW 26/27
Another edition of our SPICE Breakfast Club.
For FW26/27 we once again hosted a beakfast, a morning built around connection, creativity and community. Guests moved through our showroom discovering three uniquely styled tables, each blending food, fashion and mood, curated together with stylists @roelschagen , @pietasserti and @valerientantu in collaboration with caterer @maykemeal
We were happy to welcome 100+ press and stylists throughout the morning.
A big thank you to the creatives, @maykemeal and to @sanpellegrino_benelux and @bunbun.ams
Already looking forward to the next one.
New Season new concept!
📷 @katerinabezede
NEW AT SPICE: @mudjeans
The denim label is globally recognized as a pioneer in circular fashion, proving that sustainability and strong design can go hand in hand.
Founded in 2012 with one clear belief. Denim should never become waste. MUD Jeans creates timeless, high-quality pieces designed to last, both in durability and style.
Circularity lies at the core of the brand’s business model: through repair, and recycling, worn jeans are collected and transformed into new denim within a closed-loop system.
@bvlgari A living dialogue between High Jewelry and art. In the Italian capital of fashion and design, Eclettica comes to life alongside an extraordinary constellation of global icons, Dua Lipa, Anne Hathaway, Jake Gyllenhaal, Priyanka Chopra Jonas, Liu Yifei and Kim Ji-won - unveiling over 160 new creations across High Jewelry, High-End watches, one-of-a-kind bags and fragrances in a powerful dialogue between jewelry and art.
