Seen in Seoul: Linda Tol wearing the Brooke High Barrel in Stone Vintage.
Defined by its waist-shaping high rise, curved leg and cropped ankle, the Brooke brings structure without feeling rigid. Styled here for an everyday coffee moment, it proves why the barrel fit has become a modern wardrobe essential.
White denim sets the tone for effortless summer dressing.
Clean, fresh and endlessly versatile, our white and natural denim pieces are designed for warm days, long evenings and everything in between. Discover refined fits for men and women, from straight-leg essentials to relaxed loose silhouettes and easy denim jackets.
Wear yours as a crisp monochrome statement, layered with tonal pieces for a modern, elevated look. Or style it with summer staples for a lighter take on everyday denim.
Introducing MUD ReLoved.
Our new dedicated resale platform for pre-owned MUD Jeans, created to extend the life of denim within our community.
At MUD Jeans, we believe every denim has a past and a future. A pair of jeans may no longer be worn by its first owner, but that does not mean it has reached the end of its story.
With MUD ReLoved, you can resell the MUD Jeans you no longer wear, or discover a pre-loved pair ready to be worn, styled and loved again.
By extending the lifespan of each garment, we make better use of what already exists. More wears per garment means a lower impact per wear.
Since 2012, we have worked from one guiding principle: denim should never become waste. We collect worn-out jeans, recycle the fibres and turn them into new premium denim. With MUD ReLoved, we are expanding our circular model by focusing on garments that are no longer worn, but not yet ready to be recycled.
Repair. Rewear. Recycle.
Discover MUD ReLoved: reloved.mudjeans.com
Stories in Denim | Chapter Three
At MUD Jeans, every pair of jeans carries memories.
They move with us through everyday rituals, quiet conversations, and moments of connection. Denim becomes part of our stories.
With Stories in Denim, we celebrate those moments and the people we share them with.
For our third chapter, we introduce Annemarijn & Jet. A mother and daughter with a strong and genuine bond, built on laughter, checking in, growing older together, and always finding their way back to each other.
For them, coming together means card games, music in the background, deeper conversations, walks in the sun, and the comfort of knowing they are always there for one another.
And while their styles may be different, there is one thing they always agree on: jeans.
“If a pair doesn’t fit me, it goes to my mother, and vice versa. That has really become our thing.”
Denim has become something they share. Passed between them, worn through everyday moments, and part of their story together.
This is a story about motherhood. About shared rituals, everyday check-ins, and the memories we wear.
Spotted in Seoul: @renwejules wearing our Ben Barrel Black Vintage with effortless style during their family trip. Designed with a curved leg, extra seam detailing, and oversized back pockets, the Ben Mid Baggy brings a bold shape with everyday ease. Made from non-stretch organic cotton, blending 40% post-consumer recycled cotton with 60% organic cotton.
Discover our most popular denim styles, loved season after season. From the perfect straight fit to looser and barrel silhouettes for women, and from trendy baggy denim to timeless tapered and straight fits for men.
Discover our most popular jeans and find your new favourite.
Which fit is your favourite? Let us know in the comments.
Introducing Natural Stretch, a breakthrough denim engineered for comfort and shape retention without synthetic fibers. Made from organic and post-consumer recycled cotton, the stretch comes from the way the yarns are spun and woven, not from elastane. That means you get flexibility with the authentic feel and durability of rigid denim.
Even better, it’s easier to recycle, helping keep materials in use and moving us closer to full circularity. Better by design: no plastic-based elastane, and a future-proof approach to denim.
Available in: Hank Mid Tapered in Earth Vintage and Medium Aged. Liam Jacket in Medium Aged for men. For women in Carry Mid Straight in Faded Vintage, Earth Vintage and Light Stone Vintage.
Upgrade your wardrobe with new-season denim designed for warmer days ahead. Think lightweight jackets made for effortless layering and lighter-weight jeans that move with you through spring. This season shifts towards softer washes and refined neutrals: easy to style, easy to wear. From relaxed casual looks to refined everyday wear, these pieces bring a lighter touch to your denim rotation, now and into the months ahead.
Introducing our new Medium Aged wash, a versatile wash with pronounced, lived-in character, developed through e-flow technology and ecological boosters. No harmful processes.
For men, it lands in the Hank and the John, tapered or straight, the choice is yours. Women can find it in the newly launched Demi High Balloon. Completing the lineup: the Liam Jacket. A relaxed-fit denim jacket with heritage roots cut to be worn by anyone, any gender
@lonnekenooteboom in the Carry in Stone Vintage.
Our signature straight fit, designed to feel like real denim with just the right amount of comfort stretch. A flattering mid-rise waist and a fabric with enough body to stay true to what jeans should feel like.
Lightweight denim, designed for warmer days. A versatile selection for men and women, from jeans and jackets to shorts and skirts. Each piece offers a lighter feel without compromising structure, making it ideal as temperatures rise.
For women, our Flow styles offer an even softer approach. Crafted from a premium blend of organic and recycled cotton, the fabric brings a fluid drape and breathable comfort. A refined take on denim, shaped for ease and a seasonal shift.
Today is Earth Day, a moment to reflect on the value of a healthy planet, and the role we play in shaping it.
That’s why this Earth Day, we’re going one step further than making better denim alone. Together with Trees for All, we contribute to forest restoration projects in the Netherlands and beyond.
Until midnight tonight, enjoy 20% off full-priced items with code EARTHDAY20. For every order, online and in our brand store. we’ll plant a tree on your behalf, helping to capture CO₂, support biodiversity and restore ecosystems over time. You’ll also receive a certificate to celebrate your tree.
