Introducing the NEW Sony Alpha 7R VI — the sixth generation of our celebrated Alpha 7R series. Now pairing its legacy of leading resolution (66.8 MP back-illuminated fully-stacked Exmor RS™ CMOS sensor) with blazing-fast speed. The new, BIONZ XR2™ engine means high resolution no longer has to slow you down.
The result: exceptional resolution, accurate color, and reliable performance across subjects ranging from people in motion, to wildlife, to expansive landscapes. Not just an upgrade, but a new foundation for the R series.
Tap the link in our stories + bio to learn more about the new, revolutionary Alpha 7R VI.
Want to get your hands on it first? Come to Alpha in Residence this week in NYC. #sonyalpha
*SWEEPSTAKES IS CLOSED*
Your favorite team in the palm of your hand...We’re hooking you up with a Fnatic mouse + mouse pad—built for precision, speed, and total control.
How to enter:
Follow us
tag the biggest Fnatic fans you know and make sure they follow us as well.
That’s it. Winner will be selected on 4/28/2026 by 11:59 PM PST. To participate, you must be located in the United States. Be sure to tap the link in our bio for official#sweepstakes rules.
NO PURCHASE OR PAYMENT NECESSARY. Sony Electronics’ Fnatic INZONE Sweepstakes. Open to 18+ (AL and NE, 19+) legal residents of 50 U.S. / D.C. at time of entry. 04/09/26 at 9 AM PST - 05/07/26 at 11:59 PM PST. See Official Rules for details [----LINK TO OFFICIAL RULES in bio]. Void in terrs. and where prohibited. Sponsor: Sony Electronics Inc., 16535 Via Esprillo, San Diego, CA 92127
Six photographers. One camera. A film about why we make art in the first place.
A look behind “The Art of Being,” our launch film for the Sony Alpha 7R VI, shot on location with Colby, Hannah, Chris, Jake, Dana, and Sue.
“With the A7R VI, you’re shooting 66.8MP at 30fps with pre-capture and a brand new sensor, all at once. It’s the golden age to be a photographer.” — Sony Artisan @colbybrownphotography
Thank you to the artists who brought this story to life: @colbybrownphotography@hannahrheaume@suebrycephotographer@danascruggs@jakeguzman@chrisburkard
Come meet them and shoot with the Alpha 7R VI tomorrow at #AlphaInResidence , NYC.
#sonyalpha #ShotOnSony
If you’re a photographer, you’re an artist. The camera is your instrument. A great camera, in the hands of an artist, can change the world.
“The Art of Being” is a film about giving it all to your craft, starring Colby Brown, Sue Bryce, Chris Burkard, Jake Guzman, Hannah Rheaume, and Dana Scruggs. Six extraordinary photographers, one conversation about what it means to make art with a camera. The new Sony Alpha 7R VI is the instrument they took on this journey, that helped them see their world in exciting new ways.
Learn more about the new Sony Alpha 7R VI + 100-400mm F4.5 G Master OSS through the link in our stories + bio.
Come be the first to experience them at our Alpha in Residence event in NY, tomorrow and Friday.
@colbybrownphotography@suebrycephotographer@chrisburkard@jakeguzman@hannahrheaume@danascruggs
#sonyalpha #ShotOnSony
Introducing the NEW 100-400mm F4.5 G Master OSS lens. Made for photographers that want super-telephoto reach with G Master optical quality, in a body light enough to shoot handheld all day.
The FE 100-400mm F4.5 GM OSS delivers constant F4.5 aperture, dramatically faster autofocus, and a build that keeps up with the user’s instincts, whether tracking a bird in flight or working the sideline at a championship match.
Tap the link in our stories + bio to learn more about the new 100-400mm F4.5 G Master OSS, and place your preorder now.
Want to get your hands on it first? Come to Alpha in Residence this week in NYC. đź”
#sonyalpha
Meet the REON POCKET PRO Plus.
Perfect for any season, this smart, hands-free wearable thermo device both cools or warms, automatically adjusting its temperature to fit your activity or environment for effortless temperature control. Learn more today using the link in bio.
Transform any room into a studio with the MDR-M1 Closed Back Studio Headphones. Link in bio to cop today.
Featuring the C-80 Condenser Microphone as well.
![*SWEEPSTAKES IS CLOSED*Your favorite team in the palm of your hand...We’re hooking you up with a Fnatic mouse + mouse pad—built for precision, speed, and total control.How to enter:Follow ustag the biggest Fnatic fans you know and make sure they follow us as well.That’s it. Winner will be selected on 4/28/2026 by 11:59 PM PST. To participate, you must be located in the United States. Be sure to tap the link in our bio for official#sweepstakes rules.NO PURCHASE OR PAYMENT NECESSARY. Sony Electronics’ Fnatic INZONE Sweepstakes. Open to 18+ (AL and NE, 19+) legal residents of 50 U.S. / D.C. at time of entry. 04/09/26 at 9 AM PST - 05/07/26 at 11:59 PM PST. See Official Rules for details [----LINK TO OFFICIAL RULES in bio]. Void in terrs. and where prohibited. Sponsor: Sony Electronics Inc., 16535 Via Esprillo, San Diego, CA 92127](https://sp1.picnob.com/p/pt_6739392353121938686960_0_c8629f3d3146ae2083e1ec1a2c36a2fe.jpg?o=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&h=00802d86c09f58a6324edcff426bcd5a)
