SOFT

… with the program. SOFTWEAR UPDATE 26 Sons Of the First Tribe [ SOFT ]

Back to Our Regularly Scheduled Programming… 2025 we’re coming back to celebrate 10 years of SONS OF THE FIRST TRIBE. The program is being worked on but expect a few events…defo loads of new products, either a stand alone pieces or mini collections. Expect an ambitious pop up event, you might need to get on a plane to get there tho. Oh and a sponsored run. But here’s what you might of missed: Our last collection titled ‘This Is A Sponsored Ad Vol.1’ was 4 years ago. Which foreshadowed the upcoming break from operation and the new era for SOFT which is era of partnerships. We took a commercial break to secure our commercial break, so coming off the back of TIASAV1, the working title for this years SOFT program is: SOFT is a sellout. ______________________ Everyone who works on SOFT has been up to super saiyan s*** in the last 4 years. But I’ll save that for another post. But here’s their names: @mosh___balogun @thisissauali @chiarahmannarino @simply_roy @markormoto @sophie_stonyer @jackallen.design @filipemiranda_design Sol @samgriffithsart @georgia_fisher_ @chenssx @chardenty @whitinthecity Akua ….. Plus many more obviously. 2025 we live.

Commercial Break. Happy Easter 🎒🐇 @mosh___balogun @uyu_gg Campaign: This Is A Sponsored Ad Vol.1

Introducing SOFT Tapes: The first in a series visuals that lets you just roll with the team. No make up no pretense. Just us being us. Virgil gave us that. He left us with the gift of audacity. The audacity to be ourselves. We like looking at “US”. Head over to our YouTube channel to watch the full video. Link in bio Rest In Power Virgil Abloh #SOFTtapes

This year we initiated our commercial collaboration programme with the launch of …‘This Is A Sponsored Ad Vol 1’. A campaign layered in meaning but ultimately about working together. The main t-shirt featured MEDIUM OF EXCHANGE #TIASAV1 Shop link in bio

Meet aspiring director @motobora …. We call him ‘front of camera Mark’ because he always seems to find his way in front of the lens. Mark is wearing: At Work - Utility Gilet Toriyama Raised Me - Tee Collection title: This Is A Sponsored Ad Vol 1 Check out the full collection via the link in bio ✌🏾✨ Collab partner: @uyu_gg #TIASAV1

Ready Player 1 …..? Meet @allthingsryle …. Oh And check out his youtube page too: All Things Ryle. There’s a quick snippet of his bts vlog from his recent shoot day with us. Ryle is wearing the Airport Flow tracksuit from the: This Is A Sponsored Ad Vol 1 collab collection. SOFT x UYU #TIASAV1 Website link in bio @uyu_gg Ps. Can’t wait to share the collection of #35mm photos from this shoot. ✌🏾

FLIGHT MODE 2022 - Co pilot @patorankingfire in new ‘Airport Flow’ tracksuit designed by @mosh___balogun for Sons Of The First Tribe [SOFT] and @uyu_gg Tracksuit is part of the: This Is A Sponsored Ad Vol 1 - collab collection that dropped online today. Link in bio 🛫 #TIASAV1 #FlightMode2022

📺 RELEASE ANNOUNCEMENT: Our collaboration with international gaming organization @uyu_gg has now officially dropped online. 7 piece collaboration collection titled: This Is A sponsored Ad Vol 1 Designed by @mosh___balogun for Sons Of The First Tribe [SOFT] and UYU. Swipe through to view the collection. Shop the collection by clicking the link in bio. Word from the designer: As I designer I have one rule that sits on top of all the other rules….. and that rule is…..make it personal. One of my biggest inspirations is Akira Toriyama (the creator of hit anime series Dragon Ball). For me the most fun you can have as a creator is world/universe building. Toriyama is one of the greatest world/universe builders of all time. To look at this t-shirt is to know me. And if you feel this tee in your gut like I do …. then I guess I know you too. I guess we share a special code. I hope you enjoy the rest of the collection too. I’ll be shedding some more light on those pieces in due time. - Mosh Balogun Names: Tee 1: Toriyama Raised Me Tee 2: Luck Of The Draw Tee 3 Medium Of Exchange Gilet: At Work® 2021 Jacket: Winter Olympics Tracksuit: Airport Flow Trucker: Summer 2021 #TIASAV1 #esports #TheCreativesUnion #dragonball #dragonballz

SHOP OPENS TOMORROW 30/09/21 🎒🛒 This Is A Sponsored Ad Vol 1 - Designed by @mosh___balogun for Sons Of The First Tribe [SOFT] and @uyu_gg . Registered 2021 07 piece collaboration collection. Pro gaming culture meets pro creative culture. Word from the designer: This utility gilet here is called At Work® …. It’s a reflection of the common needs that both creative professionals and gaming professionals have. We both need space to put our work weapons in. Something that’s light weight, stylish and most importantly a unique silhouette. This cropped gilet takes inspiration from the design of a scuba vest or a life jacket. When we are At Work® we are in deep. I wanted so show the professional synergy between creative pro’s and gaming pro’s with this piece. Especially because most people don’t see our jobs as “real jobs”…… so I created a uniform for when we are At Work® 🎨🕹 - Mosh Balogun #TIASAV1 #TheCreativesUnion #esports

SHOP OPENS TOMORROW 30/09/21 🎒🛒 This Is A Sponsored Ad Vol 1 - Designed by @mosh___balogun for Sons Of The First Tribe [SOFT] and @uyu_gg . Registered 2021 07 piece collaboration collection. Pro gaming culture meets pro creative culture. Word from the designer: This utility gilet here is called At Work® …. It’s a reflection of the common needs that both creative professionals and gaming professionals have. We both need space to put our work weapons in. Something that’s light weight, stylish and most importantly a unique silhouette. This cropped gilet takes inspiration from the design of a scuba vest or a life jacket. When we are At Work® we are in deep. I wanted so show the professional synergy between creative pro’s and gaming pro’s with this piece. Especially because most people don’t see our jobs as “real jobs”…… so I created a uniform for when we are At Work® 🎨🕹 - Mosh Balogun #TIASAV1 #TheCreativesUnion #esports

ONLINE SHOP OPENS TOMORROW 30/09/21 🎒🛒 This Is A Sponsored Ad Vol 1 - Designed by @mosh___balogun for Sons Of The First Tribe [SOFT] and @uyu_gg . Registered 2021 07 piece collaboration collection. Pro gaming culture meets pro creative culture. Word from the designer: This utility gilet here is called At Work® …. It’s a reflection of the common needs that both creative professionals and gaming professionals have. We both need space to put our work weapons in. Something that’s light weight, stylish and most importantly a unique silhouette. This cropped gilet takes inspiration from the design of a scuba vest or a life jacket. When we are At Work® we are in deep. I wanted so show the professional synergy between creative pro’s and gaming pro’s with this piece. Especially because most people don’t see our jobs as “real jobs”…… so I created a uniform for when we are At Work® 🎨🕹 - Mosh Balogun #TIASAV1 #TheCreativesUnion #esports