Somewhere Else

Mr. Bucket Chocolate 🍫 by @somewhereelse.co - Leading the Way for Asian Chocolate. Accessible bean-to-bar chocolate made Mr. Bucket a rising household name. After slowly outgrowing their identity, we partnered with the team for a refresh that could keep pace with their ambition. SERIOUSLY JOYFUL As a landmark evolution for the chocolatier, this refresh demanded more than charm—having to support Mr. Bucket’s efforts in not only gifting and limited edition packaging, but also Changi travel retail and upcoming stores. To support a fast‑growing DTC chocolate retail brand in Singapore, brand consultancy Somewhere Else stepped in and developed a flagship identity and end-to-end FMCG packaging system that could resonate with ideal customers, elevate perception, and stand tall in a crowded artisanal chocolate field. The challenge: convey Mr. Bucket’s inventive and genuine spirit, while giving it the weight and polish matching its high quality, handmade craft. BELIEF & MOMENTUM Through workshops, we aligned the team on a clear direction that positioned Mr. Bucket squarely with its ideal customers. A grounded strategy for building a foundation that scales: balancing playfulness with premium presence, and giving the team clarity to move confidently and consistently across all products and touch points. CHARACTER & FORM — Visual Identity We began by refining Mr. Bucket’s word mark for stronger recall, using characters that appear to be in motion that feel equal parts playful and personal. The typography is airy and refined, with a grounded colour palette tying bold core colours with accent hues for seasonal / special editions that keeps the brand playfully elevated. These elements are tied together by a boldly minimal graphic system that flexes and adapts across touch points with ease.

Thank you everyone for being a part of Work In Progress Session 2 — Dark Horses! Each of your attendance made a difference and we are truly thankful that you shared your evening with us. To our speakers @rachelshile @aanchovies @azelia_nwz , your unfiltered sharing was not something we requested, yet so generously given to us. Not forgetting @keenwaybread who showed up for us with the amazing pizza spread! ⚡️❤️ We look forward to hosting you again—and the future conversations we’ll share. WIP Sessions seek to create room for people to learn from others’ unique experiences, especially the challenges faced in their extraordinary paths. Through intimate in-person sharing, panel discussions, and chats, we explore topics beyond the world of graphic design.

Rebuilding of Foundations @cedelesingapore was founded in 1997 as an artisanal bakery with a goal of offering nutritious food at accessible prices. While this remains unchanged, the brand’s chain-like ubiquity had eroded its brand equity— their honest intentions weren’t clearly articulated. We aimed to help the brand re-establish their artisanal and thoughtful roots through clearer, engaging brand expression. For easy maintenance, we built a consistent and recognisable visual language with a simple, no-nonsense identity system that is friendly and down-to-earth. Imagery was carefully art directed towards supporting the brand’s wholesome no-nonsense essence, and past illustrations were reinterpreted to create more opportunities for storytelling at every brand encounter. With the same objective of paying homage to Cedele’s roots— Our friends at @thelaank recreated a space embodying the brand’s genuine ethos. More than a dining experience, customers are invited to linger and connect, nourish, and embrace the simple joys of life through the space. By pruning the Cedele identity back to reveal their core roots, we cleared the slate to lay a stronger foundation for the team to continue on their mission of helping people be kind to their bodies. Full Case-Study [linkinbio]

is now a Certified B Corporation. We’re deeply grateful for the recognition and even more for the people who made it possible. It came through years of learning and being more deliberate about the kind of company we want to be. For us, @bcorporation makes that commitment visible, and we’re proud to be joining a recognised global movement of responsible businesses. Easier paths exist and, as a small business, not choosing them comes with significant trade-offs. We choose a different way to lead because our work inevitably shapes products, services, and experiences that reach everyday lives. This milestone reflects the qualities and contributions of our team members, past and present. It also reflects our clients, friends, and co-conspirators who push with us to improve what exists and outdo the odds. We’re thankful to be all-in with them. Thank you all for being part of this movement! ——— B Corp is a global movement of businesses working to meet higher standards of social and environmental performance, transparency, and accountability. <LinkinBio> #BcorpSg

Brands that Love People come in all shapes / sizes. This edition of BTLP explores a brand firm on their belief to build human-centered websites that do not compromise on either experience or aesthetics. We spoke with Ships from @otterdev to understand their approach and values as tech professionals committed to delivering great outcomes for their customers. Our conversation reminded us that beyond products, it is earned trust with people that makes a brand one people want to choose, and the brands we seek to build. Read more [linkinbio]

We sat down with @somewhereelse.co from Singapore — a studio that has grown not by making noise, but by being deliberate. Their work is guided by a belief that clarity, restraint, and being people-first still matter in a world that moves fast and rewards the loud. In our conversation, we talked about how their focus has shifted toward ethical, forward-thinking businesses, and how adopting a global lens from a small island has shaped the way they work. We spoke about building a culture that’s transparent and bottom-up, where ego has no place but rigour does — and where collaboration with clients is a shared responsibility, not a performance. We explored the tension between having a recognisable voice and constantly reinventing, the reality of designing for founders who are trying to make a measurable difference, and the challenge of cutting through shrinking attention spans with ideas that remain clear and true. What stood out most is how grounded they remain. Calm, patient, and committed to solving complex problems without theatrics. Curious enough to keep evolving, yet steady enough to build brands made to last beyond the moment. In an industry often driven by speed and spectacle, Somewhere Else feels refreshingly anchored — creating work that isn’t just for now, but built with care for the long run. Interview now live.

There is no shortage of advice on how to look like a successful brand, but all of that can be followed perfectly and count for little if a brand is not one people want. We breakdown what it really takes to become a brand people love and choose with their loyalty beyond trends. [linkinbio]

You’ve probably heard of @mrbucketchocolaterie but if you haven’t, it’s time you did. They’re a brand that’s on a mission to revitalise the chocolate market through 100% single estate, handmade, bean-to-bear Asian chocolate. We jumped on the opportunity to help refresh their brand identity. How could we have said no to being part of growing a Singaporean brand we already love? In inspiring people to see Asian cacao differently, Mr. Bucket has extended their offerings far beyond the typical chocolate bar. From a variety of products to even a cacao-led dining experience at their Dempsey store. This has turned out to be one of our proudest works yet! Read full case study on <our site>

A year after our work for @classifiedfootwear has gone live. Klingsmen and team host us for a private Shasiko shoe customisation workshop. It was a great way to catch up and hear about the progress Classified has made in just 12 months. People are so going to enjoy this ‘Shashiko’ workshops once available! Thanks for having us Klingsmen, Joanne and Jy!

Rethinking Matcha for a Faster World A pioneer in Singapore’s Matcha scene, @hvala_sg built a loyal following on care, stillness, and contemplation. But in a world that’s sped up and competitors catching up, HVALA looks ahead—with a fresh perspective, future-facing ideas, and a brand identity brewed for what’s next. Inspired by tea stains, soft forms, and the gentle movement of brewing leaves, the refreshed identity brings a new energy—shifting stillness into something quietly vibrant. From the swirl of matcha to a glint of light mid-pour, it honours the small, easily missed moments that make tea meaningful. Their tea rituals have changed, but the heart remains the same: A cup, a moment, a place to linger. Full Case-study [linkinbio]

Meet May Masutani—who loved her career in graphic design, yet eventually found her clearest expression in glass. Fun fact: May was one of our earliest full-timers. Her journey the past decade has been nothing but inspiring. Pages 5, 8: Glass photographed by Koya Yamashiro Design comes in different forms and lives—in this series, we highlight the brave individuals that have pushed themselves to venture out of their comfort zones. We hope this series will inspire you or someone you know to pursue a path less trodden. If you’re keen to share your story or know a friend or two who are, DM us & let us know!

Embracing A New Way Forward Well regarded in the art of distilling ingredients into harmonious brews balancing flavours both delicate and bold, Gryphon has built itself to be quite a household brand. It’s brand identity, originally shaped to lend credence to an upstart no longer aligned with the brand’s future. A rethinking was required, one centred around the brand’s creative spirit, artistry and inventiveness. We explored ways to express the balance of both artistic and scientific aspects of their tea blending; drawing inspiration from artistically composed botanical still-life, illustrated in traditional techniques—within an evolved identity system that respectfully links back to Gryphon’s origins. At its heart, Gryphon is earnest about creating a thoughtful tea experience that enlivens one’s everyday— embracing a moment of serenity amidst the chaos of life. Full Case-study [linkinbio]